At a Glance
- Tasks: Lead regional marketing strategy for Costa Coffee's Away From Home segment across EMENA.
- Company: Join Coca-Cola, a global leader in the beverage industry with a focus on innovation.
- Benefits: Enjoy share ownership, bonuses, pension contributions, and discounts at Costa stores.
- Other info: Flexible working environment with exciting career growth opportunities.
- Why this job: Shape brand direction and make a real impact in a dynamic marketing role.
- Qualifications: Experience in FMCG brand management and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
As a Brand Manager - AFH, EMENA, you will lead the regional marketing strategy and execution for Costa Coffee's Away From Home segment across the EMENA region. You will shape the brand direction by translating global strategy into clear regional priorities, adapt toolkits and campaigns to suit diverse customer types and operational realities, and ensure their effective rollout across markets. Acting as the central point of contact for day‑to‑day AFH marketing engagement in mid‑size markets, you will collaborate closely with bottler marketing teams, agencies, and internal stakeholders to drive consistent, high‑impact activation and continuous improvement across the region.
What you'll do
- Translate global brand strategy into actionable regional marketing plans tailored to AFH customer segments.
- Lead the adaptation and rollout of toolkits and campaigns across diverse EMENA markets.
- Partner with bottler marketing teams to ensure consistent and high‑quality activation.
- Manage a central AFH marketing budget and influence broader system investment.
- Drive continuous improvement through insights, stakeholder engagement, and best practice sharing.
Who you are
- A strategic marketer with deep experience in FMCG brand management and shopper behaviour.
- A confident communicator and influencer, skilled at building alignment across functions and geographies.
- A visionary with strong analytical skills and a pragmatic approach to delivering projects.
- Experienced in the Away‑From‑Home segment and working with bottlers/distributors.
- A collaborative team player with a passion for brand excellence and innovation.
Benefits
- Share ownership in Coca‑Cola through the Share Investment Plan (SIP).
- Annual discretionary bonus scheme based on business results and individual contribution.
- Smart pension with tax and national insurance savings, matching contributions up to 10%.
- Costa Financial Support Fund to assist team members in unexpected financial pressure.
- 50% discount in all Costa‑owned stores, and 25% off in other participating stores.
- Private medical cover through the Private Healthcare scheme.
Where you'll work
Our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most. In January 2027, the new brand home in St Albans will provide a space where teams work three days a week to connect and collaborate in person.
Brand Manager, AFH EMENA — Hybrid Growth Lead employer: Costa Coffee
Coca-Cola is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of St Albans. With a strong focus on employee growth, you will benefit from strategic marketing opportunities, a generous benefits package including share ownership and private medical cover, and a flexible working environment that balances home and office life. Join us to be part of a brand that values excellence and empowers its team members to make a meaningful impact across the EMENA region.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager, AFH EMENA — Hybrid Growth Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Costa Coffee or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past successes in brand management. Tailor it to the Away From Home segment to really catch their eye.
✨Tip Number 3
Prepare for the interview by understanding their brand strategy inside out. Be ready to discuss how you would adapt global strategies to local markets – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Brand Manager, AFH EMENA — Hybrid Growth Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Brand Manager role. Highlight your experience in FMCG brand management and any relevant projects you've led.
Showcase Your Strategic Thinking:We want to see how you can translate global strategies into actionable plans. Use examples from your past work to demonstrate your ability to adapt marketing strategies for diverse customer segments.
Communicate Clearly:As a confident communicator, it's essential to convey your ideas clearly in your written application. Keep your language professional yet approachable, and ensure your passion for brand excellence shines through.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at Costa Coffee
✨Know Your Brand Inside Out
Before the interview, dive deep into Costa Coffee's brand values and recent campaigns. Understand how they translate their global strategy into regional marketing plans, especially for the Away From Home segment. This knowledge will help you demonstrate your alignment with their vision.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully adapted marketing strategies in previous roles. Highlight your experience in FMCG brand management and how you've influenced activation across diverse markets. Be ready to discuss specific insights that drove continuous improvement in your past projects.
✨Communicate Like a Pro
As a Brand Manager, you'll need to be a confident communicator. Practice articulating your ideas clearly and concisely. Use the STAR method (Situation, Task, Action, Result) to structure your responses, especially when discussing collaboration with bottler marketing teams and internal stakeholders.
✨Bring Your Analytical Skills to the Table
Be prepared to discuss how you've used data to inform your marketing decisions. Share examples of how you've analysed shopper behaviour and market trends to shape brand direction. This will show your potential employer that you're not just creative but also data-driven in your approach.
