Marketing Manager (£50k base + 30% bonus)

We are working exclusively with our client to find a Marketing Manager.

About:

We’re partnering with a purpose-driven B2B SaaS platform that works with membership organisations and trade bodies, providing the digital certifications platform through which their members complete recognised standards and certifications. Operating across 35+ countries, the business has built a highly engaged, warm customer base with ~£480k ARR, a 97% retention rate, and a clear path to £1m ARR this year. Founded by a recognised expert in responsible growth and certification, and supported by a highly experienced COO and CTO focused on operational excellence, the company is now hiring a Marketing Manager to own and execute marketing end-to-end while staying true to a values-led, no-ego culture.

Key Highlights:

• Marketing Manager role with full ownership of marketing execution and delivery.
• Purpose-driven B2B SaaS platform working exclusively with membership organisations and trade bodies.
• Founded by a recognised subject-matter expert in responsible growth and certification, with strong credibility across standards-led environments.
• Supported by an experienced COO and CTO with a background in driving efficiency, enablement, and scale within small teams.
• Lean team of 13 across the whole business - 3 FTE and 10 part time contractors.
• Clients across 35+ countries, with a highly engaged, warm customer base driven by mandated certification usage.
• ~£480k ARR, targeting ~£1m ARR this year, with a clear path to £2m+ ARR by 2027.
• 97% customer retention, driven by value-led, trust-based relationships rather than hype-driven marketing.
• Established partnership with a major membership organisation, with ~180 members active on the freemium platform and ~35 currently converted to paid customers.
• Significant growth opportunity by expanding within existing membership relationships while building new trade body partnerships.
• Marketing plays a central role in growth - supporting webinars, content, lifecycle communications, and upsell.
• Lean, collaborative team with a strong culture built on kindness, accountability, and high standards.
• Flexible working environment with the option to be fully remote.

The Role:

• Own marketing execution end-to-end, translating company objectives into clear, practical activity.
• Plan, manage, and deliver webinars end-to-end (typically 2 per month), including topics, speakers, promotion, hosting, and follow-up.
• Own lifecycle communications across email, in-platform messaging, and newsletters to drive engagement and conversion.
• Develop and manage content for LinkedIn and other channels, working with designers and freelancers where needed.
• Support commercial growth by driving demo attendance, conversion, and upsell within existing membership organisations.
• Working directly with the CTO on product announcements, in-app workflows and CRM optimisation.
• Work closely with the CEO, Account Management, and Customer Success supporting top-level membership organisation relationships led by the CEO, while enabling conversion, renewal, and expansion across individual members.
• Manage the marketing calendar, ensuring campaigns, webinars, and communications are delivered on time and to a high standard.
• Own messaging and positioning, ensuring clarity, credibility, and consistency across all touchpoints.
• Track and analyse performance using CRM data and simple reporting, iterating based on what works.
• Coordinate external support (designers, freelancers) without over-reliance on agencies.
• Maintain high standards around written communication, accuracy, and attention to detail.
• Operate comfortably in a small, fast-moving team where ownership and follow-through matter.

Requirements:

• 3+ years’ experience in a hands-on B2B marketing role, ideally within a SaaS or platform-led business.
• Comfortable owning execution end-to-end from planning through to delivery without heavy handholding.
• Strong written English with a high bar for clarity, accuracy, and attention to detail.
• Able to prioritise effectively, balancing multiple workstreams and focusing on what drives the most impact.
• Confident working directly with senior stakeholders, including founders and clients.
• Experience running webinars, and lifecycle communications that drive engagement and conversion.
• Organised, dependable, and proactive - follows through and gets things done.
• Thrives in small, collaborative teams where kindness, trust, and accountability matter.
• Values purpose-led work and prefers substance and credibility over hype.

£50k base + 30% performance bonus. Flexible working - include the option to be fully remote.