Marketing Lead (£70k - £80k base + 50% OTE)

We are working exclusively with our client to find a Marketing Lead.

About:

Our client is a marketing SaaS solution that helps mid-market and enterprise brands organise and deliver content to drive measurable brand performance through increased audience engagement, data acquisition, and sponsorship activation.

Organic content distribution is increasingly driving the marketing landscape, and our client is at the forefront of this wave.

Having achieved enormous success through Founder-led sales and recent AE and Customer Success hires, it’s now time to bring in an experienced Marketing Lead to support business development efforts.

Key Highlights:

• Fast-approaching £1m ARR from 30 customers, including world-leading organisations such as the Olympics, Live Nation, New Balance and Spotify.
• £18k ARR ACV. Our largest client spends £185k annually, and the average expenditure per client is trending upwards. The deal cycle typically ranges from 3 to 6 months.
• They are currently achieving 100% customer retention—the customers who started with them 2.5 years ago are still with them today!
• Proven client ROI: 7x increased engagement metrics, 10x higher click-through rates and 5x higher acquisition conversion – driving audience engagement, sales and sponsorship success.
• 13-person team – scaling profitably and sustainably without significant external funding.
• Opportunity to progress further into leadership based on merit.
• A robust new business function is generating substantial new opportunities – this is a high-performing team with whom you will collaborate closely to ensure client success.
• Realistic targets and KPIs.
• £70k – £80k base + performance bonus + potential stock options.
• Remote working and other benefits are to be discussed.

The Role:

• Create, develop and execute a marketing strategy to increase visibility and drive inbound leads to the Sales team.
• Analysing data to gain deep insights into how products are performing in different markets to refine the ICP and find high-value areas of success. They have a huge total addressable market (TAM) and need to know where to focus.
• Building high-converting content: landing pages, case studies, blog posts, videos and social media content.
• Creating and developing a digital strategy to establish a brand presence, this will include developing a messaging framework and assisting in the design of all outward-facing materials.
• Consistently updating the website to communicate new product releases and other marketing priorities.
• Working closely with sales to create collateral to help communicate a clear and concise message to customers.
• Collaborating with the Customer Success team on communicating case studies, new product launches and onboarding documentation. It’s a high priority to create a strong feedback loop between these two functions to highlight the great work they are doing.
• Running campaigns into targeted industries to support sales efforts whilst measuring their success to use data for further refinement.
• Leveraging channels to maximise marketing productivity, this will include both organic, paid, personal branding and events. It will be your choice to spend time on areas you deem most valuable.
• Working with both internal and external parties on areas that contribute to growth, such as agencies.
• Identifying resource gaps in the marketing function and hiring accordingly. They are in a massive growth phase and are looking for a future leader.

Requirements:

• At least 2 years in a marketing lead role with functional experience beforehand. Ideal candidates would come with some management experience.
• You would have come from the MarTech space with a keen interest in how consumer-led brands target customers.
• Strong generalist with hands-on experience in content, demand gen and product marketing.
• Able to walk through a recent growth journey and the strategic role you played. We are seeking a startup specialist.
• Ability to analyse data from multiple sources and use it for insights that contribute to areas such as ICP refinement, product positions and relevant content.
• Demonstrated ability to lead and manage multiple cross-functional projects with excellent project management skills.
• Familiarity with standard marketing tools such as CRMs (they use Pipedrive), Webflow, basic analytic tools, and creative platforms (Canva, Figma or Adobe).
• Previous success in an early-stage start-up.
• Great written and verbal communication.

Benefits:

• £70k – £80k base + performance bonus.
• Potential stock options for long-term incentives.
• Remote-first working policy.
• Opportunities for rapid career progression into leadership.
• Other benefits to be discussed.