Head of Sales (£90k - £120k base + 70% OTE) in London

We are working exclusively with our client to find a Sales Lead.

About: We’re working with a high-growth, venture-backed ecommerce business that enables established consumer brands to scale internationally across major online marketplaces. The company partners with founder-led brands that have achieved strong product–market fit but need support to expand beyond their initial geography. Using a data-driven, wholesale-led model, the business takes end-to-end ownership of international expansion - covering pricing, localisation, content optimisation, supply chain, and marketplace operations - allowing brands to grow faster while improving unit economics.

Now operating across dozens of active brands and generating multi-million-euro annual revenue, the company is entering its next phase of growth. They are hiring a Head of Sales to build and lead the commercial function end-to-end - spanning outbound brand acquisition, ICP definition, sales process design, enablement, and team leadership - as the business accelerates expansion across the UK, Europe, and the US.

Key Highlights:

• Player-manager Head of Sales role with full ownership of both personal quota and team performance.
• VC-backed ecommerce platform founded by marketplace subject-matter experts with prior scale-and-exit experience.
• Backed by a UK leading VC, with strong ambition to build a category-defining business.
• Early 8 figure turnover with strong runway and generating ~€900k in monthly top-line product sales across global marketplaces.
• 65+ active brands, typically founder-led businesses doing €500k–50m on Amazon and other marketplaces.
• Lean business of ~25 people, including engineering, operations, customer success, and content.
• Commercial function currently small and early-stage (SDRs + AE), with the Head of Sales expected to lead from the front.
• 100% outbound sales motion today - Head of Sales will personally source, run audit calls, close deals, and build pipeline.
• Sales cycle from 2-4 months.
• Clear IC expectations alongside leadership: closing ~2 new brand partnerships per month while managing and developing the team.
• Ownership of ICP definition, outbound strategy, sales process, enablement, reporting, and forecasting.
• Proven wholesale commercial model with pre-agreed B2B pricing and margin-based partnerships — tangible, measurable ROI for brands.
• Significant whitespace across the UK, Europe, and US, with a strategic focus on growing North American revenue.
• High-urgency, execution-led environment - suited to hands-on leaders who thrive in imperfect, fast-moving setups and want real influence.

The Role:

• Own the sales function end-to-end as a player-manager, balancing personal quota delivery with overall team performance.
• Revenue targets split between individual contribution and team attainment, with clear accountability for both.
• Personally source, run audit calls, structure commercial terms, and close new brand partnerships via a 100% outbound motion.
• Lead and develop a lean commercial team (2 SDRs + AE), setting expectations across activity, pipeline, and conversion.
• Define and iterate ICP, outbound strategy, and target account lists as the business scales.
• Own the sales process from first contact through audit, forecasting, and close, ensuring consistency and pace.
• Build simple, scalable sales processes, playbooks, and reporting with a strong focus on data and predictability.
• Establish clear funnel metrics and maintain tight pipeline inspection and forecasting discipline.
• Drive a high-urgency sales culture focused on pace, ownership, and execution in a resource-lean environment.
• Partner closely with founders and operations to align commercial decisions with delivery capability and margin.
• Hire and onboard future commercial talent as the function grows, while maintaining high performance standards.

Requirements:

• 3+ years of direct closing experience, with a consistent track record in outbound-led environments.
• At least 1 year of sales management experience, ideally in a player-manager capacity.
• Experience working with industry best practice sales frameworks such as MEDDPICC.
• Comfortable carrying a personal quota while being accountable for team performance.
• Data-driven and commercially sharp - strong on pipeline, forecasting, and prioritisation.
• Thrives in fast-paced, resource-lean, high-urgency environments.
• Bias to action: gets things done without waiting for perfect process or support.
• Low-ego, high-standards operator who values ownership, accountability, and pace.
• Experience in ecommerce, marketplaces, or the Amazon ecosystem is nice to have, not essential.

Benefits:

• £90k - £120k base + 70% OTE
• London / Hybrid working