At a Glance
- Tasks: Lead and grow the sales function while driving brand partnerships and team performance.
- Company: Join a high-growth, venture-backed ecommerce business transforming international brand expansion.
- Benefits: Competitive salary with significant OTE, hybrid working, and a dynamic work environment.
- Why this job: Make a real impact in a fast-paced, innovative company with ambitious growth plans.
- Qualifications: 3+ years of closing experience and 1+ year in sales management required.
- Other info: Be part of a lean team where your contributions directly influence success.
The predicted salary is between 90000 - 120000 £ per year.
We are working exclusively with our client to find a Sales Lead.
About: We’re working with a high-growth, venture-backed ecommerce business that enables established consumer brands to scale internationally across major online marketplaces. The company partners with founder-led brands that have achieved strong product–market fit but need support to expand beyond their initial geography. Using a data-driven, wholesale-led model, the business takes end-to-end ownership of international expansion - covering pricing, localisation, content optimisation, supply chain, and marketplace operations - allowing brands to grow faster while improving unit economics.
Now operating across dozens of active brands and generating multi-million-euro annual revenue, the company is entering its next phase of growth. They are hiring a Head of Sales to build and lead the commercial function end-to-end - spanning outbound brand acquisition, ICP definition, sales process design, enablement, and team leadership - as the business accelerates expansion across the UK, Europe, and the US.
Key Highlights:
- Player-manager Head of Sales role with full ownership of both personal quota and team performance.
- VC-backed ecommerce platform founded by marketplace subject-matter experts with prior scale-and-exit experience.
- Backed by a UK leading VC, with strong ambition to build a category-defining business.
- Early 8 figure turnover with strong runway and generating ~€900k in monthly top-line product sales across global marketplaces.
- 65+ active brands, typically founder-led businesses doing €500k–50m on Amazon and other marketplaces.
- Lean business of ~25 people, including engineering, operations, customer success, and content.
- Commercial function currently small and early-stage (SDRs + AE), with the Head of Sales expected to lead from the front.
- 100% outbound sales motion today - Head of Sales will personally source, run audit calls, close deals, and build pipeline.
- Sales cycle from 2-4 months.
- Clear IC expectations alongside leadership: closing ~2 new brand partnerships per month while managing and developing the team.
- Ownership of ICP definition, outbound strategy, sales process, enablement, reporting, and forecasting.
- Proven wholesale commercial model with pre-agreed B2B pricing and margin-based partnerships — tangible, measurable ROI for brands.
- Significant whitespace across the UK, Europe, and US, with a strategic focus on growing North American revenue.
- High-urgency, execution-led environment - suited to hands-on leaders who thrive in imperfect, fast-moving setups and want real influence.
The Role:
- Own the sales function end-to-end as a player-manager, balancing personal quota delivery with overall team performance.
- Revenue targets split between individual contribution and team attainment, with clear accountability for both.
- Personally source, run audit calls, structure commercial terms, and close new brand partnerships via a 100% outbound motion.
- Lead and develop a lean commercial team (2 SDRs + AE), setting expectations across activity, pipeline, and conversion.
- Define and iterate ICP, outbound strategy, and target account lists as the business scales.
- Own the sales process from first contact through audit, forecasting, and close, ensuring consistency and pace.
- Build simple, scalable sales processes, playbooks, and reporting with a strong focus on data and predictability.
- Establish clear funnel metrics and maintain tight pipeline inspection and forecasting discipline.
- Drive a high-urgency sales culture focused on pace, ownership, and execution in a resource-lean environment.
- Partner closely with founders and operations to align commercial decisions with delivery capability and margin.
- Hire and onboard future commercial talent as the function grows, while maintaining high performance standards.
Requirements:
- 3+ years of direct closing experience, with a consistent track record in outbound-led environments.
- At least 1 year of sales management experience, ideally in a player-manager capacity.
- Experience working with industry best practice sales frameworks such as MEDDPICC.
- Comfortable carrying a personal quota while being accountable for team performance.
- Data-driven and commercially sharp - strong on pipeline, forecasting, and prioritisation.
- Thrives in fast-paced, resource-lean, high-urgency environments.
- Bias to action: gets things done without waiting for perfect process or support.
- Low-ego, high-standards operator who values ownership, accountability, and pace.
- Experience in ecommerce, marketplaces, or the Amazon ecosystem is nice to have, not essential.
Benefits:
- £90k - £120k base + 70% OTE
- London / Hybrid working
Head of Sales (£90k - £120k base + 70% OTE) in City of London employer: Cosmic Partners
Contact Detail:
Cosmic Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales (£90k - £120k base + 70% OTE) in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the ecommerce and sales space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect Head of Sales role!
✨Tip Number 2
Prepare for those interviews by practising your pitch. You’ll want to showcase your experience in outbound sales and team leadership. Think about specific examples where you’ve driven results and how you can bring that to the table for this high-growth company.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and expertise. Use our website to find roles that excite you, especially those that allow you to leverage your skills in a player-manager capacity. It’s all about finding the right fit!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you’re genuinely interested in the role and the company’s mission.
We think you need these skills to ace Head of Sales (£90k - £120k base + 70% OTE) in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your experience in outbound sales, team leadership, and any relevant achievements that showcase your ability to drive revenue and manage a lean team.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for ecommerce and how your previous experiences align with our mission to help brands scale internationally.
Showcase Your Data Skills: Since we're all about data-driven decisions, make sure to highlight your experience with pipeline management, forecasting, and any sales frameworks you've used. We want to see how you can bring predictability to our sales processes.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Cosmic Partners
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of sales metrics and performance. Brush up on your past achievements, like revenue growth percentages and successful deals closed. Be ready to discuss how you’ve used data to drive decisions and improve sales processes.
✨Showcase Your Leadership Style
This role requires a player-manager who can lead a lean team. Prepare to share examples of how you've successfully managed teams in the past, especially in high-urgency environments. Highlight your approach to setting expectations and developing talent, as this will be crucial for the company's growth.
✨Understand the Market Landscape
Familiarise yourself with the ecommerce and marketplace sectors, particularly around international expansion. Research the company’s current brands and their market positions. Being able to discuss trends and challenges in these areas will show that you're not just a sales expert but also a strategic thinker.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and adaptability. Think about potential challenges in outbound sales and how you would tackle them. This is your chance to showcase your bias to action and ability to thrive in fast-paced environments.