At a Glance
- Tasks: Own web presence, SEO, and GEO for partner clinics to boost visibility.
- Company: Join a dynamic team focused on innovative digital marketing strategies.
- Benefits: Flexible working hours, competitive pay, and opportunities for professional growth.
- Other info: Collaborate with a creative team and thrive in an entrepreneurial culture.
- Why this job: Make a real impact by enhancing clinic discoverability in a fast-paced environment.
- Qualifications: Technical SEO skills and hands-on web development experience required.
The predicted salary is between 39600 - 48400 £ per year.
Role Overview
We are seeking a technically strong Web, SEO & GEO Specialist to own our partner clinics’ web presence and organic discoverability.
This role spans three connected disciplines: web (building and maintaining fast, high-converting clinic pages), SEO (ranking for the local searches that matter most), and GEO ensuring our clinics are surfaced and cited by AI answer engines such as Chat GPT, Perplexity, and Google’s AI overviews.
Critically, this role owns the tracking backbone the entire marketing team depends on - and sets the standard the rest of the team complies with.
Before optimisation work begins, you will stand up automatic attribution: hidden UTM and click-ID fields on every web form flowing into the CRM, tag-manager configuration, cookie persistence, per-channel landing pages, and call tracking.
Getting this right is the foundation on which all of our per-clinic reporting.
The ideal candidate is comfortable moving between technical SEO, hands-on web development, and the fast-evolving field of GEO.
Key Responsibilities
- Own the marketing team’s tracking standard and infrastructure end to end: hidden-field capture into the CRM, tag-manager setup, cookie persistence, per-channel landing pages, call tracking, and ongoing tracking QA.
- Build, maintain, and improve clinic landing pages and websites, with a focus on page speed, mobile performance, and conversion.
- Own technical SEO across the portfolio, including site health, structured data, indexation, and Core Web Vitals.
- Own local SEO and Google Business Profile strategy centrally, so that same-city clinics do not compete against each other in local results.
- Develop and execute a GEO strategy so our clinics are surfaced and cited by AI answer engines, adapting as this field evolves.
- Work closely with the Performance and Brand & Content specialists, and with the CRM Specialist, to ensure the site and tracking support the full funnel
- Monitor, report, and continuously improve organic and local visibility on a per-clinic basis.
Essential Experience Requirements
- Demonstrable technical SEO capability, including structured data, site health, and Core Web Vitals.
- Sufficient hands-on web development skill to build and fix landing pages independently (front-end and/or CMS).
- A working understanding of GEO and a proven habit of staying current with a rapidly moving field.
- Ability to set up, standardise, and quality-assure tracking, including tag managers, hidden form fields, call tracking, and conversion events ; and to hold others to the standard you define.
- Comfortable working towards clear KPIs in a fast-paced, entrepreneurial environment where structure is still being built.
- Strong communication skills in English; a second European language (French or German) is an advantage.
Desirable Experience Requirements
- Experience with multi-location or local SEO at scale.
- Experience with multilingual or multi-market SEO across European markets.
- Experience with conversion-rate optimisation and landing-page experimentation.
- Experience in healthcare, medical, or aesthetic web environments.
Web, SEO & GEO Specialist in London employer: Cosmetic Physician Partners
Join a dynamic and innovative team as a Web, SEO & GEO Specialist, where your expertise will directly impact the online presence of our partner clinics. We foster a collaborative work culture that values creativity and technical skill, offering ample opportunities for professional growth in a fast-paced environment. Located in a vibrant area, we provide a supportive atmosphere that encourages continuous learning and development, making us an excellent employer for those seeking meaningful and rewarding careers.
Contact Details:
Cosmetic Physician Partners Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Web, SEO & GEO Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cosmetic Physician Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cosmetic Physician Partners are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Web, SEO & GEO Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cosmetic Physician Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Cosmetic Physician Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cosmetic Physician Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cosmetic Physician Partners
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cosmetic Physician Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cosmetic Physician Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
