At a Glance
- Tasks: Become the vibrant ambassador for iconic premium drinks and engage with bar teams.
- Company: Join Asahi UK, a leader in the beverage industry with a fun culture.
- Benefits: Earn £28,169 plus bonuses, enjoy flexible hours, and generous holidays.
- Other info: Great career progression and access to expert health support.
- Why this job: Unleash your creativity while shaping the future of premium beverages.
- Qualifications: Passion for drinks, strong communication skills, and a knack for relationship building.
The predicted salary is between 28169 - 28169 £ per year.
Ready to unleash your creative genius while working with iconic brands like Peroni Nastro Azzurro, Asahi Super Dry, and Fuller’s London Pride? Join the Asahi UK On Trade Field Sales Team and be the vibrant personality behind our premium drinks! Elevate your career with this exciting role, where you'll become the ambassador of a spectacular beer and cider portfolio. Embrace the excitement and be part of the dynamic journey in shaping the future of the beverage industry!
As a Customer Development Executive, you’ll immerse yourself in the Trade – engaging with outlet decision makers and bar teams. Working in close collaboration with AUK regional field sales teams, your main focus will be fostering and maintaining strong relationships, delivering added value through exceptional customer service, brand education and training, and trade activation initiatives. Through your consultative approach, you will support outlet owners and decision makers in driving outlet performance and category growth, enhancing and leveraging AUK brand loyalty, portfolio expansion, and rate of sale.
You will also have responsibility for account management of your own portfolio of accounts and associated targets. With the autonomy to manage your own diary and accountability for the delivery of your KPIs, this role requires a high level of self‑motivation and an entrepreneurial approach, with superior time‑management and organisational skills.
Key responsibilities:- Serve as the trade face of AUK’s premium beer portfolio and an advocate for the beer category.
- Support and collaborate with AUK regional sales teams to deliver an agreed number of advocacy, engagement, training and activation activities across core accounts.
- Account management of designated outlets, achieving visit targets, and delivering annual distribution, retention and volume goals.
- Capture and report data and insights from each visit using a CRM system.
- Passion or interest in premium drinks – previous experience within a beer or beverage serving environment desirable.
- Exceptional communication skills, with a knack for networking, relationship building and engaging diverse audiences.
- Dedication to delivering outstanding customer service and stand‑out brand activation.
- Strong numeracy, financial acumen and commercial awareness.
- Impeccable organisational skills, including planning and prioritisation.
- Proven track record of achieving results and adapting to fast‑paced environments.
- Commitment to continuous learning and development within the industry.
- Great package offered of £28,169.00 per annum + up to 10% annual bonus + company car.
- Flexible hours: 37.5 hours per week, with occasional evening and weekend event work.
- Generous holiday package.
- Competitive company pension scheme.
- A lively, sociable & fun working environment.
- Great career progression opportunities for the right candidate.
- Peppy: Confidential access to expert health support across areas like fertility, menopause, pregnancy, and more.
Location: Ideal Location: York, United Kingdom. Territory covering: Bradford, Harrogate, Hull, Leeds, York and surrounding areas.
CPM is an equal opportunities employer; we depend on having diverse talent with a range of backgrounds, skills, and capabilities.
Premium Beverages Field Sales & Brand Advocate employer: Cosine Group
Asahi UK is an exceptional employer that offers a vibrant and dynamic work culture, perfect for those passionate about premium beverages. With a competitive salary, flexible working hours, and generous holiday packages, employees enjoy a supportive environment that fosters personal and professional growth. The opportunity to work with iconic brands and engage directly with the trade makes this role not only rewarding but also integral to shaping the future of the beverage industry in the beautiful region of York and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Premium Beverages Field Sales & Brand Advocate
✨Tip Number 1
Get to know the brands you'll be representing! Dive into the stories behind Peroni, Asahi, and Fuller’s. When you can chat passionately about the products, it shows your genuine interest and makes you stand out during interviews.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups where you can connect with bar owners and decision-makers. Building relationships now can lead to opportunities later, so don’t be shy!
✨Tip Number 3
Show off your organisational skills! Create a plan for how you’d manage your accounts and achieve your KPIs. Presenting a clear strategy during interviews will demonstrate your self-motivation and entrepreneurial spirit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Premium Beverages Field Sales & Brand Advocate
Some tips for your application 🫡
Show Your Passion for Premium Drinks:Let us see your enthusiasm for premium beverages right from the start! Mention any relevant experience or personal interests that connect you to brands like Peroni or Asahi. This will help us understand why you're the perfect fit for this role.
Tailor Your Application:Make sure to customise your application to highlight how your skills align with the job description. We love seeing candidates who can demonstrate their understanding of the role and how they can contribute to our team!
Be Personable and Engaging:Since this role is all about building relationships, let your personality shine through in your written application. Use a friendly tone and showcase your communication skills – we want to know you can connect with diverse audiences!
Highlight Your Organisational Skills:As you'll be managing your own accounts and diary, it's crucial to emphasise your time-management and organisational abilities. Share examples of how you've successfully juggled multiple tasks or projects in the past!
How to prepare for a job interview at Cosine Group
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing, like Peroni and Asahi. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion for premium drinks and show that you're ready to advocate for them.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about times when you engaged with clients or colleagues to achieve a common goal. Highlighting your exceptional communication skills and networking abilities will resonate well with the interviewers.
✨Demonstrate Your Organisational Skills
Since this role requires managing your own diary and achieving KPIs, come prepared with examples of how you've effectively organised your time and prioritised tasks in the past. Discuss any tools or methods you use to stay on top of your responsibilities, as this will show your self-motivation and entrepreneurial spirit.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, such as engaging a difficult outlet decision-maker or activating a brand in a competitive environment. Practise your responses to these scenarios, focusing on your consultative approach and how you can deliver added value through exceptional customer service.
