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For Companies At a Glance
- Tasks: Lead creative marketing campaigns to engage parents and boost customer retention.
- Company: Join Cosatto, a fun brand dedicated to making clever products for happy babies.
- Benefits: Enjoy a supportive work culture with opportunities for growth and creativity.
- Why this job: Be part of a mission to transform baby products and make a real impact.
- Qualifications: 3 years in marketing, preferably with experience in CRM and Klaviyo.
- Other info: Flexible working environment with no micromanagement; take ownership of your projects.
The predicted salary is between 28800 - 42000 ÂŁ per year.
Customer Relationship Management Specialist
Customer Relationship Management Specialist
Are you a creative, customer-focused digital marketer with a knack for delivering revenue driving customer recruitment and retention campaigns? Do you want to help to save the world from boring baby stuff?At Cosatto we believe in making clever stuff for happy babies and we’re now looking for a CRM Specialist to help take our customer relationship marketing onto the next stage.
Key Responsibilities will include;
- Supporting the planning and execution of integrated marketing campaigns
- Coordinating with our in-house design studio and external agencies to produce campaign assets
- Leading smaller campaigns from concept to completion
- Managing timelines and campaign assets to ensure consistency and alignment with the greater business vision
- Analysing performance data to inform learning reviews and future strategies
- Management and monitoring of automated flows
About You
- c.3 years marketing experience, ideally with a fast-moving consumer goods business
- Experience of Klaviyo is preferable
- Strong project management skills and able to work to tight deadlines
- Analytical mindset with the ability to gather and interpret data
- Agile and adaptable, thriving in a fast-paced environment
- A passion for creative excellence and exploring new trends
- A collaborative team player who wants to work in a business that does things differently
- SMS and Direct Mail experience is also desirable.
About the role
As the CRM Specialist at Cosatto, you’ll report directly to the Associate Brand and Marketing Director and help craft our customer retention strategy and execution. Your mission is to increase the number of parents-to-be in our database, create engaging, insightful messages to help sell our extensive first stage and second stage baby ranges.
You’ll have c.3 years’ work experience in CRM marketing and have the drive to be able to manage a busy workload, gradually taking over our CRM database and growing and nurturing it. Defining segments, designing A/B tests, monitoring and reporting on results and continuously optimising things like open and conversion rates. You’ll define our ongoing campaigns calendar, making sure we have the right content to increase our customer lifetime value.
Key to success in this role is a desire for ownership, although you will be fully supported day-to-day we don’t believe in micromanagement. This is a fantastic opportunity to grow with the role and gradually take ownership of this critical area for the business.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
-
Industries
Retail
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Customer Relationship Management Specialist employer: Cosatto
Contact Detail:
Cosatto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in customer relationship management, especially in the fast-moving consumer goods sector. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to Cosatto's mission.
✨Tip Number 2
Showcase your experience with Klaviyo or similar CRM tools during your interactions. If you have specific examples of successful campaigns you've managed, be ready to discuss these and how they could translate to success at Cosatto.
✨Tip Number 3
Prepare to demonstrate your analytical skills by discussing how you've used data to inform marketing strategies in the past. Being able to articulate your thought process around A/B testing and performance metrics will set you apart.
✨Tip Number 4
Emphasise your project management abilities by sharing examples of how you've successfully coordinated multiple campaigns under tight deadlines. Highlighting your organisational skills will show that you're ready to take ownership of the CRM database at Cosatto.
We think you need these skills to ace Customer Relationship Management Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, particularly with fast-moving consumer goods. Emphasise your project management skills and any experience with Klaviyo or similar platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creative marketing and how you can contribute to Cosatto's mission. Mention specific campaigns you've led and the results achieved to demonstrate your analytical mindset.
Showcase Your Analytical Skills: Include examples of how you've used data to inform marketing strategies in previous roles. Discuss any A/B testing you've conducted and the impact it had on open and conversion rates.
Highlight Team Collaboration: Since the role requires working closely with design teams and external agencies, mention instances where you've successfully collaborated with others to achieve campaign goals. This will show that you're a team player who thrives in a collaborative environment.
How to prepare for a job interview at Cosatto
✨Showcase Your Marketing Experience
Make sure to highlight your previous marketing experience, especially in CRM. Discuss specific campaigns you've worked on and the results achieved, particularly if they relate to customer recruitment and retention.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to inform your marketing strategies. Be ready to share examples of how you've analysed performance data and made adjustments to improve campaign outcomes.
✨Familiarise Yourself with Klaviyo
If you have experience with Klaviyo, be prepared to talk about it in detail. If not, do some research on its features and functionalities, as this knowledge could set you apart from other candidates.
✨Emphasise Collaboration and Adaptability
Cosatto values a collaborative team player who thrives in a fast-paced environment. Share examples of how you've successfully worked within a team and adapted to changing circumstances in previous roles.