At a Glance
- Tasks: Lead creative marketing campaigns to engage parents and boost customer retention.
- Company: Join Cosatto, a fun brand dedicated to making clever products for happy babies.
- Benefits: Enjoy a supportive work culture with opportunities for growth and creativity.
- Other info: Flexible working environment with no micromanagement; take ownership of your projects.
- Why this job: Be part of a mission to transform baby products and make a real impact.
- Qualifications: 3 years in marketing, preferably with experience in CRM and Klaviyo.
The predicted salary is between 28800 - 42000 £ per year.
Customer Relationship Management Specialist
Customer Relationship Management Specialist
Are you a creative, customer-focused digital marketer with a knack for delivering revenue driving customer recruitment and retention campaigns? Do you want to help to save the world from boring baby stuff?At Cosatto we believe in making clever stuff for happy babies and we’re now looking for a CRM Specialist to help take our customer relationship marketing onto the next stage.
Key Responsibilities will include;
- Supporting the planning and execution of integrated marketing campaigns
- Coordinating with our in-house design studio and external agencies to produce campaign assets
- Leading smaller campaigns from concept to completion
- Managing timelines and campaign assets to ensure consistency and alignment with the greater business vision
- Analysing performance data to inform learning reviews and future strategies
- Management and monitoring of automated flows
About You
- c.3 years marketing experience, ideally with a fast-moving consumer goods business
- Experience of Klaviyo is preferable
- Strong project management skills and able to work to tight deadlines
- Analytical mindset with the ability to gather and interpret data
- Agile and adaptable, thriving in a fast-paced environment
- A passion for creative excellence and exploring new trends
- A collaborative team player who wants to work in a business that does things differently
- SMS and Direct Mail experience is also desirable.
About the role
As the CRM Specialist at Cosatto, you’ll report directly to the Associate Brand and Marketing Director and help craft our customer retention strategy and execution. Your mission is to increase the number of parents-to-be in our database, create engaging, insightful messages to help sell our extensive first stage and second stage baby ranges.
You’ll have c.3 years’ work experience in CRM marketing and have the drive to be able to manage a busy workload, gradually taking over our CRM database and growing and nurturing it. Defining segments, designing A/B tests, monitoring and reporting on results and continuously optimising things like open and conversion rates. You’ll define our ongoing campaigns calendar, making sure we have the right content to increase our customer lifetime value.
Key to success in this role is a desire for ownership, although you will be fully supported day-to-day we don’t believe in micromanagement. This is a fantastic opportunity to grow with the role and gradually take ownership of this critical area for the business.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-timeIndustries
Retail
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#J-18808-LjbffrCustomer Relationship Management Specialist in Bolton employer: Cosatto
At Cosatto, we pride ourselves on being a vibrant and innovative employer that values creativity and collaboration. Located in Greater Manchester, our work culture fosters personal growth and encourages employees to take ownership of their projects, all while contributing to our mission of creating joyful products for families. With a focus on employee development and a supportive environment, we offer a unique opportunity for CRM Specialists to thrive and make a meaningful impact in the fast-paced world of retail.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Relationship Management Specialist in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cosatto and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cosatto are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cosatto on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cosatto. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Relationship Management Specialist in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cosatto. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cosatto:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cosatto’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cosatto
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cosatto will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cosatto, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
