At a Glance
- Tasks: Drive marketing strategies and manage advertising budgets to boost business results.
- Company: Dynamic company in London focused on innovative marketing and communications.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Be a key player in shaping marketing strategies that drive real business impact.
- Qualifications: Experience in marketing finance and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
Location: London
Function: Controlling
Team: EU
Regional Manager: Regional Brand Controller
Key Performance Indicators: Traffic, Marketing & Communication Metrics (Impression/Reach, EMV, ROAS), Budgeting & Planning Accuracy
About the Role
Responsible for developing and driving strategies for advertising investments, ensuring marketing & communications activities are efficiently linked to tangible business results. Acts as a key partner to Controlling, Marketing and Communications teams.
Responsibilities
- Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
- KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.
- Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.
- Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency (e.g., invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers).
- Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.
Qualifications
- Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.
- Commercial & Analytical Skills: Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.
- Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
- Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.
- Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.
This is a full‑time role based in London. The position requires a presence in the office 3 days a week.
Regional Marketing & Communications Controller employer: Cos
As a leading employer in the marketing and communications sector, we offer a dynamic work environment in London that fosters collaboration and innovation. Our commitment to employee growth is reflected in our comprehensive training programmes and opportunities for cross-functional partnerships, ensuring that you can develop your skills while contributing to impactful marketing strategies. With a focus on data-driven decision-making and a culture that values creativity and strategic thinking, we provide a rewarding workplace where your contributions directly influence business success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing & Communications Controller
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your skills can drive their advertising investments and improve KPIs. Show them you mean business!
✨Tip Number 3
Practice your pitch! You want to be able to clearly communicate your experience in budgeting and financial controlling. Make sure you can explain how you've used data to influence marketing decisions in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Marketing & Communications Controller
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Marketing & Communications Controller. Highlight your experience in budgeting, forecasting, and any relevant marketing metrics that align with the job description.
Craft a Compelling Cover Letter:Use your cover letter to showcase your strategic mindset and how you've successfully linked marketing activities to tangible business results in the past. This is your chance to tell us why you're the perfect fit!
Showcase Your Analytical Skills:Since this role involves analysing KPIs and translating data into strategies, be sure to include examples of how you've done this before. We love seeing numbers and results that back up your claims!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Cos
✨Know Your Numbers
Make sure you brush up on your financial acumen. Be ready to discuss how you've managed budgets and forecasting in previous roles, especially in marketing and communications. Prepare specific examples of KPIs you've set and tracked, and how those influenced business decisions.
✨Showcase Your Strategic Mindset
Demonstrate your ability to connect marketing activities with financial outcomes. Think about how you can articulate past experiences where your strategies led to tangible results. Use data to back up your claims and show how you can align spend with long-term growth goals.
✨Collaboration is Key
Highlight your experience working cross-functionally. Be prepared to share examples of how you've partnered with teams like Marketing and Communications to optimise investments. Show that you understand the importance of collaboration in achieving shared goals.
✨Master the Tools of the Trade
Familiarise yourself with any relevant processes and tools that are commonly used in budgeting and advertising. If you have experience with Business Intelligence systems, be ready to discuss how you've used them to support data-driven decisions. This will show you're proactive and tech-savvy.
