At a Glance
- Tasks: Lead global communications strategy and shape the brand narrative for COS.
- Company: Join a luxury fashion brand known for quality and innovation.
- Benefits: Enjoy staff discounts, health checks, pension scheme, and flexible working options.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in the fashion industry while developing your leadership skills.
- Qualifications: Experience in strategic PR and communication within the fashion sector.
The predicted salary is between 51750 - 63250 £ per year.
Company Description: COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Job Description: In this role for COS you are responsible to define the direction for Communications for the Brand and lead a team of experts to deliver on that ambitious strategy. With governance across all forms of communications, Corporate, PR, Partnerships, Collaborations and Events you will shape the Brand narrative, build credibility and ensure cohesive brand expression across global and local markets.
What you will do:
- Strategy – Inform the total Marketing and Communications strategy by developing and securing the implementation of the global Communications strategy, driving reputation, credibility and desirability to support our growth.
- Budget - Own and steer the full Communications budget. Measure, evaluate and optimize the effectiveness of all activities to ensure resources are maximized to achieve set goals.
- PR Agency Procurement & Relations – Lead PR agency procurement and oversee global agency agreements and efficacy. Build, nurture and steward long-term partner relationships securing a network of trusted COS ambassadors.
- Collaboration and Governance – Closely collaborate with the regional organisations – providing strategic support and guidance to ensure a cohesive expression across the COS world. Secure the provision of frameworks and playbooks to support consistent market execution.
- Corporate Communication – Nurture the expertise in your team to protect Brand reputation, secure a strong spokesperson strategy and to elevate the positioning of the Brand across fashion and business media. Secure the partnership with Group Communications connected to Group communications cadence and our responsibilities as a partner.
- Leadership & Team Development – Lead and develop a high-performing team. Provide ongoing coaching and feedback to support individual growth and team success to reach set goals.
Who you’ll work with: Reporting to the Marketing & Communications Director, you will work alongside colleagues across Group Communications and global and regional Marketing & Communications teams, as well as senior leaders across the business. A key part of your role will be engaging with and further cultivating an extensive network of media, PR and industry contacts. Leveraging these relationships, you will drive earned media opportunities, enhance the brand's reputation and ensure our stories resonate with key audiences globally. You will also collaborate closely with external agency partners to deliver best-in-class communications strategies and campaigns.
Qualifications:
- Strategic PR & Communication – Deep understanding of how to develop and implement Communications strategies that contribute to increased brand awareness and positioning through PR, influencers, experiences and partnerships.
- Industry Knowledge - Strong knowledge of the fashion and beauty media and influencer landscape, with the ability to navigate and leverage key relationships as well as adapting to media landscape.
- Planning & Execution - Ability to plan and execute work in a structured and proactive manner, with capacity to manage multiple projects and shifting priorities effectively.
- Flexibility & Problem Solving - Open-minded and adaptable in daily work. Comfortable navigating ambiguity and solving challenges in dynamic environments.
- Communication & Collaboration - Excellent communication and collaboration skills. Builds strong relationships internally and externally to drive results.
- Brand representation – Strong commercial and creative sense, ensuring consistent and compelling brand storytelling.
- Adaptability – Comfortable working in a fast-paced, dynamic environment with shifting priorities.
- Leadership - Strong leadership skills with the ability to clearly communicate direction, motivate teams, and support the development of direct reports.
Additional Information: This is a full-time permanent contract based at our Head Office in London. If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page. We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with 4 days per week at the office to foster teamwork and engagement. One day per week, you’ll have the flexibility to work remotely.
WHY YOU’LL LOVE WORKING HERE: We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. In addition to this UK-based colleagues also receive:
- Up to 20 days holiday
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
JOIN US: Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Global Head of Communications in London employer: COS
COS is an exceptional employer that fosters a collaborative and innovative work culture, particularly in our vibrant London Head Office. As a Knitwear Buyer, you will not only have the opportunity to lead exciting product development but also benefit from continuous professional growth and mentorship within a supportive team environment. With a focus on creativity and commercial success, COS offers a unique platform for you to thrive in the fashion industry while enjoying a dynamic and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Communications in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for COS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like COS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with COS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at COS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of Communications in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit COS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of COS:Show us that you’ve done your homework! In your application, briefly mention what you admire about COS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at COS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at COS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At COS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.