Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Design and optimise automated CRM journeys to enhance customer engagement and retention.
- Company: Join a leading fashion brand known for quality and innovation.
- Benefits: Enjoy 25% staff discount, 25 days holiday, and flexible remote work options.
- Why this job: Make a real impact on customer experiences with data-driven strategies.
- Qualifications: 3+ years in lifecycle automation and experience with CRM platforms like Emarsys.
- Other info: Collaborate across teams in a dynamic environment with growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are now looking for a CRM Lifecycle & Automation Specialist to join our Global Team based in London. You will be responsible for designing, activating, and optimising Global automated journeys across key CRM channels. Using Emarsys as our core platform, you will leverage automation to drive customer frequency, retention, and lifetime value. This role requires someone with experience in lifecycle automation who is confident working with business intelligence (BI) systems and data dashboards to monitor customer behaviour, track lifecycle movement, and translate insights into actionable lifecycle campaigns. The successful candidate will be both data-driven and creative, with the ability to bring strategies to life through seamless customer experiences.
Responsibilities
- End-to-end ownership of Global CRM automation - lead the development, management, and evolution of automated Global CRM programs, ensuring they effectively support customers at every lifecycle stage.
- Lifecycle performance & insight ownership - monitor customer behaviour and lifecycle progression using BI and analytics tools, identifying opportunities to enhance performance and inform strategic decision making. Translate lifecycle insights into actionable strategies that drive engagement, retention, and conversion.
- Performance analysis & reporting ownership - own Global CRM automation reporting and analysis, tracking metrics such as repeat rates and customer lifetime value.
- Segmentation & personalisation ownership - collaborate with Customer Analyst and Global CRM Manager to refine segmentation models and automation rules, ensuring communications feel targeted and relevant.
- Continuous improvement & innovation - drive ongoing optimisation of CRM workflows, championing experimentation, testing, and innovation to improve efficiency and customer experience.
- Cross functional alignment & influence - work closely with brand and marketing, product, analytics, digital and store experience teams to ensure lifecycle automation aligns with broader business goals and delivers cohesive customer journeys.
Qualifications
Note: Alignment to our company values is important. Our values are the behaviours we appreciate and uphold. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership.
What you need to succeed
- 3+ years of experience in lifecycle and marketing automation
- Experience working with Emarsys or similar email service providers or customer data platforms (Bloomreach, Klaviyo)
- Strong experience with CRM platforms and marketing automation tools
- Comfortable working with data, analytics, and customer insights
- Comfortable presenting to senior stakeholders and using insights to explain decisions with excellent communication skills
- Brings a digital-first approach to evolving CRM platforms, identifying technical improvements and ensuring systems are scalable and ready to support new market expansion
- Passionate about customer experience and lifecycle marketing
Additional Information
This is a full-time permanent contract based at our Head Office in London.
Benefits
- 25% staff discount usable on all our brands in stores and online
- Incentive Program – HIP (details available)
- 25 days holiday (UK based colleagues)
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
We are committed to creating inclusive, diverse and equitable workplaces. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Diversity is considered in our recruitment process.
Brand Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Note: This role has some flexibility to work remotely, but due to cross-department collaboration, expect approximately 3 days per week in the office.
Ready to apply? Please submit your CV through the indicated channel. We will keep you updated on the status of your application via email.
Closing Date: Friday 13th February.
Global CRM Lifecycle & Automation Specialist in London employer: Cos
Contact Detail:
Cos Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM Lifecycle & Automation Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work with CRM and automation. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in lifecycle automation. This will help you stand out and demonstrate your expertise when you get that interview.
✨Tip Number 3
Prepare for the interview by brushing up on your data analysis skills. Be ready to discuss how you've used BI tools to drive customer engagement and retention in past roles. We love data-driven candidates!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who align with our values.
We think you need these skills to ace Global CRM Lifecycle & Automation Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your experience with CRM platforms and lifecycle automation, especially if you've worked with Emarsys or similar tools.
Showcase Your Data Skills: Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical skills. Mention any experience you have with BI systems and how you've used data to inform your strategies.
Be Creative: This position requires a blend of creativity and data insight. Share examples of how you've brought strategies to life through innovative customer experiences in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and keep you updated on its status. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Cos
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Emarsys. Familiarise yourself with its features and how it can be leveraged for lifecycle automation. Being able to discuss specific functionalities and how they can enhance customer journeys will impress your interviewers.
✨Data is Your Best Friend
Brush up on your data analysis skills. Be prepared to talk about how you've used BI tools to monitor customer behaviour and translate insights into actionable strategies. Bring examples of how your data-driven decisions have positively impacted previous campaigns.
✨Showcase Your Creativity
While being data-driven is crucial, don’t forget to highlight your creative side. Think of innovative ways you’ve improved customer experiences through automation. Share specific examples where your creativity led to successful lifecycle campaigns.
✨Collaboration is Key
This role involves working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Share instances where you’ve aligned CRM strategies with broader business goals and how you’ve influenced stakeholders to achieve cohesive customer journeys.
