At a Glance
- Tasks: Shape global performance media strategies and guide regional teams to boost sales and customer acquisition.
- Company: Join COS, a luxury brand known for quality and innovative fashion.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Full-time role based in London with excellent career advancement potential.
- Why this job: Lead impactful media strategies and drive innovation in a global fashion brand.
- Qualifications: Experience in performance media with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
LOCATION: London
FUNCTION: Marketing & Communications
TEAM: Marketing - Paid Media
MANAGER: Sonia Terry
ABOUT THE ROLE:
As the Global Performance Media Manager at COS, you will play a pivotal role in shaping our global performance media strategy and guiding regional teams to deliver against it. You will bring deep expertise across performance channels and ensure all activity maximises incremental sales, new customer acquisition, and profitability targets. Working closely with analytics and regional paid media teams, you will provide strategic direction, frameworks, and tools to optimise budgets, campaigns, balance traffic and sales goals, and scale best practices globally. You uncover optimisation opportunities, share insights, and guide regional teams to improve performance and ROI. This role blends strategic leadership and stakeholder management with hands-on expertise to elevate COS' impact in the lower funnel.
Responsibilities:
- Shape performance media channel strategies, including paid search/shopping, social, display and affiliates - ensuring alignment with business objectives and growth targets.
- Stay at the forefront of the performance media landscape, evaluating emerging platform trends and product updates or releases to ensure COS remains a leader in paid advertising.
- Act as the central authority for global execution standards, maintaining channel best-practice and driving excellence across all areas of performance media.
- Review execution of lower and mid-funnel paid media activity, ensuring alignment with the Global Paid Media Strategy across all performance marketing channels.
- Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
- Develop global best practices, playbooks and frameworks for performance media channels to support consistent and efficient execution across markets.
- Act as the first point of contact for regional paid media teams, resolving tactical queries related to performance media.
- Champion adoption of AI and automation to improve targeting and spend efficiency.
- Lead with a test-and-learn approach, encouraging experimentation to unlock new performance drivers, ensuring all experimentation is aligned to channel roadmaps.
- Partner with external vendors to enhance product feeds, drive efficiency and growth across feed-based ad formats.
- Drive prioritisation of martech enhancements, to improve the way COS activates across performance media channels.
- Translate insights into action, feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact.
Qualifications:
SKILLS & ABILITIES:
- Extensive years of experience working in performance media within a large premium brand or agency environment.
- Technical expertise - deep knowledge of performance media channels including paid search, social, programmatic, affiliates and product feeds.
- Data-driven decision making - strong analytical skills to interpret performance data and formulate insights, translating insights into clear actions.
- Budget optimisation & media efficiency - ability to maximise ROI and drive incremental impact with constrained budgets.
- Global mindset - experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence - ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Communication skills - clear, concise storytelling and ability to translate complex data into actionable recommendations.
- Commercial acumen - understanding of how paid media investment drives revenue, profitability, and customer growth.
- Collaboration - ability to work cross-functionally with analytics, CRM, brand, and e-commerce teams.
- Governance & best practice development - ability to create scalable frameworks and elevate execution standards globally.
- Experience in working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.
This is a full-time role based in London.
COS Performance Media Manager in London employer: Cos
COS is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the role of Global Performance Media Manager in London. Employees benefit from a collaborative environment that encourages professional growth through strategic leadership opportunities and hands-on expertise in performance media. With a commitment to excellence and a focus on leveraging cutting-edge technology, COS empowers its team members to drive impactful results while enjoying the vibrancy of one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land COS Performance Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace COS Performance Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cos:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
