At a Glance
- Tasks: Manage global brand media strategy and execute impactful campaigns across various channels.
- Company: Join COS, a leading premium brand with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days holiday, health checks, discounts, and a supportive work environment.
- Other info: Dynamic role with opportunities for growth and collaboration across diverse teams.
- Why this job: Be at the forefront of brand media, driving awareness and making a real impact.
- Qualifications: Experience in paid media, strong analytical skills, and a global mindset required.
The predicted salary is between 55000 - 65000 £ per year.
As the Global Brand Media Manager at COS, you will play a pivotal role in managing the execution of our global brand media strategy, with a clear focus on increasing brand awareness and effectively landing our brand point of view. Based within the global Marketing team, you will be responsible for supporting the Global Head of Media Strategy and Planning in overseeing the implementation of brand media across all regions, ensuring consistency, impact, and alignment with COS's overarching brand point of view. This role supports key brand channels including Paid Social, OOH, Display, Online Video, Publisher Partnerships and CTV, collaborating closely with regional teams and agency partners to deliver aligned and impactful campaigns.
Responsibilities
- Support to deliver brand media channel strategies, including paid social, display, OOH, Publisher Partnerships and CTV - ensuring alignment with business objectives and paid media KPI's.
- Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
- Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
- Support with the Global Paid Media Measurement Framework assessing COS' paid media effectiveness by driving lift studies, experiments, campaign reports and quarterly business reports and share learnings and recommendations across markets to drive actions and scale impact.
- Partner with global marketing, regional paid media, and agency teams to drive optimal budget allocation utilising scenario planning to maximise ROI across diverse market landscapes.
- Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
- Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
- Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
- Stay at the forefront of the paid media landscape, evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising.
- Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
- Monitor and enforce global brand safety guidelines, ensuring 100% quality environment delivery across all paid touchpoints.
Qualifications
- Extensive years of experience working in paid media and brand marketing within a large premium brand or agency environment.
- Upper-funnel technical expertise - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, Publisher Partnerships and CTV.
- Proficiency in paid media measurement - including a strong understanding of brand health metrics, lift studies and incrementality testing.
- Data-driven decision making - strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.
- Budget optimisation & media efficiency - ability to maximise ROI and drive impact with constrained budgets.
- Global mindset - experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence - ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Strategic storytelling - clear, concise storytelling and the ability to translate complex data into actionable recommendations.
- Commercial acumen - understanding of how paid media investment drives brand demand, revenue profitability, and brand growth.
- Cross-functional collaboration - ability to collaborate cross-functionally with analytics, performance media, content and design teams.
- Governance & best practice development - ability to create scalable frameworks and elevate execution standards globally.
- Project management - capable of working across multiple paid media projects and campaign roll-outs with multiple stakeholders.
- Experience working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.
Benefits
- 25 days holiday
- Annual health checks
- 25% staff discount
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
- 25% staff discount usable on all H&M Group brands in stores and online
- Full time permanent contract based at our Head Office in London.
Brand Media Manager in London employer: Cos
At COS, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration within our global marketing team. As a Brand Media Manager based in London, you will benefit from extensive employee growth opportunities, a competitive benefits package including generous holiday allowance and health care, and the chance to make a significant impact on our brand's global presence. Join us to be part of a forward-thinking company that values innovation and empowers its employees to excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in brand media. This is your chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its brand media strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Brand Media Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Media Manager role. Highlight your experience in paid media and brand marketing, and show how it aligns with COS's global brand media strategy.
Showcase Your Data Skills:Since this role requires strong analytical skills, don’t forget to mention any experience you have with data-driven decision making. Share examples of how you've used data to optimise campaigns or improve ROI.
Demonstrate Global Mindset:We love candidates who understand the importance of balancing global consistency with local nuances. Share any experiences you have working across different markets and how you adapted strategies accordingly.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the COS team!
How to prepare for a job interview at Cos
✨Know Your Brand Media Inside Out
Before the interview, dive deep into COS's brand media strategy. Familiarise yourself with their key channels like Paid Social, OOH, and CTV. Be ready to discuss how your experience aligns with their goals and how you can elevate their brand point of view.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with paid media measurement and data-driven decision making. Bring examples of how you've used metrics to drive campaign success and how you can apply that knowledge to enhance COS's brand health.
✨Demonstrate Cross-Functional Collaboration
Think of specific instances where you've successfully collaborated with different teams, such as analytics or creative. Highlight your ability to influence stakeholders and guide regional teams, as this role requires strong cross-functional teamwork.
✨Stay Ahead of Media Trends
Research the latest trends in the paid media landscape. Be prepared to discuss emerging platforms and how they could benefit COS. Showing that you're proactive about industry changes will demonstrate your commitment to keeping the brand at the forefront of advertising.
