Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Design and optimise automated CRM journeys to enhance customer engagement and retention.
- Company: Join a leading fashion brand with a focus on quality and innovation.
- Benefits: Enjoy 25% staff discount, 25 days holiday, and flexible remote work options.
- Why this job: Make a real impact on customer experiences while working with cutting-edge automation tools.
- Qualifications: 3+ years in lifecycle automation and experience with CRM platforms like Emarsys.
- Other info: Collaborate across teams in a dynamic environment with a commitment to diversity.
The predicted salary is between 36000 - 60000 £ per year.
We are now looking for a CRM Lifecycle & Automation Specialist to join our Global Team based in London. You will be responsible for designing, activating, and optimising Global automated journeys across key CRM channels. Using Emarsys as our core platform, you will leverage automation to drive customer frequency, retention, and lifetime value. This role requires someone with experience in lifecycle automation who is confident working with business intelligence (BI) systems and data dashboards to monitor customer behaviour, track lifecycle movement, and translate insights into actionable lifecycle campaigns. The successful candidate will be both data-driven and creative, with the ability to bring strategies to life through seamless customer experiences.
Responsibilities
- End-to-end ownership of Global CRM automation - lead the development, management, and evolution of automated Global CRM programs, ensuring they effectively support customers at every lifecycle stage.
- Lifecycle performance & insight ownership - monitor customer behaviour and lifecycle progression using BI and analytics tools, identifying opportunities to enhance performance and inform strategic decision making. Translate lifecycle insights into actionable strategies that drive engagement, retention, and conversion.
- Performance analysis & reporting ownership - own Global CRM automation reporting and analysis, tracking metrics such as repeat rates and customer lifetime value.
- Segmentation & personalisation ownership - collaborate with Customer Analyst and Global CRM Manager to refine segmentation models and automation rules, ensuring communications feel targeted and relevant.
- Continuous improvement & innovation - drive ongoing optimisation of CRM workflows, championing experimentation, testing, and innovation to improve efficiency and customer experience.
- Cross functional alignment & influence - work closely with brand and marketing, product, analytics, digital and store experience teams to ensure lifecycle automation aligns with broader business goals and delivers cohesive customer journeys.
Qualifications
Note: Alignment to our company values is important. Our values are the behaviours we appreciate and uphold. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership.
What you need to succeed
- 3+ years of experience in lifecycle and marketing automation
- Experience working with Emarsys or similar email service providers or customer data platforms (Bloomreach, Klaviyo)
- Strong experience with CRM platforms and marketing automation tools
- Comfortable working with data, analytics, and customer insights
- Comfortable presenting to senior stakeholders and using insights to explain decisions with excellent communication skills
- Brings a digital-first approach to evolving CRM platforms, identifying technical improvements and ensuring systems are scalable and ready to support new market expansion
- Passionate about customer experience and lifecycle marketing
Additional Information
This is a full-time permanent contract based at our Head Office in London.
Benefits
- 25% staff discount usable on all our brands in stores and online
- Incentive Program – HIP (details available)
- 25 days holiday (UK based colleagues)
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
We are committed to creating inclusive, diverse and equitable workplaces. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Diversity is considered in our recruitment process.
Brand Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Note: This role has some flexibility to work remotely, but due to cross-department collaboration, expect approximately 3 days per week in the office.
Ready to apply? Please submit your CV through the indicated channel. We will keep you updated on the status of your application via email.
Closing Date: Friday 13th February.
Global CRM Lifecycle & Automation Specialist employer: Cos
Contact Detail:
Cos Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM Lifecycle & Automation Specialist
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM automation. Think about how your experience aligns with their needs and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Global CRM Lifecycle & Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your experience with CRM platforms and lifecycle automation, especially if you've worked with Emarsys or similar tools.
Showcase Your Data Skills: Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive customer engagement and retention in your previous roles.
Be Creative: This position requires a blend of creativity and data analysis. Share any innovative strategies you've implemented in past roles that improved customer experiences or automated processes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and keep you updated on its status. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Cos
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Emarsys. Familiarise yourself with its features and how it can be leveraged for lifecycle automation. Being able to discuss specific functionalities and how they can enhance customer journeys will impress your interviewers.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analytics and BI systems. Bring examples of how you've used data to drive decisions in previous roles. Highlight any specific metrics you've tracked and how those insights led to successful lifecycle campaigns.
✨Demonstrate Your Creative Side
While being data-driven is crucial, don’t forget to showcase your creativity. Think of innovative strategies you’ve implemented in past roles that improved customer engagement or retention. Be ready to discuss how you balance data insights with creative solutions.
✨Align with Company Values
Research the company’s values and think about how your personal values align with them. Be prepared to share examples from your experience that demonstrate your open-mindedness, curiosity, and commitment to constant improvement. This will show that you’re not just a fit for the role, but for the company culture as well.
