COS Regional Head of Sales - North and East Europe

COS is a brand for the modern wardrobe, built on exceptional quality, lasting design and a commitment to craftsmanship and innovation. As we continue to strengthen our global presence, we are seeking an experienced retail leader to join us in a role externally positioned as a Senior Retail Director / Vice President of Retail. Internally, this role is titled Regional Head of Sales, reflecting our organisational structure within H&M Group. The scope, influence and market presence, however, align with a senior executive position overseeing a significant European retail portfolio. This is a high‑impact leadership role with responsibility for our flagship and key market stores across North and East Europe. The role requires a considered, values‑led leader who combines strategic clarity, strong commercial judgement and the ability to build and inspire high‑performing teams.

Key responsibilities

• Strategic and commercial leadership: Define and deliver the strategic direction for the European retail business, balancing immediate results with long‑term, sustainable growth. Maintain a clear, data‑informed view of performance across all markets, identifying opportunities to drive productivity, optimise stock and strengthen overall profitability. Partner closely on the evolution of the store portfolio, including new openings, relocations and refurbishments, ensuring relevance and consistency across markets. Lead with insight, using key commercial metrics to inform decisions and drive focused, effective action.
• Service and operational excellence: Champion a service‑led culture, elevating the in‑store experience and positioning COS as a benchmark for thoughtful, premium retail. Drive operational excellence across markets, ensuring efficiency, consistency and adaptability within local frameworks. Collaborate cross‑functionally with teams across Merchandising, Supply Chain, Marketing, Finance and HR to deliver aligned, end‑to‑end plans. Work in partnership with merchandising and global operations to optimise stock flow, localise assortments and strengthen the omnichannel customer experience.
• Leadership and organisational development: Shape the structure and capabilities of the European retail organisation, ensuring the right talent and ways of working are in place to deliver on strategic ambitions. Lead, coach and develop senior retail leaders, building a strong and future‑focused talent pipeline. Contribute as a core member of the European Leadership Team, ensuring retail insights inform broader business decisions. Champion COS values, fostering an inclusive, collaborative and high‑performing culture across all markets.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open‑minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed:

• Executive experience – proven experience leading large‑scale, multi‑market retail environments, with full accountability for performance across flagship and key locations.
• Strategic perspective – shapes clear, long‑term direction, with a considered approach to navigating complexity and driving sustainable growth.
• Commercial insight – applies strong analytical thinking to understand performance, identify opportunities and translate insight into focused, effective action.
• Leadership – leads with clarity and purpose, building and developing high‑performing, collaborative teams.
• Service focus – champions a thoughtful, elevated customer experience, creating service‑led retail environments.
• Financial expertise – demonstrates a strong understanding of commercial and financial drivers, using data to inform decisions and outcomes.
• Collaboration – works seamlessly across functions, building strong partnerships to achieve shared goals.
• Values alignment – reflects COS values through an open mindset, a progressive approach and a commitment to continuous improvement and empowering others.

Benefits:

• 25% staff discount usable on all our H&M Group brands in stores and online.
• Inclusion in our H&M Incentive Program – HIP.
• 25 days holiday.
• Discounts on everyday brands and leisure activities.
• Retail Trust membership.
• Pension scheme.
• Discounted gym membership.
• Cycle to work scheme.

Inclusion & Diversity: At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive to be possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

Brand Description: COS offers a wardrobe of ready‑to‑wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Job Location: Full‑time permanent contract based at our Regional Office in London.