At a Glance
- Tasks: Lead PR and marketing strategies across Europe to boost brand awareness and customer loyalty.
- Company: Join COS, a brand known for quality and innovative fashion.
- Benefits: Enjoy 25% staff discount, extensive development opportunities, and a range of attractive benefits.
- Other info: Flexible remote work with strong emphasis on teamwork and collaboration.
- Why this job: Make an impact in a dynamic environment while collaborating with creative minds.
- Qualifications: Experience in managing PR agencies and leading cross-functional teams is essential.
The predicted salary is between 50000 - 60000 € per year.
As the PR & Marketing Manager for Europe, you are responsible for the brand's regional PR & Marketing strategy in collaboration with the Head of Marketing & Communications, across PR, brand marketing, OOH, media partnerships, and influencer. Through activations and media, you drive brand awareness, traffic, customer acquisition and loyalty, in line with the Global and European objectives. You plan and execute European COS initiatives in order to grow the brand community.
Key Responsibilities
- Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns.
- Support store & concession openings, collection awareness & hype, in addition to coordinating European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
- Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high‑quality coverage in collaboration with our PR Agencies.
- Set and deliver goals/KPIs for press and influencer channels.
- Work in collaboration with PR agencies to secure strategy, actions and subsequent delivery + analysis of KPIs on a monthly, quarterly, and annual basis.
- Plan and deliver events across store openings, press days, gifting suites and brand activations to elevate awareness and engagement.
- Manage budget across multiple channels including invoicing and end‑to‑end payment process.
- Create a people‑first working environment taking actions based on feedback, employee dialogues, and employee survey results.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open‑minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed
- Agency management: Proven experience in managing PR agencies is a must, production agencies a bonus.
- Experience: Track and analyse campaign and activation performance providing clear reporting and actionable insights to optimise future activity.
- Stakeholder management: Proven experience in cross‑functional collaboration and senior and peer stakeholder management, ensuring clear communication, and efficient execution.
- Leadership: Proven experience in leading a multi‑specialism team within the brand and communications environment.
Additional Information
This is a full time position on a 12 month contract based at our Regional Office in London.
Benefits
- 25 days holiday
- Discounts on everyday brands and leisure activities
- Retail Trust membership
- Pension scheme
- Discounted gym membership
- Cycle to work scheme
Inclusion & Diversity
At COS we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.
Brand Description
COS offers a wardrobe of ready‑to‑wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements. In this role you will have some flexibility to work remotely however due to the high level of cross‑department collaborations approx. 4 days per week office presence is required to foster strong collaborations and teamwork.
COS PR & Marketing Manager - Europe - 12 Month Contract employer: Cos
COS is an exceptional employer that prioritises a people-first working environment, fostering a culture of openness, curiosity, and empowerment. With a strong commitment to employee development, generous benefits including a 25% staff discount across H&M Group brands, and a focus on inclusion and diversity, COS offers a rewarding workplace where creativity and collaboration thrive in the vibrant setting of London.
StudySmarter Expert Advice🤫
We think this is how you could land COS PR & Marketing Manager - Europe - 12 Month Contract
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past PR and marketing campaigns. This is your chance to demonstrate your creativity and results-driven mindset. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their brand positioning and think about how your experience aligns with their goals. Be ready to discuss how you can contribute to their PR and marketing strategies in Europe.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets into the right hands!
We think you need these skills to ace COS PR & Marketing Manager - Europe - 12 Month Contract
Some tips for your application 🫡
Show Your Passion for PR & Marketing:When you’re writing your application, let your enthusiasm for PR and marketing shine through! We want to see how your experience aligns with our brand values and how you can contribute to our European strategy.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight relevant experiences that showcase your agency management skills and stakeholder collaboration. We love seeing how you’ve made an impact in previous roles!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate clarity and directness!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Cos
✨Know Your Brand Inside Out
Before the interview, dive deep into COS's brand values and recent campaigns. Understand their PR and marketing strategies, especially in Europe. This will help you align your answers with their objectives and show that you're genuinely interested in the role.
✨Showcase Your Agency Management Skills
Be ready to discuss your experience managing PR agencies. Prepare specific examples of successful campaigns you've led, focusing on how you tracked performance and optimised future activities. This will demonstrate your capability to handle the responsibilities of the role.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various stakeholders, come prepared with examples of how you've successfully collaborated across departments. Emphasise your communication skills and how you ensure efficient execution of projects, as this is crucial for the position.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and leadership style. Think of scenarios where you've had to lead a team or manage a crisis in PR or marketing. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.