At a Glance
- Tasks: Shape global performance media strategies and guide regional teams to boost sales and customer acquisition.
- Company: COS, a luxury brand known for quality and innovative fashion.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Full-time role in London with excellent career advancement opportunities.
- Why this job: Join a leading brand and make a real impact in the world of performance media.
- Qualifications: Experience in performance media, strong analytical skills, and ability to influence stakeholders.
The predicted salary is between 60000 - 80000 £ per year.
Company Description COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
LOCATION: London
FUNCTION: Marketing & Communications
TEAM: Marketing - Paid Media
MANAGER: Sonia Terry
ABOUT THE ROLE: As the Global Performance Media Manager at COS, you will play a pivotal role in shaping our global performance media strategy and guiding regional teams to deliver against it. You will bring deep expertise across performance channels and ensure all activity maximises incremental sales, new customer acquisition, and profitability targets. Working closely with analytics and regional paid media teams, you will provide strategic direction, frameworks, and tools to optimise budgets, campaigns, balance traffic and sales goals, and scale best practices globally. You uncover optimisation opportunities, share insights, and guide regional teams to improve performance and ROI. This role blends strategic leadership and stakeholder management with hands-on expertise to elevate COS' impact in the lower funnel.
Responsibilities:
- Shape performance media channel strategies, including paid search/shopping, social, display and affiliates - ensuring alignment with business objectives and growth targets.
- Stay at the forefront of the performance media landscape, evaluating emerging platform trends and product updates or releases to ensure COS remains a leader in paid advertising.
- Act as the central authority for global execution standards, maintaining channel best-practice and driving excellence across all areas of performance media.
- Review execution of lower and mid-funnel paid media activity, ensure alignment with the Global Paid Media Strategy across all performance marketing channels.
- Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
- Develop global best practices, playbooks and frameworks for performance media channels to support consistent and efficient execution across markets.
- Act as the first point of contact for regional paid media teams, resolving tactical queries related to performance media.
- Champion adoption of AI and automation to improve targeting and spend efficiency.
- Lead with a test-and-learn approach, encouraging experimentation to unlock new performance drivers, ensuring all experimentation is aligned to channel roadmaps.
- Partner with external vendors to enhance product feeds, drive efficiency and growth across feed-based ad formats.
- Drive prioritisation of martech enhancements, to improve the way COS activates across performance media channels.
- Translate insights into action, feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact.
Qualifications:
- Extensive years of experience working in performance media within a large premium brand or agency environment.
- Technical expertise - deep knowledge of performance media channels including paid search, social, programmatic, affiliates and product feeds.
- Data-driven decision making - strong analytical skills to interpret performance data and formulate insights, translating insights into clear actions.
- Budget optimisation & media efficiency - ability to maximise ROI and drive incremental impact with constrained budgets.
- Global mindset - experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence - ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Communication skills - clear, concise storytelling and ability to translate complex data into actionable recommendations.
- Commercial acumen - understanding of how paid media investment drives revenue, profitability, and customer growth.
- Collaboration - ability to work cross-functionally with analytics, CRM, brand, and e-commerce teams.
- Governance & best practice development - ability to create scalable frameworks and elevate execution standards globally.
- Experience in working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.
This is a full-time role based in London.
COS Performance Media Manager employer: Cos
COS is an exceptional employer that fosters a dynamic and innovative work culture in the heart of London, offering employees the opportunity to shape global performance media strategies for a luxury brand. With a strong emphasis on professional growth, collaboration, and the adoption of cutting-edge technologies, COS empowers its team members to excel in their roles while contributing to the brand's commitment to quality and craftsmanship. Employees benefit from a supportive environment that encourages experimentation and creativity, making it an ideal place for those seeking meaningful and rewarding careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land COS Performance Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance media successes. This will help you stand out during interviews and demonstrate your expertise in driving results.
✨Tip Number 3
Prepare for interviews by researching COS and its performance media strategies. Understand their brand values and how you can contribute to their goals. Tailor your answers to reflect their needs and show you're the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your genuine interest in joining the COS team and being part of their exciting journey.
We think you need these skills to ace COS Performance Media Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the COS Performance Media Manager role. Highlight your experience in performance media and how it aligns with COS's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills:Since this role is all about data-driven decision making, don’t forget to include specific examples of how you've used analytics to drive performance in previous roles. We love numbers, so show us how you’ve maximised ROI and improved campaign results!
Communicate Clearly:Your application should tell a story. Use clear and concise language to explain your experiences and achievements. Remember, we’re looking for someone who can translate complex data into actionable insights, so let that shine through in your writing!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the COS family!
How to prepare for a job interview at Cos
✨Know Your Performance Media Inside Out
Make sure you brush up on your knowledge of performance media channels like paid search, social, and programmatic. Be ready to discuss how you've successfully maximised ROI in previous roles and share specific examples of campaigns that drove incremental sales.
✨Showcase Your Analytical Skills
Prepare to demonstrate your data-driven decision-making abilities. Think of instances where you've interpreted performance data to uncover insights and translate them into actionable strategies. Being able to tell a compelling story with data will impress the interviewers.
✨Understand COS's Brand and Market Position
Familiarise yourself with COS's brand ethos and how it positions itself in the luxury market. Be prepared to discuss how your experience aligns with their focus on craftsmanship and innovation, and how you can contribute to their global performance media strategy.
✨Be Ready for Stakeholder Management Scenarios
Since this role involves guiding regional teams and influencing stakeholders, think of examples where you've successfully managed relationships without direct ownership. Prepare to discuss how you’ve navigated challenges and aligned teams towards common goals.
