At a Glance
- Tasks: Manage global brand media strategy and execute impactful campaigns across various channels.
- Company: Join COS, a luxury brand known for quality and innovative fashion.
- Benefits: Enjoy 25% staff discount, health checks, and a supportive work environment.
- Other info: Dynamic role with excellent career development opportunities in London.
- Why this job: Be at the forefront of brand media and make a real impact in a global setting.
- Qualifications: Experience in paid media and strong analytical skills are essential.
The predicted salary is between 58500 - 71500 £ per year.
Company Description
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Job Description
As the Global Brand Media Manager at COS, you will play a pivotal role in managing the execution of our global brand media strategy, with a clear focus on increasing brand awareness and effectively landing our brand point of view. Based within the global Marketing team, you will be responsible for supporting the Global Head of Media Strategy and Planning in overseeing the implementation of brand media across all regions, ensuring consistency, impact, and alignment with COS's overarching brand point of view. This role supports key brand channels including Paid Social, OOH, Display, Online Video, Publisher Partnerships and CTV, collaborating closely with regional teams and agency partners to deliver aligned and impactful campaigns.
What you will do:
- Support to deliver brand media channel strategies, including paid social, display, OOH, Publisher Partnerships and CTV - ensuring alignment with business objectives and paid media KPI's.
- Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
- Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
- Support with the Global Paid Media Measurement Framework assessing COS' paid media effectiveness by driving lift studies, experiments, campaign reports and quarterly business reports and share learnings and recommendations across markets to drive actions and scale impact.
- Partner with global marketing, regional paid media, and agency teams to drive optimal budget allocation utilising scenario planning to maximise ROI across diverse market landscapes.
- Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
- Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
- Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
- Stay at the forefront of the paid media landscape, evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising.
- Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
- Monitor and enforce global brand safety guidelines, ensuring 100% quality environment delivery across all paid touchpoints.
Qualifications
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.
What you need to succeed:
- Extensive years of experience working in paid media within a large premium brand or agency environment.
- Upper-funnel technical expertise - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, Publisher Partnerships and CTV.
- Proficiency in paid media measurement - including a strong understanding of brand health metrics, lift studies and incrementality testing.
- Data-driven decision making - strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.
- Budget optimisation & media efficiency - ability to maximise ROI and drive impact with constrained budgets.
- Global mindset - experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence - ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Strategic storytelling - clear, concise storytelling and the ability to translate complex data into actionable recommendations.
- Commercial acumen - understanding of how paid media investment drives brand demand, revenue, profitability, and brand growth.
- Cross-functional collaboration - ability to collaborate cross-functionally with analytics, performance media, content and design teams.
- Governance & best practice development - ability to create scalable frameworks and elevate execution standards globally.
- Project management - capable of working across multiple paid media projects and campaign roll-outs with multiple stakeholders.
- Experience working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.
Additional Information
This is a Full time permanent contract based at our Head Office in London.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP.
In addition to this London based colleagues also receive:
- 25 days holiday
- Annual health checks
- 25% staff discount
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
We are looking forward to hearing from you!
COS Global Brand Media Manager employer: Cos
COS is an excellent employer that fosters a vibrant and creative work culture, encouraging innovation and collaboration among its design team. Located in the heart of London, employees benefit from a dynamic environment with opportunities for professional growth, competitive perks such as generous holiday allowances and employee discounts, making it a rewarding place to advance your career in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land COS Global Brand Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace COS Global Brand Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cos:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
