At a Glance
- Tasks: Lead global brand media strategy and oversee impactful campaigns across various channels.
- Company: Join COS, a premium brand known for its innovative marketing approach.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Full-time role in London, with flexible office presence.
- Why this job: Shape the future of brand media and make a real impact on a global scale.
- Qualifications: Experience in paid media with strong analytical and storytelling skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: London
Function: Marketing & Communications
Team: Marketing
Manager: Sonia Terry
KPIs: Profit, Leadership Contribution, Engagement
About the Role
As the Global Brand Media Manager at COS, you will play a pivotal role in shaping and overseeing the execution of our global brand media strategy, with a clear focus on increasing brand awareness and effectively landing our brand point of view. Based within the Marketing & Communications team and reporting to the Head of Media & Strategy, you will be responsible for overseeing the implementation of brand media across all regions, ensuring consistency, impact, and alignment with COS's overarching brand point of view. This role oversees key brand channels including Paid Social, OOH, Display, Online Video and CTV, collaborating closely with regional teams and agency partners to deliver aligned and impactful campaigns.
Responsibilities
- Shape brand media channel strategies, including paid social, display, CTV and OOH - ensuring alignment with business objectives and paid media KPIs.
- Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
- Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
- Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
- Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
- Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
- Stay at the forefront of the paid media landscape, evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising.
- Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
- Monitor and enforce global brand safety guidelines, ensuring 100% quality environment delivery across all paid touchpoints.
- Translate insights into action, feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact.
Qualifications
- Extensive experience working in paid media within a large premium brand or agency environment.
- Upper-funnel technical expertise - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, and CTV.
- Data-driven decision making - strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.
- Budget optimisation & media efficiency - ability to maximise ROI and drive impact with constrained budgets.
- Global mindset - experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence - ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Strategic storytelling - clear, concise storytelling and the ability to translate complex data into actionable recommendations.
- Commercial acumen - understanding of how paid media investment drives brand demand, revenue, profitability, and brand growth.
- Cross-functional collaboration - ability to collaborate cross-functionally with analytics, performance media, content and design teams.
- Governance & best practice development - ability to create scalable frameworks and elevate execution standards globally.
- Project management - capable of working across multiple paid media projects and campaign roll-outs with multiple stakeholders.
- Experience working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.
Additional Information
This is a full-time role based in London. The position requires a presence in the office 3 days a week. To apply for this role, please submit your application, including a copy of your CV, no later than 8th May 2026. We encourage you to apply as soon as possible; interviews will take place week from April 27th – 15th May 2026 held in person.
COS Brand Media Manager employer: Cos
At COS, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our London-based team enjoys a range of benefits, including opportunities for professional growth and development, while working in a vibrant city known for its innovation and diversity. Join us to be part of a forward-thinking brand that values your contributions and empowers you to make a meaningful impact in the world of marketing and communications.
StudySmarter Expert Advice🤫
We think this is how you could land COS Brand Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at COS or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid media. This is your chance to demonstrate how you can shape brand strategies and drive results.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in paid media and brand strategy. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the COS team and ready to make an impact.
We think you need these skills to ace COS Brand Media Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the COS Brand Media Manager role. Highlight your experience in paid media and any relevant campaigns you've worked on. We want to see how your skills align with our brand's vision!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand media and how you can contribute to COS. Be sure to mention specific strategies or successes that relate to the job description.
Showcase Your Analytical Skills:Since data-driven decision making is key for this role, don’t forget to include examples of how you've used analytics to drive campaign success. We love seeing how you translate insights into actionable strategies!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all the necessary documents in one go. Don’t miss out on this opportunity!
How to prepare for a job interview at Cos
✨Know Your Brand Inside Out
Before the interview, dive deep into COS's brand values, mission, and recent campaigns. Understanding their brand point of view will help you articulate how your experience aligns with their goals, especially in shaping brand media strategies.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've interpreted brand health metrics or optimised budgets to maximise ROI. This will demonstrate your analytical prowess and ability to translate insights into actionable strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to brand media execution. Think about scenarios where you've had to align regional teams with global strategies or resolve tactical queries. Practising these responses will help you feel more confident during the interview.
✨Highlight Your Collaborative Spirit
Since this role involves working closely with various teams and stakeholders, be ready to share examples of successful cross-functional collaborations. Discuss how you've influenced others without direct ownership and how you’ve guided teams to achieve common goals.
