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- Tasks: Lead marketing for our residential portfolio, driving campaigns and generating leads.
- Company: Join MCR Property Group, a dynamic real estate investment company with a collaborative culture.
- Benefits: Enjoy competitive salary, career growth, and the chance to shape marketing strategies.
- Why this job: Be part of a digital transformation and make a real impact in residential marketing.
- Qualifications: Experience in residential marketing and strong campaign management skills required.
- Other info: Work in a vibrant team during an exciting phase of change and opportunity.
The predicted salary is between 36000 - 60000 £ per year.
MCR Property Group is a national real estate investment and development company with offices in Manchester, London, Birmingham and Glasgow. Our portfolio spans residential, commercial, industrial and student living sectors, with high profile schemes delivered across the UK.
All brand, digital marketing and campaign activity is delivered in house from our Manchester headquarters by a multidisciplinary marketing team covering strategy, creative, digital, social and design. The business is currently entering a significant digital transformation phase, with a new technology stack and residential website launching soon.
We are looking for an experienced Marketing Manager (Residential Portfolio) to lead marketing activity across our Build to Rent and PRS residential portfolio, with a clear focus on lead generation, demand creation and occupancy performance. This role is suited to someone with strong residential marketing experience who is comfortable owning campaigns end to end, from strategy and planning through to delivery, reporting and optimisation.
You will play a key role in shaping how residential marketing operates as we roll out a new website and evolve our wider marketing technology stack, including HubSpot. Alongside core responsibility for Build to Rent and PRS, the role will also involve light crossover support into our HMO and student portfolios, ensuring alignment across residential brands, campaigns and customer journeys.
You will work closely with internal stakeholders, the in house design and digital team, and external partners to deliver consistent, high quality marketing that drives enquiries, viewings and long term brand value.
Key Responsibilities- Own and manage marketing activity across the Build to Rent and PRS residential portfolio, with clear accountability for lead generation and campaign performance.
- Plan and deliver residential lettings campaigns across digital, portal, website and on site channels.
- Use HubSpot to support lead management, reporting, campaign tracking and customer journeys across residential assets.
- Play an active role in the rollout of the new residential website and wider digital transformation programme.
- Lead future branding and positioning projects across the residential portfolio as schemes evolve and mature.
- Scope, brief and schedule creative work across designers, copywriters, developers and external suppliers.
- Oversee the production of residential marketing materials including brochures, listings, websites, photography, video and signage.
- Coordinate residential launches and leasing campaigns to support occupancy and revenue targets.
- Act as the central point of contact for residential marketing activity, ensuring clarity, consistency and alignment with business objectives.
- Manage relationships with external agencies and suppliers including photographers, videographers and digital partners.
- Monitor performance across residential assets, providing insight, reporting and recommendations for improvement.
- Provide light crossover support to HMO and student marketing activity, ensuring consistency of approach and shared best practice.
- Proven experience in residential property or lettings marketing, ideally within a developer, operator or property focused agency.
- Strong experience managing Build to Rent and or PRS marketing campaigns.
- Working knowledge of HubSpot or similar CRM platforms within a lead generation environment.
- Experience delivering digital led marketing campaigns and working with websites and portals.
- Strong organisational skills, able to manage multiple schemes and priorities simultaneously.
- Confident communicator, comfortable working with internal teams, senior stakeholders and external partners.
- Experience supporting or working alongside student or HMO portfolios.
- Involvement in website launches or wider marketing technology transformation projects.
You will be joining a well established, in house marketing team at a point of real change and opportunity. This role offers ownership, visibility and influence across a growing residential portfolio, with the chance to shape how our homes are marketed as we invest in new platforms, stronger branding and more sophisticated lead generation.
Marketing Manager in West Kilbride employer: Cortez Visual Communications, Inc.
Contact Detail:
Cortez Visual Communications, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in West Kilbride
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to residential properties. Use case studies to demonstrate how you’ve driven lead generation and occupancy performance. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching MCR Property Group and its current projects. Understand their digital transformation phase and think about how your experience with HubSpot and campaign management can contribute to their goals. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role. Let’s make sure they remember you!
We think you need these skills to ace Marketing Manager in West Kilbride
Some tips for your application 🫡
Show Your Passion for Residential Marketing: When you're writing your application, let your enthusiasm for residential marketing shine through. Share specific examples of campaigns you've managed and how they drove results. We want to see that you’re not just experienced, but genuinely excited about the role!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in Build to Rent and PRS marketing. Use keywords from the job description to show us you understand what we're looking for. This will help your application stand out from the crowd!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Focus on your achievements and how they relate to the responsibilities outlined in the job description. This will make it easier for us to see your fit for the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team at MCR Property Group!
How to prepare for a job interview at Cortez Visual Communications, Inc.
✨Know Your Stuff
Make sure you brush up on MCR Property Group's portfolio and recent projects, especially in the residential sector. Familiarise yourself with their digital transformation plans and how your experience aligns with their goals.
✨Showcase Your Campaign Success
Prepare to discuss specific marketing campaigns you've managed, particularly in Build to Rent or PRS. Highlight your role in lead generation and how you measured success, as this will demonstrate your ability to drive results.
✨Get Comfortable with HubSpot
Since HubSpot is a key tool for this role, be ready to talk about your experience with it or similar CRM platforms. Share examples of how you've used these tools for lead management and campaign tracking.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's upcoming projects and how they envision the marketing strategy evolving. This shows your genuine interest in the role and helps you understand their expectations better.
