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For Companies At a Glance
- Tasks: Lead marketing campaigns and manage social media for student accommodation.
- Company: Join a dynamic team focused on creating vibrant student communities.
- Benefits: Enjoy a competitive salary and support from a creative marketing team.
- Why this job: Shape brand strategy in a fun, fast-paced environment that values your ideas.
- Qualifications: 2-3+ years in marketing, strong social media skills, and a passion for student culture.
- Other info: Ideal for self-starters who thrive on ownership and creativity.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a commercially minded and creatively driven Marketing & Social Media Manager to lead marketing activity across our growing portfolio of purpose-built student accommodation. You'll take ownership of brand, lead generation, social growth and on-site marketing execution to support leasing targets and create a sense of community in every building. This is a hands-on role ideal for someone who understands the student mindset, thrives on fast-paced campaigns and knows how to turn likes, clicks and engagement into real-world conversions.
Key Responsibilities
- Marketing Strategy & Execution
- Plan and deliver integrated marketing campaigns across digital, social, email, paid media and print
- Develop and manage annual marketing calendars for each development in line with lettings cycles
- Work closely with the lettings and on-site teams to drive enquiries, bookings and occupancy
- Social Media & Content
- Own all social media channels for the student brand, with a focus on TikTok and Instagram
- Produce engaging content that showcases student life, events, facilities and local culture
- Manage content calendars, briefing creators and overseeing community management
- Brand & Creative
- Evolve and protect the visual identity and tone of voice across all touchpoints
- Brief and manage external designers, photographers and videographers
- Produce collateral including brochures, flyers, posters and email templates
- Performance & Reporting
- Monitor performance using HubSpot, GA4 and native platform analytics
- Report weekly on leads, engagement, traffic and ROI
- Optimise campaigns and channels based on data and feedback
- Community Marketing
- Support on-site teams with resident events, giveaways and referral incentives
- Develop relationships with student influencers, societies and partners
- Activate pop-up marketing near university campuses during peak periods
What We're Looking For
- 2-3+ years in a marketing role, ideally within PBSA, residential or lifestyle sectors
- Knowledge of student marketing channels and lead generation platforms, including SpareRoom, Rightmove and Zoopla
- Comfortable briefing and managing freelancers and creatives
- Strong social media and digital marketing experience, with proven results
- Confident copywriter and visual storyteller
- Commercially minded with strong understanding of lead generation and conversion
- HubSpot and Canva experience preferred
- A self-starter who thrives on ownership and pace
What You'll Get
- Competitive salary
- Support from a wider marketing team and in-house design studio
- The opportunity to shape the brand and marketing strategy from the ground up
- A fun, entrepreneurial environment where your ideas matter
Marketing & Social Media Executive employer: Cortez Visual Communications, Inc.
Contact Detail:
Cortez Visual Communications, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Social Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in student marketing, especially on platforms like TikTok and Instagram. Understanding what resonates with students can help you demonstrate your knowledge during interviews.
✨Tip Number 2
Engage with current student influencers and communities online. Building relationships with them can provide insights into effective marketing strategies and show your proactive approach to community engagement.
✨Tip Number 3
Prepare to discuss specific campaigns you've executed in the past, particularly those that involved lead generation and social media growth. Highlighting measurable results will showcase your ability to drive conversions.
✨Tip Number 4
Get comfortable with analytics tools like HubSpot and GA4. Being able to analyse data and optimise campaigns based on performance metrics will be crucial in this role, so showing familiarity can set you apart.
We think you need these skills to ace Marketing & Social Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within the student accommodation or lifestyle sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the student mindset and your passion for marketing. Mention specific campaigns you've executed and how they relate to the responsibilities outlined in the job description.
Showcase Your Social Media Skills: Include examples of your work on social media platforms, particularly TikTok and Instagram. Highlight any successful campaigns or content you've created that drove engagement and conversions.
Demonstrate Analytical Skills: Mention your experience with analytics tools like HubSpot and GA4. Provide examples of how you've used data to optimise marketing campaigns and improve performance in previous roles.
How to prepare for a job interview at Cortez Visual Communications, Inc.
✨Showcase Your Creativity
As a Marketing & Social Media Executive, creativity is key. Prepare examples of past campaigns you've led or contributed to, especially those that demonstrate your ability to engage with a student audience. Be ready to discuss how you can bring fresh ideas to the table.
✨Know Your Platforms
Familiarise yourself with the latest trends on TikTok and Instagram, as these are crucial for this role. Be prepared to discuss how you would leverage these platforms to enhance brand visibility and engagement among students.
✨Demonstrate Data-Driven Decision Making
Understanding analytics is vital. Be ready to talk about how you've used tools like HubSpot or Google Analytics in previous roles to optimise marketing strategies. Highlight specific metrics you've improved and how you achieved those results.
✨Emphasise Community Engagement
This role involves creating a sense of community. Think of examples where you've successfully engaged with a community or audience, whether through events, social media interactions, or partnerships. Show how you can foster relationships with student influencers and societies.
