You will be the in-house voice and visual storyteller across three accounts, planning, producing, and posting content that reflects the standard of our clinic and the credibility of the MD. This is a hands‑on production role — filming, editing, captioning, scripting, scheduling — not just strategy.
Key Responsibilities
- Oversee social media for three businesses/accounts, ensuring each has a distinct tone, content pillar structure, and consistent posting cadence.
- Produce and publish Instagram content across posts, Reels, Stories, and grid carousels for all three accounts.
- Produce YouTube content for one account, spanning long‑form videos and YouTube Shorts — from concept, scripting, and planning to filming, editing, thumbnails, and upload.
- Write scripts for all YouTube content, from long‑form educational and treatment‑led videos to punchy Shorts, ensuring clinical accuracy, clarity, and a strong on‑camera narrative.
- Produce TikTok content aligned to trends, sounds, and platform‑native formats.
- Stay on top of the latest social media trends — platform updates, audio trends, format shifts, and emerging content styles — and translate them into relevant, timely content across all three accounts.
- Attend brand events to shoot content on the ground — capturing behind‑the‑scenes, partnerships, and live moments.
- Work closely with the Medical Director and the clinic team to translate treatments, products and clinic life into engaging, accurate, on‑brand content.
- Manage content calendars, scheduling tools, asset libraries and community engagement (DMs, comments, tags) where appropriate.
- Track and report on performance, refining content based on what works.
About You
- Genuine interest in social media - you live and breathe the platforms, follow the trends, and understand what makes content land on each.
- A real interest in skincare and skin — you are curious about treatments, ingredients, and clinical aesthetics, and want to learn more.
- Trend‑led mindset — you actively track what's working across Instagram, TikTok, and YouTube, spot trends early, and know how to apply them without forcing them.
- Super organised — juggling three accounts requires sharp planning, strong calendars and zero dropped balls.
- A strong writer — confident scripting long‑form YouTube videos and Shorts, as well as crafting captions that match each brand's voice.
- A team player — happy to collaborate in a shared working space, muck in and support the wider team.
- Comfortable on the move — willing to attend brand events, shoot on location and capture content outside the clinic.
- Confident filming and editing short‑form and long‑form video (CapCut, Premiere, Final Cut or equivalent).
- Understanding campaign (???) maybe mis
