At a Glance
- Tasks: Lead PPC and Paid Media strategy, manage email marketing, and optimize ads.
- Company: Join a top skincare brand recognized by ELLE, Vogue, and more!
- Benefits: Enjoy flexible work with 1-2 days WFH and a competitive salary.
- Why this job: Be part of an innovative team shaping the beauty industry with exciting campaigns.
- Qualifications: 4+ years in digital marketing, preferably in beauty or fashion; TikTok experience is a plus!
- Other info: Permanent position with a 3-month probation period.
The predicted salary is between 40000 - 55000 £ per year.
Cortez is partnering with one of TikTok's biggest names to hit the skincare market, renowned for their positioning in the industry for years they are dominating the sector with their innovative products and sleek branding.
Featured and recognised for their products by the likes of ELLE, Vogue, Grazia, BBC, ITV, Metro and many more this is Manchester next biggest brand we all know and love.
What you will be doing day to day:
- Leading the end to end strategy across PPC and Paid Media.
- Working closely with the wider social team for paid media content.
- Ownership of the email marketing channel using mail chimp and canva.
- Producing and managing ads across both Meta and Google.
- Feeding back analytics and data to optimise paid media content and produce high performing ads.
- Analysing market trends and top performing ads to boost performance.
- Supporting with the management and maintenance across the Amazon marketplace .
- A/B testing across social campaigns.
- Staying up to date with organic and paid social trends then funnelling them into new strategies.
- Using google Adwords to boost and optimise all ad campaigns.
Qualifications
- 4+ years experience in digital marketing and paid media
- Experience in a ecom brand, preferably in beauty or fashion.
- Strong communication and written skills with adaptability to speak to a target audience.
- Experience with TikTok is a bonus!
Contract Period: Permanent
Salary: £40 – 55k DOE
Probationary Period: 3 Months
Reporting into: CEO
Office Location: Manchester Central with 1 or 2 days WFH
Paid Media Manager - Beauty employer: Cortez Agency
Contact Detail:
Cortez Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager - Beauty
✨Tip Number 1
Familiarize yourself with the latest trends in paid media, especially within the beauty industry. Follow key influencers and brands on platforms like TikTok and Instagram to understand what types of content resonate with audiences.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimized ads based on performance data and market trends during the interview.
✨Tip Number 3
Network with professionals in the beauty and digital marketing sectors. Attend industry events or webinars to connect with others who may have insights or connections that could help you land this role.
✨Tip Number 4
Demonstrate your creativity by preparing a mock ad campaign for a beauty product. This will not only show your understanding of the market but also your ability to think outside the box and innovate in your approach.
We think you need these skills to ace Paid Media Manager - Beauty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and paid media, especially within the beauty or fashion sectors. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the role. Mention your familiarity with platforms like TikTok and your experience with PPC and email marketing.
Showcase Analytical Skills: Emphasize your ability to analyze market trends and performance data. Provide examples of how you've used analytics to optimize campaigns and improve ad performance in previous roles.
Highlight Communication Skills: Since strong communication is key for this role, include examples of how you've effectively communicated strategies and results to different stakeholders in your past positions.
How to prepare for a job interview at Cortez Agency
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your 4+ years of experience in digital marketing and paid media. Be prepared to discuss specific campaigns you've managed, especially in the beauty or fashion sectors, as this will demonstrate your relevant expertise.
✨Demonstrate Your Analytical Skills
Since the role involves feeding back analytics and optimizing paid media content, come prepared with examples of how you've used data to improve campaign performance. Discuss any A/B testing you've conducted and the results you achieved.
✨Familiarize Yourself with Current Trends
Stay updated on the latest trends in organic and paid social media, particularly on platforms like TikTok. Be ready to share your thoughts on how these trends can be funneled into new strategies for the company.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your ideas clearly and concisely, and be adaptable in your communication style to connect with different target audiences.