At a Glance
- Tasks: Lead email campaigns and optimise customer engagement throughout their journey.
- Company: Join a growing company with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days leave, gym access, and discounts on products.
- Other info: Dynamic environment with opportunities for international career growth.
- Why this job: Make a real impact in a hands-on role that drives revenue and engagement.
- Qualifications: 4-5 years in email or CRM marketing with strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
We are looking for a Marketing Manager - Email & CRM to take ownership of our email channel and help shape how we engage customers across the full lifecycle. This is a hands-on role suited to someone with around 4-5 years’ experience who enjoys both execution and optimisation. You’ll be responsible for planning and delivering campaigns, building automated journeys, and using data to continually improve performance. Working in HubSpot, you’ll collaborate closely with marketing, content, design and sales teams to ensure email activity supports both brand engagement and commercial growth. We’re looking for someone who is commercially minded, detail-focused and confident managing email as a key revenue-driving channel, while contributing to broader marketing campaigns.
Key Responsibilities- Email Campaign Delivery & Optimisation
- Plan, build and execute email campaigns end-to-end, from briefing through to launch and performance analysis.
- Translate wider marketing activity (campaigns, launches, content) into effective, customer-focused email communications.
- Ensure all email activity supports both engagement and revenue objectives.
- Work closely with internal teams to ensure email amplifies activity across paid, organic and web channels.
- CRM Segmentation & Lifecycle Marketing
- Manage audience segmentation to deliver targeted, personalised campaigns.
- Build and optimise automated workflows and lifecycle journeys (e.g. onboarding, re-engagement, post-purchase).
- Continuously review journeys to improve relevance, reduce fatigue and increase conversion.
- Performance & Insight
- Monitor and report on campaign performance, including engagement, conversion and revenue.
- Use A/B testing and data insights to drive continuous improvement.
- Identify opportunities to optimise the customer journey and increase customer lifetime value.
- 4–5 years’ experience in email or CRM marketing.
- Hands-on experience planning and delivering email campaigns.
- Strong experience with segmentation, automation and lifecycle journeys.
- Experience using HubSpot (or similar CRM platforms).
- Confident analysing data and translating insights into action.
- Comfortable working cross-functionally in a fast-paced environment.
- Experience in e-commerce or lead-generation environments.
- Familiarity with customer journey mapping and lifecycle strategy.
- Free on-site parking.
- On-site Gym.
- Family & Friends discount on Corston Products.
- 25 days annual leave + 8 Bank Holidays.
- 4% Employer Contribution to Pension, 5% of salary by the employee.
- 4 x Salary Life Cover.
- Opportunity to work in a high-end environment and for a company that is continually growing Internationally, which offers many more career opportunities.
Marketing Manager - Email & CRM employer: Corston Architectural Detail
As a Marketing Manager - Email & CRM at our company, you will thrive in a dynamic and supportive work culture that prioritises employee growth and collaboration. With benefits such as free on-site parking, an on-site gym, and generous annual leave, you will enjoy a healthy work-life balance while contributing to innovative marketing strategies in a high-end environment. Join us to be part of a continually growing international company that values your expertise and offers numerous career advancement opportunities.
Contact Details:
Corston Architectural Detail Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Email & CRM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email campaigns and CRM strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with email marketing and data analysis. Confidence is key, so know your stuff!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Manager - Email & CRM
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in email and CRM marketing. We want to see how your skills align with our needs, so don’t be shy about showcasing your relevant achievements!
Showcase Your Data Skills:Since we’re all about optimising performance, include examples of how you've used data insights to improve campaigns. Whether it’s A/B testing or segmentation strategies, let us know how you’ve made a difference!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Corston Architectural Detail
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around campaign delivery and optimisation. Be ready to discuss specific campaigns you've managed, the strategies you used, and how you measured success. This will show that you’re not just familiar with the theory but have practical experience too.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, be prepared to talk about how you've used data to drive decisions in past roles. Bring examples of A/B tests you've conducted and how those insights led to improved performance. This will demonstrate your analytical mindset and ability to translate data into actionable strategies.
✨Collaboration is Key
This position requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share examples of how you’ve worked with content, design, and sales teams to create cohesive campaigns. This will show that you can effectively communicate and work towards common goals.
✨Be Ready to Discuss Automation and Segmentation
Prepare to dive into your experience with CRM segmentation and automated workflows. Talk about specific journeys you've built and how they improved customer engagement. This will illustrate your hands-on experience and understanding of lifecycle marketing, which is crucial for this role.
