At a Glance
- Tasks: Manage and optimise our marketing database to drive revenue and customer engagement.
- Company: Join a dynamic team at Corston, a leader in premium retail.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and compliance.
- Why this job: Make a real impact by transforming data into valuable marketing insights.
- Qualifications: Experience in database management and email marketing is essential.
The predicted salary is between 45000 - 55000 £ per year.
Overview
The Database Manager owns Corston's customer and prospect data as a marketing asset and turns it into revenue. You are responsible for the CRM, segmentation, email and lifecycle marketing, and the health and compliance of the database across both consumer and trade audiences. You report into the Marketing Director.
Responsibilities
- Own the marketing database and CRM as the central tool for communicating with customer and prospect data across B2C and trade audiences.
- Develop and maintain a segmentation strategy reflecting audience behavior by lifecycle stage, value, channel, product affinity, and trade vs. consumer.
- Plan, build, and optimise email and lifecycle programmes: welcome and onboarding, nurture, browse/cart abandonment, post-purchase, replenishment/cross‑sell, win‑back, and trade‑specific journeys.
- Design and run marketing automation flows that move customers and trade prospects through the funnel, including lead nurturing for specification and showroom/sample requests.
- Own data hygiene and database growth: build a team to build data, fix deduplication, enrich data, ensure accurate suppression, maintain list health, and maintain excellent deliverability.
- Execute a data capture strategy across web, showroom, and events for remarketing and beyond.
- Lead retention and CRM strategy to grow repeat purchase, customer lifetime value, and reactivation.
- Ensure full compliance with UK GDPR/PECR, consent capture, preference management, data retention, and auditable processes.
- Report on CRM KPIs (open, click, conversion, retention, LTV, churn, list growth) and continuously test subject lines, content, timing, and segmentation.
- Partner closely with the Website Manager, content/brand teams, and the Marketing Analyst to align data, creative, and measurement.
- Work with the CRM Owner to ensure that HubSpot functions as per the company’s requirements.
Success
- A clean, well‑segmented, compliant database that grows in size and quality.
- Email and lifecycle programmes that deliver measurable incremental revenue and improved retention.
- Trade and consumer audiences each receiving relevant, well‑timed, on‑brand communications.
Qualifications
- Experience delivering database build and email marketing for an e-commerce brand.
- Strong CRM/database marketing experience, including hands‑on use of an ESP/marketing automation platform (e.g. HubSpot, Klaviyo, Salesforce/Marketing Cloud, Dotdigital, or similar).
- Demonstrable track record building segmentation and lifecycle/automation programmes that drive revenue and retention.
- Comfortable working with data, building queries/segments, interpreting performance, and structuring tests.
- Working knowledge of data policy programmes globally, including GDPR/PECR and email best practice (deliverability, consent, preference management).
- Strong copy and brief‑writing instincts, with an eye for premium tone and presentation.
- Organised, analytical, and commercially driven.
Desirable
- Experience marketing to both consumers and trade/B2B audiences.
- Experience in a premium retail, interiors, or considered‑purchase environment.
Database Manager in London employer: Corston Architectural Detail
At Corston, we pride ourselves on being an exceptional employer that values innovation and collaboration. Our vibrant work culture fosters creativity and growth, providing employees with ample opportunities for professional development while working in a dynamic environment. Located in a thriving area, we offer competitive benefits and a commitment to maintaining a compliant and healthy database, ensuring that our team can focus on delivering impactful marketing strategies that drive revenue and enhance customer relationships.
Contact Details:
Corston Architectural Detail Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Database Manager in London
✨Tap into Local Tech Meetups
Get yourself to local tech meetups or database management conferences. It's a really great way to meet industry professionals and potentially uncover unadvertised full-time roles. When chatting with people, mention your skills and interests in database management; you never know who might be looking for someone just like you!
✨Contribute to Open Source Projects
Diving into open-source projects can not only sharpen your database skills but also get you noticed by employers. Many companies look for candidates who actively contribute to projects – it shows initiative and a real passion for the field. Plus, it's a perfect excuse to connect with other developers and expand your professional network.
✨Utilise Professional Bodies
Sign up for professional bodies related to database management, like the British Computer Society. They often host events and networking opportunities that can lead directly to job openings in the full-time market. Plus, it adds a nice touch to your professional profile!
✨Showcase Your Skills in a Public Portfolio
As you’re on the hunt for that full-time role, make sure to have a public portfolio that displays your best database projects. This can easily set you apart from the competition. And when you apply for roles, definitely mention it – it shows employers you mean business and are proud of your work!
We think you need these skills to ace Database Manager in London
Some tips for your application 🫡
Show off your database skills:When applying for a full-time role in database management, it’s super important to highlight your skills with specific database technologies like SQL, NoSQL, or any relevant data visualisation tools. We want to see how you've used these tools in real projects, so don't shy away from detailing your hands-on experience!
Tailor your CV for data:Make sure your CV is structured clearly, focusing on your previous experience in database management. Use specific metrics to demonstrate your impact, like how you improved data retrieval times or reduced errors. This isn't just about what you've done; it’s about what you’ve achieved with your skills!
Craft a compelling cover letter:In your cover letter, share what excites you about database management and how you can contribute to Corston Architectural Detail. Mention any relevant projects where you tackled challenges or implemented new solutions. Let us know why you want to join our team and how your passion aligns with our goals.
Document your projects:If you've worked on interesting database projects—maybe during your studies or in previous roles—be sure to include those in your application. If you can, link to a portfolio or GitHub repo where we can see examples of your work. Having a tangible showcase of your skills will really make your application stand out!
How to prepare for a job interview at Corston Architectural Detail
✨Brush Up on Database Tools
Make sure you're well-versed with popular database management systems like MySQL, PostgreSQL, or MongoDB. Incorporating real-world examples of how you've used these tools in past projects will show that you can put theory into practice, which is something Corston Architectural Detail will definitely appreciate.
✨Know Your SQL Inside Out
Get ready for some technical questions focused on SQL queries and database design. We should anticipate coding challenges where you might need to optimise queries or design a database schema on the spot. Practising these problems will build our confidence to impress in the interview.
✨Demonstrate Problem-Solving Skills
Besides just technical know-how, be prepared to answer scenario-based questions that test your critical thinking and problem-solving abilities. Think about how you would approach data integrity issues or handle performance bottlenecks — Corston Architectural Detail will want to see your analytical side!
✨Show Your Collaboration Spirit
Since this is a full-time role, it's crucial to highlight how you've collaborated with cross-functional teams or contributed to team projects in the past. Emphasising our interpersonal skills will demonstrate that you’re not just a tech wizard, but also a team player who fits well with Corston Architectural Detail's culture.
