Channel Marketing Manager

Position Summary, Responsibilities and Expectations:

• P&L Management: Monitor and report on performance to key financial goals.
• Channel Strategy Development: Develop and execute channel marketing strategies that align with business goals and drive growth across indirect sales channels.
• Performance Tracking: Monitor and report on Channel Partner performance
• Partner Relationships: Build and maintain strong relationships with key partners ensuring alignment with our product positioning and go-to-market strategies.
• Program Management: Oversee channel marketing programs, including partner onboarding,
• Budget Management: Manage the marketing budget for channel activities, ensuring effective use of funds and alignment with overall business objectives.
• Cross-functional Collaboration: Work closely with the sales, product marketing, and business development teams to ensure alignment and execution of channel strategies.
• Market Insights: Stay informed on industry trends, competitive landscape, utilizing data to provide recommendations and analysis to further drive growth.

Essential Skills and Experience:

• Education: Bachelor’s degree or equivalent professional experience
• Experience 2+ years of channel / business marketing or price analyst experience ideally in gaming peripherals, PC components or tech industry.
• Knowledge: In-depth understanding of indirect sales channels and the partner ecosystem, with experience working with distributors, resellers, and system integrators

Skills

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities to manage relationships with external partners and internal teams.
• Proficiency within Excel, Power BI.
• Strong analytical skills and the ability to interpret data to “join the dots” and drive decision-making.
• Experience with digital marketing, content marketing, retail marketing

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