Digital Marketing Manager - B2B Paid Media

Corpay is currently looking to hire a new Digital Marketing Manager - B2B Paid Media within the Marketing Division. This position falls under our International Vehicle Payments line of business based in London, Victoria, or Swindon.

You will be joining as an experienced technical Digital Marketing Manager - B2B Paid Media, who will curate, manage and execute paid media strategies supporting digital lead generation. You will be part of the Marketing Centre of Excellence and specifically within the Digital Performance team, working within an agency style environment who manage Digital Acquisition across the UK, Europe and Australasia.

You will be highly commercial, and data driven in your approach to managing paid media performance. You will have access to agency partners and work closely with major suppliers to ensure output is best in class and industry leading. You will be supported by, and report directly to, the Senior Paid Media Manager and regularly collaborate with the wider marketing COE, leadership team and international vehicle payments teams.

As a Digital Marketing Manager - B2B Paid Media, you will be expected to work in a hybrid office environment. Corpay will set you up for success by providing:

• Assigned workspace in our designated London, Victoria or Swindon office locations
• Formal, hands-on training
• Support and collaboration from a dedicated results focussed Marketing COE team

Role Responsibilities:

• Setting up and deploy paid media campaigns across a range of channels, including, but not limited to Google Ads, Microsoft Ads, META, Linked In and Programmatic Display.
• Contributing to the development of the paid media strategy across multiple markets, bringing new ideas, technology and targeting tactics into our existing paid media channels.
• Deploying the technical optimisation plan in multiple channels across many countries. Working with the Senior Paid Media Manager and a team of Paid Media Managers to allocate and execute optimisations and actions at speed.
• Reviewing platform performance daily, suggesting and implementing optimisations to drive performance forward.
• Aligning paid media platform performance with business reporting to ensure actions are impacting business performance positively.
• Using reporting platforms such as Looker Studio to monitor, track and share performance of key KPIs across several paid media platforms.
• Proposing and implementing paid media tests to enhance performance, from creative, bid management and audience targeting testing. Executed in a methodical fashion to ensure results are tracked and learnings are gained at speed.
• Contribute to our CRO program, identifying opportunities to improve website CVR and managing the setup, execution and reporting of CRO testing.
• Managing and maintaining major supplier relationships, including but not limited to external media agency partner, Google and Meta. Ensuring activities are executed whilst staying abreast of industry trends, latest products/tools and following best practice.
• Collaborating with Senior Digital Managers across the team to respond to local marketing briefs, producing suggested paid media strategies to achieve the campaign goals.
• Alignment with our internal and external SEO experts to ensure search strategies are unified.
• Conducting regular competitive analysis to benchmark our paid media campaigns vs key competitors within their respective markets.
• Staying up to date with the latest paid media, technology and AI trends, algorithm updates, and industry developments.
• Providing regular performance reports and insights to stakeholders, sharing data in a clear and concise manner.

Qualifications & Skills:

• Degree level education or equivalent practical experience.
• B2B experience gained at either agency side or client side (agency side preferable).
• Google Ads and Meta expertise.
• Experience delivering KPIs, measurable output and financial results.
• Extensive hands-on technical experience in PPC and paid media management, with a proven track record of developing, implementing and reporting on PPC & paid media performance.
• Technical hands-on experience in setting up paid media tracking across GA4 & GTM platforms, with the ability to produce detailed automated reporting.
• Excellent analytical skills and attention to detail.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Demonstrated success in improving paid media performance and communicating progress and performance to stakeholders.
• Experience working with cross-functional teams, ensuring plans are aligned.
• Ability to work as a strong team player in a fast-paced and dynamic environment.

We offer a flexible, hybrid work setup based in our UK offices. Competitive salary and benefits, including bonus, pension, health insurance, and life insurance. The chance to shape the Paid Media function in the UK, EU and ANZ areas, and contribute to our broader Marketing COE expansion. A collaborative, execution-focused team culture with strong cross-functional support. The opportunity to make a real impact in a fast-scaling B2B fintech company. Education assistance, certification reimbursement and professional development. Pension, Health and life insurance. Virtual fitness classes offered company-wide. Employee discounts with major providers (i.e. wireless, gym, car rental, etc.). Philanthropic support with both local and national organizations. Fun culture with company-wide contests and prizes.

Corpay is a global leader in business payments, laser focused on developing smarter ways for businesses to pay their expenses. Since 2000, Corpay has developed innovative digital solutions that help businesses better track, manage, and pay their expenses. Today, Corpay is an S&P 500 company with hundreds of thousands of customers using our products in over 100 countries. Companies of all sizes, industries and geographies rely on our product portfolio to manage spending more quickly, efficiently and securely than ever before.

We embrace a culture grounded in five key values: integrity, collaboration, innovation, execution and people. These values offer you the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives. This allows you to create a balance between professional goals and personal achievement.

Corpay is also committed to building and nurturing a culture of diversity, inclusion, equality, and belonging.