At a Glance
- Tasks: Lead marketing operations, automate processes, and enhance lead generation strategies.
- Company: Join Cornwall Insight, a leader in energy market intelligence and consultancy.
- Benefits: Enjoy competitive perks like private medical insurance, generous holiday, and a bonus scheme.
- Other info: Dynamic work environment with opportunities for professional growth and recognition.
- Why this job: Make a real impact in the energy sector while developing your marketing skills.
- Qualifications: Experience with Salesforce and marketing automation is essential; strong analytical skills are a plus.
The predicted salary is between 50000 - 60000 £ per year.
Cornwall Insight is a trusted independent expert in data, analysis and forecasting for the energy transition. We provide comprehensive market intelligence, forecasts, consultancy and learning to organisations navigating the complexities of the GB and Irish energy markets, from renewable generators and flexibility providers to energy suppliers, large users, and investors. Cornwall Insight is widely recognised for the independence, depth and reliability of its insight.
This role is responsible for the end-to-end marketing operations engine that underpins Cornwall Insight’s lead nurturing and demand generation activity. Working at the intersection of marketing, sales and technology, the Marketing Operations Manager owns the design, build and continuous improvement of automated nurture programmes, lead scoring models and the wider marketing technology stack – ensuring Salesforce, Salesforce Account Engagement (Pardot) and connected tools operate as a single, reliable source of truth. The role partners closely with the GTM sales team, Salesforce coordinator, agencies and the wider marketing team to ensure Sales Ready Leads are identified, routed and converted efficiently, and that marketing and sales remain closely aligned around a shared view of the customer journey.
Key Responsibilities- Own and continuously improve automated nurture programmes across the prospect and customer lifecycle within Salesforce Account Engagement (Pardot).
- Design, build and refine lead scoring and grading models, working closely with Sales to ensure Sales Ready Leads are identified and handed over at the right point in the funnel.
- Manage integration and data flow between Pardot, Salesforce and other marketing/sales tools, ensuring accurate, timely synchronisation and good data hygiene.
- Partner with the GTM Sales team to align on lead definitions, hand-off processes and reporting on funnel performance.
- Work closely with the Salesforce Coordinator to maintain and evolve the CRM/marketing automation architecture, troubleshoot integration issues and implement new functionality.
- Collaborate with the wider Marketing team to embed marketing automation best practice into campaigns, content and events.
- Build and maintain reporting and dashboards on nurture programme performance, lead scoring effectiveness and MQL-to-SQL conversion.
- Ensure compliance with data protection and email marketing regulations (UK GDPR, PECR) across all automated communications.
- Identify and implement opportunities to introduce new automation, personalisation and segmentation capability to improve lead quality and conversion.
- Act as the internal subject matter expert on Salesforce Account Engagement (Pardot), providing training and support to the marketing team.
- Extensive hands-on experience administering Salesforce Account Engagement (Pardot), including automation rules, Engagement Studio, dynamic content, forms and landing pages.
- Strong working knowledge of Salesforce (Sales Cloud), including objects, reports, dashboards and the Salesforce-Pardot connector.
- Proven experience designing and running lead scoring and grading programmes that produce reliable Sales Ready Leads.
- Experience working in a B2B environment, ideally within data, information services, or publishing organisations.
- Track record of partnering closely with sales teams to align on lead definitions, hand-off processes and funnel reporting.
- Strong data analysis skills, comfortable interrogating and troubleshooting data flows between marketing and sales systems.
- Excellent stakeholder management skills, able to work confidently with sales leaders, the Salesforce Manager and marketing colleagues.
- Knowledge of email marketing compliance requirements (UK GDPR, PECR) as they apply to B2B marketing automation.
- Strong project management skills, able to manage multiple automation and integration projects concurrently.
- Excellent written communication skills, able to translate technical marketing operations concepts for non-technical stakeholders.
- Significant experience in a marketing operations, marketing automation or CRM-focused marketing role.
- Demonstrable, hands-on experience with Salesforce Account Engagement (Pardot) is essential.
- Experience working with Salesforce CRM, ideally including exposure to the underlying data model and system integrations.
- Experience within a B2B organisation, ideally in data, analytics or publishing sectors.
- Salesforce Account Engagement (Pardot) Specialist or Consultant certification desirable.
- Degree-level education or equivalent professional experience.
- Discretionary company bonus scheme
- Company funded private medical insurance
- Contributory pension scheme
- 25 days holiday per year, increasing by 1 day for each year of service, up to 30 days
- Annual wellbeing day
- Annual volunteering day
- Holiday purchase salary sacrifice
- Perkbox discount scheme
- 4 x salary life insurance benefit
- Company sick pay
- Enhanced family leave pay
- Cycle-to-work scheme
- Monthly employee value awards
We are proud to be recognised by the Financial Times for our leading management consultancy in the Energy, Utilities & Environment Sector and we are an accredited Silver Investors in People employer.
Marketing Operations Manager in Norwich employer: Cornwall Insight
Cornwall Insight is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation at the heart of the energy transition. With a strong commitment to employee growth, we provide extensive training opportunities, a generous benefits package including private medical insurance and a discretionary bonus scheme, and a culture that values wellbeing and community engagement. Located in a vibrant sector, our team thrives on the challenge of navigating complex energy markets while enjoying a supportive atmosphere that encourages personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Manager in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cornwall Insight and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cornwall Insight are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cornwall Insight on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cornwall Insight. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Manager in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cornwall Insight. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cornwall Insight:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cornwall Insight’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cornwall Insight
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cornwall Insight will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cornwall Insight, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
