Head of Sales

Cornish Premier Pasties is a leading manufacturer of authentic Cornish pasties and savoury pastry products, proudly produced in Cornwall and supplied to customers across retail, wholesale, foodservice and hospitality sectors throughout the UK.

As part of thePrima Group, alongsidePrima BakeriesandFurniss Foods, we are proud to be part of a family of well-established Cornish food businesses with a shared commitment to quality, innovation and customer service. Together, the Group combines food manufacturing expertise, supplying a diverse range of bakery and savoury products to customers nationwide while remaining rooted in Cornwall's rich food heritage.

With ambitious plans for continued growth, we are seeking a commercially driven Head of Sales to play a key role in expanding our customer base, strengthening existing partnerships and helping drive the future success of the business.

The Opportunity

This is a standalone role reporting directly to the Operations Director and General Manager, offering significant autonomy and the opportunity to make a real impact. You will be responsible for developing and delivering our sales strategy, growing existing customer relationships, identifying new opportunities, and driving profitable revenue growth across the business.

We're looking for someone who enjoys building relationships, winning new business, and taking ownership of commercial performance.

Key Responsibilities

• Develop and implement the company's sales strategy.
• Manage and grow relationships with existing customers.
• Identify and secure new business opportunities across retail, wholesale, foodservice and hospitality sectors.
• Build and maintain a strong sales pipeline.
• Lead commercial negotiations and agree customer contracts.
• Work closely with operational teams to ensure customer requirements are met.
• Monitor market trends, competitor activity and emerging opportunities.
• Prepare sales forecasts, budgets and performance reports.
• Represent Cornish Premier Pasties at customer meetings, trade shows and industry events.

About You

You will be a proactive and results-driven sales professional with a proven track record of delivering growth and building strong customer relationships.

• Experience in a senior sales, business development or commercial role.
• Proven ability to win new business and develop key accounts.
• Strong commercial awareness and negotiation skills.
• Excellent communication and relationship-building abilities.
• Ability to work independently and take ownership of results.
• Full UK driving licence and willingness to travel.
• Experience within food manufacturing, FMCG or foodservice.
• Knowledge of retail, wholesale, hospitality or convenience sectors.
• Experience working with frozen or bakery products.

What We Offer

• Competitive salary (Depending on Experience)
• Employee-owned business
• Employee product discounts
• The opportunity to play a key role in the future growth of a respected Cornish food brand

We will review applications as they are received and reserve the right to close this vacancy early if a suitable candidate is identified. Early applications are therefore encouraged.

#J-18808-Ljbffr