At a Glance
- Tasks: Own and deliver performance reporting and insights for Sales and Marketing activities.
- Company: Join a dynamic team focused on data-driven decision-making.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on career development and innovation.
- Why this job: Make a real impact by transforming data into actionable insights that drive business success.
- Qualifications: Experience in MI design, dashboarding, and B2B performance reporting.
The predicted salary is between 45000 - 55000 £ per year.
To own and deliver the end-to-end performance reporting, dashboards, MI and insight loops across Sales and Marketing activity, providing timely, accurate, actionable insight that improves prioritisation, optimisation, forecasting and growth execution across core and new propositions. This role ensures reporting and insight is closely aligned to business needs, cadence, and growth outcomes, while operating in partnership with the central Data & Analytics function.
SCOPE
- Own the Customer Office MI and reporting suite across:
- Campaign performance and channel ROI
- Lead flow and funnel health
- Conversion rates by stage, proposition, segment, product
- Pipeline contribution and attribution summaries
- Customer lifecycle metrics (incl. VOC/CSAT/NPS)
- Establish clear metric definitions aligned to Sales and Marketing OKRs.
- Provide the single source of truth for Customer Office performance reporting, aligned to central data governance.
DELIVERY
- Produce weekly, monthly and quarterly reporting packs for:
- CCO / Customer Office leadership
- Sales and Marketing leadership
- SLT and Board meetings
- Build and maintain dashboards and reporting tools across multiple applications.
- Conduct rapid‑turn analysis to answer business questions and direct decisions.
- Monitor data quality (CRM completeness, tracking hygiene, field usage) and lead improvement actions.
- Partner with MarTech Product Owner and Digital Performance lead to ensure measurement is built into campaigns and journeys from day one.
ROLE EXPERTISE
- Strong expertise in MI design, dashboarding and business performance reporting.
- Strong understanding of B2B funnel dynamics and performance marketing measurement.
- Ability to translate data into narrative: insight, implication, recommendation.
- Ability to influence behaviours via reporting discipline (definition adherence, CRM hygiene, performance cadence).
KNOWLEDGE, SKILLS AND EXPERIENCE
- Strong experience in commercial MI / performance reporting (B2B preferred).
- Excellent dashboard and data visualisation capability (Power BI/Monday.com, HubSpot, Excel, PPT, Microsoft 365, GA4, LinkedIn).
- Solid understanding of:
- CRM and marketing automation metrics.
- Web analytics (GA4), attribution basics.
- Funnel conversion and performance marketing measures.
- Ability to translate data into clear insights and actions.
- High attention to quality, accuracy, and definition discipline.
- Sales funnel measurement, lead-to-pipeline metrics.
- Marketing performance metrics and attribution principles.
- CRM data and reporting structures.
- Data governance basics and metric definition discipline.
- Dashboard creation and performance reporting.
- Commercial insight generation (not just reporting).
- Stakeholder management across Sales/Marketing/Ops/Finance.
- Data quality diagnostics and improvement.
- Demonstrable experience producing MI in commercial functions.
- Experience working with CRM/MarTech data sources.
- Track record improving visibility, cadence and decision-making through MI.
Insights & MI Analyst (Sales and Marketing Performance) in Theale employer: Cornerstone
As an Insights & MI Analyst, you will thrive in a dynamic work environment that champions collaboration and innovation. Our company prioritises employee growth through continuous learning opportunities and a supportive culture that values data-driven decision-making. Located in a vibrant area, we offer competitive benefits and a commitment to work-life balance, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Insights & MI Analyst (Sales and Marketing Performance) in Theale
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its performance metrics. Be ready to discuss how your skills in MI design and dashboarding can help them achieve their sales and marketing goals.
✨Tip Number 3
Showcase your analytical skills! Bring examples of your past work with dashboards and reporting tools to the interview. This will demonstrate your ability to translate data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows your genuine interest in joining our team.
We think you need these skills to ace Insights & MI Analyst (Sales and Marketing Performance) in Theale
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in MI design and performance reporting. We want to see how your skills align with the role, so don’t be shy about showcasing your expertise in dashboarding and data visualisation!
Showcase Your Data Skills:Since this role is all about translating data into actionable insights, include specific examples of how you've done this in the past. We love seeing numbers and metrics that demonstrate your impact on sales and marketing performance.
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point, making it easy for us to see your qualifications.
Apply Through Our Website:Don’t forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Cornerstone
✨Know Your Metrics
Make sure you’re familiar with key performance indicators relevant to the role, like conversion rates and customer lifecycle metrics. Brush up on how these metrics impact sales and marketing strategies, as you'll need to demonstrate your understanding during the interview.
✨Showcase Your Dashboard Skills
Be prepared to discuss your experience with dashboard creation and data visualisation tools like Power BI or Excel. Bring examples of dashboards you've built in the past and be ready to explain how they helped drive business decisions.
✨Translate Data into Insights
Practice articulating how you can turn raw data into actionable insights. Think of specific instances where your analysis led to improved performance or decision-making, and be ready to share these stories.
✨Understand the Business Needs
Research the company’s sales and marketing strategies and be ready to discuss how your skills align with their goals. Showing that you understand their business needs will help you stand out as a candidate who can deliver valuable insights.
