At a Glance
- Tasks: Lead brand marketing strategy and create impactful campaigns to drive growth.
- Company: Join Cornerstone, the UK's leading digital infrastructure partner.
- Benefits: Competitive salary, 30 days leave, hybrid working, and private medical insurance.
- Other info: Inclusive culture with opportunities for personal and professional growth.
- Why this job: Shape a brand that makes a real impact in the market and drives demand.
- Qualifications: Experience in B2B brand marketing and campaign management.
The predicted salary is between 50000 - 65000 ÂŁ per year.
Vision: To be the UK’s leading digital infrastructure partner, enabling a fully connected future.
Mission: Deliver reliable, high quality site access, infrastructure and services that support our customers’ evolving connectivity needs.
For almost two decades, Cornerstone’s infrastructure has quietly supported the UK’s mobile networks. We’re in an exciting period of acceleration and product development that will see us enable more connectivity and compute to more communities and industries across the UK.
As we accelerate into new products, new markets, and new opportunities, brand will play a defining role in what our success will be. This is a new role, it isn’t about stewardship. It’s about building a brand that actively drives growth.
You’ll lead brand marketing at Cornerstone, building awareness, trust, and preference with the audiences that matter most, and creating the conditions for demand to grow. You’ll define how we show up, what we stand for, and how we bring that to life; consistently, creatively, and with impact.
We’re not just growing, we’re evolving. This role will shape how we’re understood in the market, how we differentiate, and how we win in new spaces. It’s a chance to build a brand with real commercial impact, and see the results of your work quickly.
What You’ll Do
- Own the brand marketing strategy and roadmap aligned to strategic priorities, core growth, and new products/verticals.
- Create high-impact campaigns that cut through at the top and middle of the funnel.
- Turn strategy into clear positioning, sharp messaging and compelling creative themes.
- Keep the brand "always on" with thought leadership, market education, and trust-building campaigns.
- Build integrated campaigns across launches, category education, and “always-on” brand.
- Partner with Product, Sales, Content and Performance to turn attention into pipeline.
- Ensure a strong, consistent brand across all channels and key touchpoints.
- Constantly test and refine - measure and optimise tracking awareness, engagement, and market impact.
What You’ll Bring
You’re a B2B brand marketer who knows how to make complex propositions land and drive results. You can shape smart, multi-channel campaigns for complex propositions (digital, trade, paid and organic), craft clear positioning and messaging people actually remember, and write briefs creatives love. Most importantly, you get how brand sets the stage for demand gen to do its best work.
You know B2B brand and upper-funnel marketing inside out, especially launches, new markets, and messaging that sticks. You’re a natural storyteller who can brief brilliantly, bring stakeholders with you, and ship great work without dropping the details. You’ve led brand campaigns before, worked with studios/agencies, and partner smoothly with performance and content teams to turn attention into action.
Why Join Us?
- Reward & Recognition: Competitive salary and an excellent bonus structure.
- Time to Recharge: 30 days’ annual leave.
- Long Term Security: Competitive pension scheme and life insurance.
- Flexibility: Hybrid working to help you balance work and home life.
- Health & Wellbeing: Private medical insurance including dental and optical cover.
- Lifestyle Perks: Cycle to Work scheme, Electric Car scheme, and retail discounts.
- Community & Growth: A generous refer a friend scheme.
Our commitment to Equity, Diversity, and Inclusion (EDI) is fundamental to our success. We strive to cultivate an inclusive environment where every employee feels valued, respected, and empowered. By embracing unique perspectives and experiences, we drive innovation and drive our organisation forward, therefore, we recognise the importance of welcoming applications from candidates of all backgrounds.
If this role is of interest to you and you would like to find out more, please do apply with an up to date version of your CV.
Brand Marketing Manager in Theale employer: Cornerstone
Contact Detail:
Cornerstone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager in Theale
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and campaigns. This is your chance to showcase what you can bring to the table, especially in brand marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their mission and values, and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Cornerstone.
We think you need these skills to ace Brand Marketing Manager in Theale
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Brand Marketing Manager. Highlight your experience in B2B brand marketing and any campaigns you've led that align with our mission to build a strong brand.
Craft a Compelling Cover Letter: Use your cover letter to tell us your story! Share why you're passionate about brand marketing and how you can contribute to our vision of being the UK's leading digital infrastructure partner.
Showcase Your Creativity: We love innovative ideas! If you've got examples of high-impact campaigns or creative strategies you've implemented, make sure to include them. We want to see how you can bring our brand to life!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Cornerstone
✨Know the Brand Inside Out
Before your interview, dive deep into Cornerstone's brand and its mission. Understand their vision of being the UK's leading digital infrastructure partner and how they plan to achieve it. This knowledge will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of successful brand marketing campaigns you've led in the past. Highlight how you shaped the narrative, crafted messaging, and drove results. This will show that you have the hands-on experience needed to build impactful campaigns at Cornerstone.
✨Be Ready to Discuss Multi-Channel Strategies
Since the role involves creating integrated campaigns across various channels, be prepared to discuss your approach to multi-channel marketing. Share how you've effectively used digital, trade, and organic strategies to engage audiences and drive demand.
✨Emphasise Collaboration Skills
Cornerstone values teamwork, so be ready to talk about how you've partnered with different teams like Product, Sales, and Content in previous roles. Highlight your ability to bring stakeholders together and ensure everyone is aligned towards a common goal.