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- Tasks: Lead innovative marketing strategies and campaigns to boost brand awareness and customer loyalty.
- Company: Join the UK's leading mobile infrastructure services company, known for excellence and transformation.
- Benefits: Enjoy hybrid working, 30 days holiday, competitive salary, and a range of perks including private healthcare.
- Why this job: Be part of a dynamic team driving growth and innovation in a rapidly evolving industry.
- Qualifications: Senior B2B marketing experience with a strong track record in complex industries is essential.
- Other info: We prioritise equity, diversity, and inclusion in our workplace culture.
The predicted salary is between 43200 - 72000 £ per year.
Continue to be the leading UK mobile infrastructure services company, famous for excellence in delivery, embracing transformation with our people and our customers at its heart. We are at an exciting time in our company’s development, leading the conversation on innovation and developing sharper solutions to serve our customers better.
As we embark on our journey of growth and innovation, we’re building a dynamic new Marketing team and structure to foster brand awareness and admiration, create digital connections to our audiences, and enhance our customer experience.
Our Senior Marketing Manager will bring rich knowledge and experience acquired from a broad range of marketing disciplines to lead the implementation of Cornerstone’s marketing strategy, positioning Cornerstone as the UK’s digital infrastructure partner of choice, ultimately supporting revenue growth and driving long-term customer loyalty.
- Campaign Strategy and Planning: Develop and execute comprehensive marketing campaigns that drive brand awareness, support product launches, and generate awareness and consideration with our target audience segments.
- Brand Alignment: Work closely with the People team directorate to ensure alignment and consistency between the external and internal brand as it is refreshed.
- Content Creation and Messaging: Create an annual calendar of activity for campaigns across the business that represents all stakeholder needs and meets the prioritised business objectives.
- Events Management: Support the Marketing Co-ordinator to oversee the annual external facing events calendar, including events such as the CS Annual Conference and Trade exhibitions.
- Lead Generation: Work closely with the Digital Marketing Manager to develop campaigns that drive brand visibility and market recognition through our digital marketing channels such as social media, email marketing, webinars, and other online platforms.
- Product Launch: Collaborate closely with the head of Product Development and Product marketing team to plan and execute effective product launches.
- Collaboration: Identify partnerships and co-branding opportunities with selected channel partners, including Mobile Network Operators, to take and deliver Cornerstone products to market.
We seek a senior B2B marketer with broad marketing experience in complex industries, experience of working with external suppliers and creative agencies, and a strong ownership mentality. Proven ability to successfully lead complex initiatives involving a broad range of stakeholders, from ideation to implementation, is essential. Evidence of business partnering skills and building trust with key stakeholders is also required.
We offer a competitive salary and an excellent bonus structure, 30 days holiday, a competitive pension scheme, hybrid working, life insurance, cycle to work, retail discount, a competitive refer a friend scheme, and private healthcare insurance.
Our commitment to Equity, Diversity, and Inclusion (EDI) is fundamental to our success.
Senior Digital Marketing Manager / Head of Marketing employer: Cornerstone
Contact Detail:
Cornerstone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager / Head of Marketing
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in B2B marketing within complex industries. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and platforms that are relevant to the role. Being well-versed in analytics, social media management, and email marketing can set you apart from other candidates.
✨Tip Number 3
Showcase your ability to lead complex initiatives by preparing examples of past projects where you successfully collaborated with multiple stakeholders. This will demonstrate your ownership mentality and business partnering skills.
✨Tip Number 4
Research Cornerstone’s current marketing strategies and campaigns. Understanding their brand positioning and customer engagement tactics will help you tailor your approach and show how you can contribute to their growth and innovation.
We think you need these skills to ace Senior Digital Marketing Manager / Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B environments. Emphasise your achievements in campaign strategy, brand alignment, and lead generation to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention specific examples of how you've successfully led marketing initiatives in the past and how they relate to the role.
Showcase Your Knowledge of the Industry: Demonstrate your understanding of the mobile infrastructure services industry in your application. Discuss current trends, challenges, and opportunities that could impact the company and how you can contribute to their growth.
Highlight Collaboration Skills: Since the role involves working closely with various teams and stakeholders, emphasise your collaboration skills. Provide examples of successful partnerships or projects where you worked with cross-functional teams to achieve common goals.
How to prepare for a job interview at Cornerstone
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific strategies you implemented, the results achieved, and how they align with the company's goals of brand awareness and customer loyalty.
✨Understand the Company’s Vision
Research the company’s current position in the market and its future goals. Demonstrating knowledge about their commitment to innovation and customer experience will show that you are aligned with their mission.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be ready to provide examples of how you've successfully collaborated with stakeholders in the past. This could include working with product development or external agencies.
✨Emphasise Your Adaptability
Given the dynamic nature of the industry, share experiences where you adapted to changes or challenges in marketing. This will illustrate your ability to embrace transformation, which is key to the company's ethos.
