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For Companies At a Glance
- Tasks: Book meetings with new clients through cold calling and event-based selling.
- Company: Join Passionfruit, a fast-growing startup revolutionising marketing in the AI era.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Work in a supportive environment with clear pathways to senior roles.
- Why this job: Be part of a dynamic team changing how marketing works for freelancers and businesses.
- Qualifications: High energy, resilience, and a passion for learning; cold calling experience is a plus.
The predicted salary is between 28800 - 43200 £ per year.
What we do
Passionfruit is the platform built to redefine how Marketing work gets done in the AI century. We’ve raised $14m, now at Series A, from top VCs in Europe and the US to change how people and Marketing departments operate — and we’re just getting started. Our first product has been a marketing freelancer marketplace, and our customers include PepsiCo, Mars, Conagra, Wayfair, Speedo, ABinBev, HSBC, ADT, Empire Today, Inflection AI, Miro, MSCI, SAP, Plaid and hundreds more.
In a nutshell we are creating a genuine and robust alternative to the traditional agency / FTE model. Right now, 70% of freelancers are men over the age of 45. This is because they are the ones who typically have the relationships and Rolodexes to get consistent well paying work as a business of one. For the rising generation of workers, freelancing is a pipe dream or at best a hard slog. Even for the well connected that do “go freelance”, it’s an unpredictable life. Many try and end up having to return to full time work. Passionfruit makes that freelance career choice sustainable and rewarding for everyone who wants it, long term.
In doing so, we have a huge opportunity on the other side of our marketplaces: to change the way that businesses operate their Marketing departments. Today, these departments have two muscles they know: full time hiring and agencies. Both are broken— agencies are incredibly expensive, demand annual retainers and unless you’re paying the most or complaining the loudest, the work is not always great, meanwhile full time hiring is frozen for now and there is scar tissue around future hiring after mass layoffs in the last 3 years. Passionfruit, for businesses, exists to give them a third way to run talent in their teams: an agile talent layer which lets them plug and play specialist freelance marketing talent into their teams as and when they need them. This is both more efficient and more impactful.
Consistently, in our customer conversations we see this message resonate and, once they start using it, their usage of our platform scales massively. The next step we have to solve is how we have more of those first conversations by giving before we get. In other words, by providing the most value-rich events and community offering in the world for the Marketing industry, through which we can attract awareness, eyeballs and attendance from Marketers, which our Sales team can then turn into customers.
Key Responsibilities
- The core focus for this role is ultimately to book meetings with brand new clients for our client leads.
- Cold calling - from a specific prospecting list, a huge marker for success will be conversion to meetings booked from these calls.
- Events based selling - frequently attending expos, conferences and other large scale events to generate new meetings booked.
Who you are
- High charisma, energy and a founder-like mindset: it’s going to require a fair bit of drive to get this off the ground.
- Super resilient character who doesn’t take rejection or tougher sales days personally.
- Some experience in cold calling is a nice to have but not required, your enthusiasm and energy is by far the most important characteristic for this role.
- Malleable to change and being comfortable with adapting work to what is most effective month on month.
- A lifelong learner who wants to be around and be coached by the best in the game.
- You love learning about marketing leaders challenges in particular - getting to grips with what it would take for brands across different industries to meaningfully improve their marketing output.
- Keen to progress and grow within the company, with clear pathways to senior commercial positions available.
What a Passionfruiter looks like:
- High energy and ‘get up and go’ attitude - enjoys keeping up with the pace and energetic environment of a fast moving startup.
- Intelligent thinker, exhibiting high IQ as much as EQ - always thinking outside of the box with an empathy led approach.
- Comfortable getting uncomfortable - adapting quickly to challenges and changing landscapes.
- A lifelong learner - going out of your way to find coaching and learning opportunities.
Working hours and location
Location: London, Chancery Lane
Hours: 9-6pm
For more information or to apply to this role please contact adam@usepassionfruit.com
Sales Development Representative employer: Cornerstone VC
Contact Detail:
Cornerstone VC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative
✨Tip Number 1
Get your networking game on! Attend industry events, expos, and conferences where you can meet potential clients and other marketing professionals. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Practice your cold calling skills! Even if you don’t have much experience, being enthusiastic and confident can make a huge difference. Grab a friend or family member and role-play some calls to get comfortable with the process.
✨Tip Number 3
Show off your passion for marketing! When you’re chatting with potential employers or clients, share your insights about the industry and what excites you about it. This will help you stand out as someone who genuinely cares about the field.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for energetic individuals who want to make a difference in the marketing world. Your next big opportunity could be just a click away!
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining Passionfruit and making a difference in the marketing world.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with what we’re looking for. Mention specific aspects of the job description that resonate with you and how you can contribute to our mission.
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique story and what drives you, especially if it relates to marketing or sales!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands!
How to prepare for a job interview at Cornerstone VC
✨Know Your Product Inside Out
Before your interview, make sure you understand Passionfruit's platform and its unique selling points. Familiarise yourself with how it redefines marketing work and the benefits it offers to both freelancers and businesses. This knowledge will help you demonstrate your enthusiasm and ability to engage potential clients.
✨Showcase Your Charisma
As a Sales Development Representative, your energy and charisma are key. Practice conveying your passion for the role and the company during the interview. Use examples from your past experiences where you've successfully engaged others, whether in sales or other contexts, to highlight your interpersonal skills.
✨Prepare for Cold Calling Scenarios
Even if you don't have extensive cold calling experience, be ready to discuss how you'd approach it. Think about strategies for overcoming objections and booking meetings. You might even want to role-play a cold call scenario with a friend to build your confidence and refine your pitch.
✨Emphasise Your Adaptability
Passionfruit values a malleable mindset, so be prepared to discuss times when you've adapted to change or faced challenges head-on. Share specific examples that showcase your resilience and willingness to learn, as this will resonate well with the company's fast-paced environment.