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- Tasks: Lead product marketing initiatives and drive impactful campaigns for innovative legal tech solutions.
- Company: Join Definely, a fast-growing LegalTech company transforming how legal professionals work.
- Benefits: Enjoy competitive salary, share options, hybrid working, and generous holiday allowance.
- Why this job: Be a key player in shaping product marketing and making a real impact on the industry.
- Qualifications: Experience in B2B SaaS product marketing and a passion for understanding user needs.
- Other info: Collaborative team culture with excellent growth opportunities and a focus on innovation.
The predicted salary is between 48000 - 72000 £ per year.
Location: London
Employment Type: Full time
Location Type: Hybrid
Department: Marketing
About the role:
We are looking for an exceptional Lead Product Marketing Manager to join Definely at an exciting stage of growth. This is a newly created role and an opportunity to define how product marketing works at Definely as we scale in the US and internationally. As our first dedicated Product Marketing Manager, you will sit at the intersection of Product, Marketing, Sales, and Customer Success. Your role is to deeply understand our users, uncover what truly differentiates Definely, and connect the two through compelling positioning, messaging, campaigns, and launches that drive adoption, pipeline, and revenue. You will own product marketing end to end, from insight and strategy through to execution and measurement. This is a hands‐on, senior individual contributor role with significant influence across the business.
What you'll do:
- Lead product launches with full go to market plans, including positioning, messaging, channel strategy, sales enablement, and measurement.
- Build and own Definely's messaging and positioning framework as we evolve from a law firm focused product to one serving both law firms and corporate legal teams.
- Develop differentiated positioning for the US market while supporting international growth.
- Partner closely with Product to identify what truly differentiates Definely and influence roadmap priorities through market and customer insight.
- Run customer research, win and loss analysis, and market studies to continuously sharpen our understanding of users and buyers.
- Create sales enablement materials, competitive intelligence, and battle cards that support complex enterprise sales cycles.
- Build campaigns in collaboration with our brand, growth, and creative teams that bring product value clearly to life.
- Own product marketing metrics, including launch impact, message effectiveness, and sales adoption.
What you'll bring:
- Strong experience in product marketing within a B2B SaaS environment, ideally working with complex, technical, or enterprise products.
- Deep curiosity about users and a genuine interest in understanding how professionals work, what slows them down, and what real value looks like in practice.
- A strong point of view on positioning, with the ability to find the truth in a product and articulate it clearly and persuasively.
- Experience supporting B2B or professional buyers and navigating longer, more complex sales cycles.
- A structured, systematic approach, bringing clarity and frameworks to ambiguous problems.
- Excellent writing and communication skills, with the ability to simplify complex ideas for different audiences.
- Familiarity with the US market, either through direct experience or a strong understanding of US buyers and go-to-market dynamics.
We'll be lucky if you have:
- Experience in legal tech, professional services, or vertical SaaS.
- Background in strategy, planning, or brand, whether agency side or in house.
- Experience launching products into new markets or new customer segments.
What we can offer you:
- Competitive salary & annual bonus.
- Share options.
- Quarterly team socials & annual company offsite.
- Hybrid working + 1 month "work from anywhere".
- 25 days holiday + bank holidays.
- Take your birthday off.
- £750 annual learning & development budget.
- Private healthcare (incl. dental & optical).
- Enhanced parental leave.
- Additional perks: Cycle to Work, Workplace Nursery salary sacrifice scheme, and top‐quality equipment.
About Definely:
Definely is revolutionising how legal professionals access and understand information in complex documents. Our LegalTech solutions integrate directly into legal workflows, enabling teams to draft, review, and interpret contracts more efficiently, without breaking focus. We're proud to be recognised among the Top 25 in Deloitte's UK Technology Fast 50 and backed by Revaia, Microsoft, Google, and Octopus Ventures. Trusted by top firms like A&O Shearman, Dentons, Deloitte, and Barclays, we're building tools that empower legal teams to work smarter and reduce risk. At Definely, you'll be part of a mission‐driven, collaborative, and ambitious team committed to innovation and growth.
Lead Product Marketing Manager in London employer: Cornerstone VC
Contact Detail:
Cornerstone VC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your product marketing successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth—this will impress them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lead Product Marketing Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with our values and the specifics of the Lead Product Marketing Manager role. Show us that you get what we're about!
Be Clear and Concise: We love a good story, but keep it relevant! Use clear language and avoid jargon where possible. Make sure your experience shines through without unnecessary fluff. We want to see your skills and how they align with what we need.
Show Your Passion: Let your enthusiasm for the role and our mission come through in your writing. Share why you're excited about the opportunity to shape product marketing at Definely. We want to feel your energy and commitment!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Cornerstone VC
✨Know Your Product Inside Out
Before the interview, dive deep into Definely's products and services. Understand how they work, their unique selling points, and how they fit into the legal tech landscape. This knowledge will help you articulate your insights and demonstrate your genuine interest in the role.
✨Showcase Your Market Understanding
Be prepared to discuss the US market dynamics and how they differ from other regions. Highlight any relevant experience you have with B2B SaaS or legal tech, and share examples of how you've successfully navigated complex sales cycles in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of specific scenarios where you've led product launches or developed messaging frameworks. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to discuss how you've collaborated with product, marketing, and sales teams in previous roles. Share examples of how you’ve built effective partnerships to drive product success and user adoption.
