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- Tasks: Lead product marketing initiatives and drive impactful campaigns for a revolutionary LegalTech company.
- Company: Join Definely, a fast-growing LegalTech firm transforming how legal professionals work.
- Benefits: Enjoy competitive salary, share options, hybrid working, and generous holiday allowance.
- Why this job: Be the first dedicated Product Marketing Manager and shape our marketing strategy globally.
- Qualifications: Experience in B2B SaaS product marketing and a passion for understanding user needs.
- Other info: Collaborative team culture with excellent growth opportunities and a commitment to innovation.
The predicted salary is between 48000 - 84000 ÂŁ per year.
We are looking for an exceptional Lead Product Marketing Manager to join Definely at an exciting stage of growth. This is a newly created role and an opportunity to define how product marketing works at Definely as we scale in the US and internationally.
As our first dedicated Product Marketing Manager, you will sit at the intersection of Product, Marketing, Sales, and Customer Success. Your role is to deeply understand our users, uncover what truly differentiates Definely, and connect the two through compelling positioning, messaging, campaigns, and launches that drive adoption, pipeline, and revenue.
You will own product marketing end to end, from insight and strategy through to execution and measurement. This is a hands‑on, senior individual contributor role with significant influence across the business.
What you’ll do:
- Lead product launches with full go to market plans, including positioning, messaging, channel strategy, sales enablement, and measurement.
- Build and own Definely’s messaging and positioning framework as we evolve from a law firm focused product to one serving both law firms and corporate legal teams.
- Develop differentiated positioning for the US market while supporting international growth.
- Partner closely with Product to identify what truly differentiates Definely and influence roadmap priorities through market and customer insight.
- Run customer research, win and loss analysis, and market studies to continuously sharpen our understanding of users and buyers.
- Create sales enablement materials, competitive intelligence, and battle cards that support complex enterprise sales cycles.
- Build campaigns in collaboration with our brand, growth, and creative teams that bring product value clearly to life.
- Own product marketing metrics, including launch impact, message effectiveness, and sales adoption.
What you’ll bring:
- Strong experience in product marketing within a B2B SaaS environment, ideally working with complex, technical, or enterprise products.
- Deep curiosity about users and a genuine interest in understanding how professionals work, what slows them down, and what real value looks like in practice.
- A strong point of view on positioning, with the ability to find the truth in a product and articulate it clearly and persuasively.
- Experience supporting B2B or professional buyers and navigating longer, more complex sales cycles.
- A structured, systematic approach, bringing clarity and frameworks to ambiguous problems.
- Excellent writing and communication skills, with the ability to simplify complex ideas for different audiences.
- Familiarity with the US market, either through direct experience or a strong understanding of US buyers and go-to-market dynamics.
We’ll be lucky if you have:
- Experience in legal tech, professional services, or vertical SaaS.
- Background in strategy, planning, or brand, whether agency side or in house.
- Experience launching products into new markets or new customer segments.
What we can offer you:
- Competitive salary & annual bonus.
- Share options.
- Quarterly team socials & annual company offsite.
- Hybrid working + 1 month “work from anywhere”.
- 25 days holiday + bank holidays.
- Take your birthday off.
- ÂŁ750 annual learning & development budget.
- Private healthcare (incl. dental & optical).
- Enhanced parental leave.
- Additional perks: Cycle to Work, Workplace Nursery salary sacrifice scheme, and top‑quality equipment.
Definely is revolutionising how legal professionals access and understand information in complex documents. Our LegalTech solutions integrate directly into legal workflows, enabling teams to draft, review, and interpret contracts more efficiently, without breaking focus. We’re proud to be recognised among the Top 25 in Deloitte’s UK Technology Fast 50 and backed by Revaia, Microsoft, Google, and Octopus Ventures. Trusted by top firms like A&O Shearman, Dentons, Deloitte, and Barclays, we’re building tools that empower legal teams to work smarter and reduce risk. At Definely, you’ll be part of a mission‑driven, collaborative, and ambitious team committed to innovation and growth.
Lead Product Marketing Manager employer: Cornerstone VC
Contact Detail:
Cornerstone VC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth, especially in the US market.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific campaigns or product launches you've led and the impact they had on sales and adoption.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lead Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lead Product Marketing Manager role. Highlight your experience in product marketing, especially in B2B SaaS, and show us how your skills align with what we're looking for.
Showcase Your Curiosity: We love candidates who are genuinely curious about users and their needs. In your application, share examples of how you've uncovered user insights or developed strategies based on customer feedback. This will help us see your passion for understanding our audience.
Keep It Clear and Concise: When writing your application, aim for clarity. Use straightforward language to explain complex ideas, just like you would when creating messaging for a product launch. We want to see your excellent writing skills shine through!
Apply Through Our Website: Don't forget to submit your application through our website! This helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Cornerstone VC
✨Know Your Product Inside Out
Before the interview, dive deep into Definely's products and services. Understand how they work, their unique selling points, and how they fit into the legal tech landscape. This will help you articulate your insights on product positioning and messaging during the interview.
✨Showcase Your Market Understanding
Be prepared to discuss the US market dynamics and how they differ from other regions. Highlight any relevant experience you have in B2B SaaS or legal tech, and share examples of how you've successfully navigated complex sales cycles in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of specific scenarios where you've led product launches or developed marketing strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to discuss how you've collaborated with product, sales, and customer success teams in previous roles. Share examples of how you’ve built effective relationships and driven results through teamwork.
