An international beauty group is seeking an E-commerce Marketing Director to lead the digital growth of a portfolio of premium and prestige beauty brands across Europe and beyond.
Reporting directly to the CMO, this is a high-impact role for a commercially minded digital leader who can combine brand building with performance-driven e-commerce. The successful candidate will shape the regional e-commerce strategy, accelerate consumer acquisition and retention, and build locally relevant growth models across European markets.
TikTok Shop and content-led commerce will be central to the role. We are therefore looking for someone with a proven track record of building and scaling brands on TikTok.
Location: London or Paris
Key responsibilities
- Define and lead the regional e-commerce marketing strategy.
- Develop and scale TikTok Shop as a strategic growth channel across European markets.
- Build an effective TikTok Shop operating model across short-form video, LIVE commerce, creator affiliates, product assortment, promotions and shop operations.
- Drive profitable growth across DTC, e-retailers, marketplaces and emerging social-commerce channels.
- Own the digital consumer journey, from awareness and acquisition through conversion, CRM, retention and lifetime value.
- Lead performance media, content, influencer, SEO, CRM and conversion-optimisation initiatives.
- Build and manage creator, affiliate and agency partnerships that generate measurable content-commerce results.
- Translate global brand positioning into locally relevant campaigns and commercial activation plans.
- Partner closely with Brand, Commercial, Retail, E-commerce, Product, Finance and Supply Chain teams.
- Manage agency and external partner relationships, ensuring strong execution and measurable return on investment.
- Establish a clear performance framework across net sales, GMV, traffic, conversion, AOV, CAC, ROAS, retention and contribution margin.
- Identify new growth opportunities across channels, consumer segments and strategic partnerships.
The ideal profile
- Significant e-commerce and digital marketing leadership experience within prestige beauty, luxury, fashion, wellness or premium consumer brands.
- Demonstrable, hands-on experience building and scaling a TikTok Shop business, ideally within beauty or another highly content-led consumer category.
- Strong knowledge of the TikTok Shop ecosystem, including creator affiliates, LIVE commerce, short-form shoppable content, product assortment, promotions and performance analytics.
- A strong track record of growing brands across the UK and/or France, with a solid understanding of both markets.
- Experience balancing long-term brand equity with short-term commercial performance.
- Strong knowledge of DTC, performance marketing, CRM, e-retail and marketplace ecosystems.
- Commercially rigorous, highly analytical and comfortable owning ambitious growth targets.
- An entrepreneurial builder who can operate effectively within an international and cross-functional organisation.
- Excellent stakeholder-management and communication skills, with the confidence to work directly with senior leadership.
- Fluent English and Chinese are required; French would be an advantage.
E-commerce Marketing Director employer: Cornerstone Global Partners (CGP Group)
At Cornerstone Global Partners, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through tailored development programmes and opportunities to lead impactful projects across Europe, making this role not just a job, but a meaningful career path in the dynamic retail and e-commerce sectors.
Contact Details:
Cornerstone Global Partners (CGP Group) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce Marketing Director
✨Get to Know Your E-commerce Community
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✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Cornerstone Global Partners (CGP Group), make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Cornerstone Global Partners (CGP Group)'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Cornerstone Global Partners (CGP Group). Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Cornerstone Global Partners (CGP Group)
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Cornerstone Global Partners (CGP Group) uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Cornerstone Global Partners (CGP Group). Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
