At a Glance
- Tasks: Lead product marketing efforts and create compelling messaging for EHS software.
- Company: Join Cority, a global leader in EHS software with a focus on innovation.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and collaboration across teams.
- Why this job: Be the voice of our products and make a real impact in the industry.
- Qualifications: 5+ years in product marketing, strong communication skills, and EHS experience preferred.
The predicted salary is between 60000 - 80000 € per year.
Location: Europe (Remote)
Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works. www.cority.com
As a Product Marketing Manager, you will act as an evangelist, translating market problems and product capabilities into compelling messaging and positioning. You will be the expert in understanding the EHS Software market, specific market problems, and market definitions. You will understand and be able to communicate their impacts on our customers, prospects, and partners. You will also be accountable for communicating the value of the investments in Cority products to a wide range of stakeholders including analysts, customers, prospects, partners, sales, marketing, consultants, and customer success managers.
In your role as a Product Marketing Manager, you will analyze the competitors, buyers, industry verticals, along with feedback from customers, sales, and partners to position our products effectively in the market. You will transfer this knowledge to the sales, marketing, solutions, product, customer success, professional services and executive teams. You will research and document detailed information on our buyer personas to enable the creation of media that addresses awareness, consideration, decision, retention, and upsell stages of the buyer’s journey. You will lead efforts to develop content that empower our sales channels and our user community to be successful.
Essential Roles & Responsibilities- Market & competitive intelligence - be the expert on our buyers, research and document how they buy and their buying criteria, conduct win/loss reviews and analysis; be the expert on our competition and how to beat them.
- Positioning - Develop product and industry vertical positioning and messaging that differentiates Cority products in the market.
- Sales enablement - communicate the value proposition of the Cority products to the sales team and collaborate with the marketing communications team to develop tools and materials that support the sales cycle and improve win rate (e.g. PowerPoints, product sheets, battlecards, website content).
- Demand generation - Strategize with marketing communications, sales, product, and solutions teams to develop marketing programs that drive demand for Cority products.
- Spokesperson & Evangelist – be the company voice for your products and industry; meet and build relationships with industry analysts and key media, speak at conferences and to senior executives at our prospects and customers.
- Go-to Market – Lead the planning and communication to support the release of new solutions and features.
- Pricing - Provide support for the evolution and maintenance of the product price list.
- 5+ years of EHS or software product marketing experience with at least 2 years experience in a field facing role.
- Bachelor’s in business or marketing or science.
- Industry EHS experience an asset.
- Very strong written and verbal communication skills.
- Willing to travel 25%.
- Experience in B2B enterprise software and/or service marketing an asset.
- Experience in B2B SaaS an asset.
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Product Marketing Manager employer: Cority Software
Cority is an exceptional employer that champions innovation and collaboration in the EHS software sector. With a remote work culture that promotes flexibility and work-life balance, employees are empowered to grow through continuous learning opportunities and meaningful projects that make a real impact. Joining Cority means being part of a dynamic team that values your expertise and encourages you to be a thought leader in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of EHS software and market trends. Share it on LinkedIn or other platforms to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by understanding Cority's products inside out. Be ready to discuss how you can communicate their value to different stakeholders and position them effectively in the market.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and needs of Cority. Show us that you get the EHS software market and can speak our language!
Showcase Your Expertise:We want to see your experience shine through! Highlight your background in product marketing, especially in EHS or software. Use specific examples to demonstrate how you've tackled market problems and positioned products effectively.
Be Clear and Concise:Keep it straightforward! We appreciate clarity in communication. Make sure your application is well-structured, easy to read, and free from jargon. Remember, less is often more when it comes to written applications.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Cority Software
✨Know Your Market Inside Out
Before the interview, dive deep into the EHS software market. Understand the key players, current trends, and specific challenges that customers face. This knowledge will help you articulate how your experience aligns with the company's needs and demonstrate your expertise.
✨Craft Compelling Messaging
Prepare to discuss how you would position Cority's products in the market. Think about the unique selling points and how they solve customer problems. Be ready to share examples of how you've successfully communicated value propositions in previous roles.
✨Showcase Your Sales Enablement Skills
Highlight your experience in creating sales tools and materials. Bring examples of PowerPoints, product sheets, or battlecards you've developed. Discuss how these resources improved win rates and supported sales teams in their efforts.
✨Be the Evangelist
Demonstrate your passion for the role by discussing how you would act as a spokesperson for Cority. Share any past experiences where you've built relationships with industry analysts or spoken at conferences. This will show your commitment to being the voice of the company and its products.
