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- Tasks: Lead and scale our global demand generation efforts across various channels.
- Company: CoreView, the leader in Microsoft 365 tenant resilience with a collaborative culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team focused on delivering high-quality pipeline and achieving growth.
- Why this job: Make a significant impact on global enterprises while driving innovative marketing strategies.
- Qualifications: 10+ years in B2B SaaS demand generation with strong analytical and leadership skills.
The predicted salary is between 100000 - 150000 ÂŁ per year.
CoreView is the global leader in Microsoft 365 (M365) tenant resilience, serving over 23 million users worldwide. We empower the world’s leading organizations to master the complexity of Microsoft M365. Through robust security and precise governance, we help ensure that our client’s environments stay cyber-resilient and productive, no matter how complex they are.
Our unified, cloud-native platform delivers powerful automation, rapid value, and end-to-end visibility across the entire M365 ecosystem. Backed by world-class support and a collaborative, innovative culture, CoreView is a place where your ideas matter, and your work truly impacts global enterprises.
This role can be UK or US (East Coast) based. We are looking for a VP Demand Generation to own and scale our global demand engine across paid, organic, partner, and field channels. This role is accountable for delivering predictable, high‑quality pipeline for our GTM focus segments (Mid-Market (1000-5000 employees), Enterprise (5000+ employees) and Public Sector) and for improving efficiency over time (lower CAC, higher conversion, higher ASP).
You will lead a small but highly capable global team, work closely with Sales, SDR, Product Marketing, and Partners, and bring a strong data mindset to everything you do. This is a hands‑on leadership role. You will operate at both strategic and execution levels: setting direction, building programs, and diving into campaigns, data, and tools as needed.
Requirements
- Must-have: 10+ years in B2B SaaS demand generation or growth marketing, including experience at a scale‑up or high‑growth environment.
- Proven track record of owning and delivering pipeline targets in partnership with Sales and Business Development teams.
- Strong experience targeting mid‑market, SLED and enterprise accounts, ideally with a mix of inbound and targeted outbound/ABM‑style motions.
- Deep understanding of full‑funnel demand generation across paid, organic, email/nurture, events, and partner channels.
- Strong analytical skills with the ability to build models, interpret data, and make clear decisions based on numbers.
- Hands‑on expertise with Salesforce and marketing automation (e.g. HubSpot, Marketo, or similar), plus familiarity with common ad platforms and analytics tools.
- Experience leading and scaling a high‑performing team, including hiring, coaching, and performance management.
- Clear, concise communication style; comfortable presenting to executive and board‑level stakeholders.
Nice-to-have:
- Experience in Microsoft 365 ecosystem, security, governance, or IT operations.
- Experience in private‑equity backed businesses and working with C‑suite/board on growth plans, budgets, and performance.
- Exposure to SLED/public sector or other regulated industries.
- Experience in security focused software companies.
- Familiarity with ABM tools and approaches (6sense, Demandbase, etc.).
VP Demand Generation - UK employer: CoreView
Contact Detail:
CoreView Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Demand Generation - UK
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. This will help us tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more we practice, the more confident you’ll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. Plus, it shows that you’re proactive and really want the job. And remember, apply through our website for the best chance!
We think you need these skills to ace VP Demand Generation - UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the VP Demand Generation role. Highlight your experience in B2B SaaS demand generation and any relevant achievements that align with the job description. We want to see how your skills can directly contribute to our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your background makes you the perfect fit for CoreView. Be sure to mention specific experiences that demonstrate your ability to lead and scale teams.
Showcase Your Analytical Skills: Since this role requires a strong data mindset, don’t forget to showcase your analytical skills in your application. Share examples of how you've used data to drive decisions and improve efficiency in past roles. We love numbers as much as you do!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at CoreView
✨Know Your Numbers
As a VP Demand Generation, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, conversion rates, and pipeline targets. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Style
This role involves leading a global team, so be prepared to talk about your leadership approach. Share specific examples of how you've hired, coached, and managed high-performing teams in the past. Highlight your ability to inspire and motivate others.
✨Understand the Ecosystem
Familiarise yourself with the Microsoft 365 ecosystem and its complexities. CoreView is all about mastering M365, so showing that you understand its challenges and opportunities will set you apart. Mention any relevant experience you have in this area.
✨Prepare for Strategic Discussions
You'll be operating at both strategic and execution levels, so be ready to discuss your vision for demand generation. Think about how you would align marketing efforts with sales and business development to achieve pipeline goals. Bring ideas to the table!