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- Tasks: Drive brand growth and visibility in the premium drinks market.
- Company: Dynamic company redefining the premium mixer sector.
- Benefits: Competitive salary, bonus potential, travel opportunities, and career progression.
- Why this job: Shape innovative marketing strategies and make a real impact in the drinks industry.
- Qualifications: Experience in trade marketing within the drinks FMCG sector.
- Other info: Join a passionate team and enjoy autonomy in your role.
The predicted salary is between 43200 - 66000 £ per year.
Are you a dynamic marketing professional with a passion for premium drinks? Do you thrive on driving brand growth and visibility in competitive markets? We’re seeking an experienced Trade Marketing Manager to join our clients team and play a pivotal role in expanding their brand’s presence across the on-trade sector, with opportunities to influence off-trade and grocery channels.
The Trade Marketing Manager will be vital in managing the overarching strategy of the trade marketing, build on the creative ideas across large multi-site operations and drive growth in the rate of sale with support from route-to-market partners. The Trade Marketing Manager will fundamentally drive the spirit partnerships and venue activations. This role requires an experienced trade marketeer from the Drinks FMCG industry.
The company benefits:
- Competitive bonus and salary potential, along with travel
- Progression and development within this growing business
- Autonomy and the chance to shape future projects and strategies
The Trade Marketing Manager responsibilities:
- Develop and implement trade marketing strategies to increase visibility, sales, and loyalty within the on-trade sector (bars, pubs, restaurants).
- Collaborate with sales teams to create compelling activation plans and promotional campaigns tailored to channel-specific needs.
- Drive forward innovation and manage marketing assets.
- Manage spirit partnerships across trade shows and activations, building on long term relationships.
- Drive impactful brand activations at key trade events, launches, and customer-facing initiatives.
- Monitor market trends and competitor activity to identify opportunities for growth and differentiation.
- Support the off-trade and grocery strategy, ensuring brand alignment and consistency across all touchpoints.
- Manage budgets and track ROI, ensuring efficient use of resources.
The ideal Trade Marketing Candidate:
- Experienced in the drinks or draught sector, with a proven track record of success in trade marketing roles.
- A strategic thinker with the ability to execute and deliver measurable results.
- Familiar with the nuances of the on-trade landscape and how to effectively engage and influence decision-makers in the channel.
- Creative and data-driven, able to balance bold ideas with analytical insights.
- Based in or around London, with the flexibility to travel as required.
- Passionate about premium brands and eager to be part of a team that is redefining the market.
Trade Marketing Manager employer: COREcruitment
Contact Detail:
COREcruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meetups to connect with people in the drinks sector. You never know who might have the inside scoop on job openings or be looking for someone just like you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your bold ideas for trade marketing strategies. This will not only demonstrate your passion but also set you apart from other candidates.
✨Tip Number 3
Stay updated on market trends! Keep an eye on what’s happening in the drinks industry and be ready to discuss how these trends could impact trade marketing. This shows you're proactive and knowledgeable, which is super attractive to employers.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Trade Marketing Manager role. Highlight your achievements in driving brand growth and visibility, especially in the drinks sector.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about premium drinks and how your strategic thinking can benefit our team. Be sure to mention any relevant experience with on-trade and off-trade marketing.
Showcase Your Creativity: We love bold ideas! Include examples of innovative campaigns or activations you've led in the past. This will help us see how you can drive impactful brand activations for our premium mixer brand.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people quickly and shows us you're serious about joining our team!
How to prepare for a job interview at COREcruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the premium mixer brand's history, values, and current market position. Understand their unique selling points and recent campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented successful trade marketing strategies in the past. Be ready to discuss specific metrics that highlight your impact on sales and visibility. This will illustrate your ability to think strategically and deliver measurable results.
✨Engage with Market Trends
Stay updated on the latest trends in the drinks industry, especially within the on-trade sector. Bring insights about competitors and market shifts to the table during your interview. This shows that you're not just reactive but proactive in identifying opportunities for growth.
✨Demonstrate Your Creative Side
Think of innovative ideas for brand activations or promotional campaigns that could work for the company. Presenting fresh concepts during your interview can set you apart and showcase your creativity, which is crucial for a Trade Marketing Manager role.
