Director of Digital Marketing, CRM in London

Director of Marketing Global Travel & Experiences BusinessLocation: Remote Reporting to: Co-foundersAn established, profitable and fast growing international travel and experiences group is seeking an exceptional Director of Marketing to lead its global marketing function. Operating across more than 100 cities worldwide, the business has built a market-leading reputation in tourism and a portfolio of established travel and experience brands. This is an opportunity to take ownership of marketing within an ambitious, founder led business with significant international reach, a proven commercial model and considerable growth potential.We are looking for a commercially minded, hands-on marketing leader who combines strategic thinking with the ability to execute. This is not a traditional corporate leadership position. The successful candidate will be equally comfortable developing a global marketing strategy, managing substantial paid acquisition activity, analysing performance and personally driving campaigns.The role: Develop and execute marketing strategies, manage budgets and drive profitable growth across international marketsLead paid search, paid social, display and retargeting campaigns, optimising acquisition costs, conversions and return on investmentDrive technical, content and local SEO strategies while developing visibility across emerging AI-powered search platformsMaximise performance across travel marketplaces, distribution partners and affiliate marketing channelsOversee brand positioning, social media, influencer marketing, website optimisation and email marketing to strengthen engagement and retentionIdentify new growth opportunities, develop emerging B2B channels and deliver measurable results through data-driven reporting and continuous optimisationThe Ideal Candidate:5+ years of digital marketing experience, with proven strategic and hands on expertiseStrong Google Ads, paid search and SEO experienceExperience with OTA or marketplace channelsAdvanced analytical skills, including GA4, Search Console and Looker StudioProven ability to manage budgets, drive growth and deliver measurable resultsExperience across multiple marketing channels, with excellent communication skills and fluent EnglishIdeally, experience in travel or hospitality, affiliate marketing, email marketing and AI search optimisation