At a Glance
- Tasks: Drive brand innovation and develop exciting marketing strategies for a premium FMCG portfolio.
- Company: Join a well-established FMCG business with ambitious growth plans.
- Benefits: Competitive salary, autonomy in role, and opportunities for international exposure.
- Other info: Supportive team environment that values creativity and results.
- Why this job: Make a real impact by challenging the status quo and driving brand success.
- Qualifications: Experience in brand management and a passion for consumer behaviour.
The predicted salary is between 55000 - 65000 £ per year.
We are recruiting for an exciting opportunity with a well-established, premium FMCG business that has experienced impressive growth and has ambitious plans for the future. With a strong portfolio of much-loved consumer products, alongside exciting opportunities for new product innovation and category expansion, this is a fantastic time to join the business.
We are looking for a dynamic, commercially minded and highly energetic individual who is passionate about building brands, driving innovation and making things happen. This is not a role for someone who simply wants to maintain an existing brand. We need someone who can challenge the status quo, bring fresh ideas, develop compelling marketing strategies and turn opportunities into commercial success. You will join a close-knit, supportive team where you will have genuine autonomy, ownership and the opportunity to make a real impact.
The Role
Reporting to the Marketing Director, you will play a key role in shaping and delivering the brand strategy, working across the full marketing mix with a particular focus on brand communications, commercial growth and new product development (NPD). You will be responsible for translating consumer insights into exciting brand initiatives, developing innovative campaigns and helping drive the continued growth of an already successful portfolio.
Key Responsibilities:
- Develop and execute ambitious brand and marketing plans to drive growth, market share and brand awareness.
- Lead exciting brand communications campaigns across multiple channels, working with external agencies and internal stakeholders.
- Drive NPD and innovation projects from initial concept through to successful launch.
- Identify new category opportunities, emerging consumer trends and commercial growth potential.
- Analyse market performance, consumer insights and competitor activity to inform strategic decisions.
- Work closely with commercial and sales teams to develop compelling customer presentations and support key retailer relationships.
- Support the development and launch of new products and brand extension.
- Manage marketing budgets effectively, ensuring strong commercial returns.
Experience:
- Proven brand management experience within a branded FMCG environment.
- Strong experience in brand communications and NPD/innovation in FMCG, QSR or Restaurants.
- Understanding of UK grocery retail and the wider FMCG landscape.
- A commercial, numbers driven mindset with the ability to translate insights into action.
- Experience developing and delivering marketing plans with measurable results.
- Strong communication and influencing skills, with the confidence to challenge and engage stakeholders at all levels.
- A resilient, adaptable personality who thrives in a fast-moving, entrepreneurial environment.
- A genuine passion for food, consumer behaviour and building successful brands.
- The ability to take ownership, work independently and deliver results without constant direction.
What's on Offer:
- Competitive salary of £55,000-£65,000, with flexibility for an exceptional candidate.
- The opportunity to work with an established premium FMCG portfolio.
- Genuine autonomy to influence brand direction and deliver exciting projects.
- Exposure to international teams and innovative product development.
- A supportive, entrepreneurial environment where ideas are encouraged and results are recognised.
- Excellent opportunities for professional growth.
Brand Manager in London employer: COREcruitment
As a Luxury Hotel Events Operations Lead in London, you will thrive in a vibrant and dynamic work culture that prioritises excellence and creativity. The company offers competitive salaries reflective of luxury hospitality standards, alongside ample opportunities for professional growth and development within a prestigious environment. Join a team that values collaboration and innovation, ensuring every event is a memorable experience for guests.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for COREcruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like COREcruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with COREcruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at COREcruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit COREcruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of COREcruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about COREcruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at COREcruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at COREcruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At COREcruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
