Head of Sales – Soft Drink Business – London – Up to £75,000 plus package
This company is an exciting and well known soft drink business excelling in growth across the off-trade, with substantial listings across all major grocers and out of home channels. This business has excelled in growth over the last 10 years with a continued strategy for success.
This is a unique opportunity to join this brand at a pivotal point in its growth journey. They are now seeking a commercially brilliant and entrepreneurial Head of Sales to lead the UK commercial strategy across Grocery and OOH, with a specific focus on leading a team and managing accounts such as Tesco and Asda.
This role will require access to London and experience not only managing grocery accounts but also people leadership. An opportunity like this does not come around too often!
Company Benefits
Be part of a fast-growing, purpose-led challenger brand shaking up the premium soft drinks space.
Enjoy autonomy, influence and ownership in a high-impact role
Join a collaborative, ambitious and values-driven culture
Head of Sales Key Responsibilities:
Define and deliver the commercial strategy across the UK OFF-trade and Out of Home categories.
Manage a team to deliver on KPI’s, objectives and growth strategies.
Build robust commercial plans to strengthen market share, revenue growth and brand awareness
Work cross-functionally with Marketing, Operations and Finance to ensure alignment and commercial excellence
Ensure excellence in customer engagement, contract negotiation, promotional execution and account planning
Full responsibility for commercial forecasting, budgeting, pricing strategy and promotional ROI. Track and analyse performance to drive data-led decisions and optimise margin performance
Provide regular reporting and commercial insight to the executive leadership team
The Ideal Head of Sales candidate:
5+ years’ experience in Commercial / Sales leadership or NAM roles within Drinks FMCG
Strong understanding of soft drinks, juices, or premium beverage categories
Proven track record of scaling SME / challenger brands in competitive markets
Excellent leadership and team development capabilities
Strategic thinker with a strong commercial instinct and hands-on execution ability
Confident communicator and credible at senior level with customers and stakeholders
Experience managing P&L, forecasting, trade terms, and complex negotiations
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