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- Tasks: Lead and develop a sales team to drive growth in the drinks industry.
- Company: Dynamic national drinks distributor with an innovative portfolio.
- Benefits: Competitive salary, bonuses, exclusive product discounts, and flexible working.
- Why this job: Join a reputable company and make a real impact in the drinks sector.
- Qualifications: Proven sales leadership experience in the Drinks FMCG sector.
- Other info: Opportunity for career progression and to work with a passionate team.
The predicted salary is between 43200 - 72000 £ per year.
My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them. This business has a strong reputation in the drink industry and established relationships with most businesses across the UK. We are currently looking for a Head of Field Sales to join this growing team.
The Head of Field Sales will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on‑trade. The Head of Field Sales will be required to create the strategy, manage the full commercial’s across the on‑trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success. The ideal Head of Field Sales will have a strong network across the on‑trade and be able to manage a large national team.
Company Benefits:
- A competitive salary, bonus and package associated with the role
- Opportunity for progression and growth in the business
- Exclusive discounts of products and a flexible working pattern.
Head of Field Sales responsibilities include:
- Lead, coach, and develop a team of sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
- Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
- Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
- Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross‑selling.
- Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
- Build and manage route‑to‑market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
- Identify and win new business opportunities, targeting high‑value prospects to increase market share.
- Analyse sales performance and market data to adjust strategy and respond to emerging trends.
- Collaborate with marketing to deliver impactful regional activations and brand‑led events to support sales objectives.
The Ideal Head of Field Sales:
- Strong track record in sales leadership within the Drinks FMCG sector, ideally with an on‑trade network and leadership skills.
- Demonstrable success in delivering commercial growth through both account management and new business acquisition.
- Confident negotiator with experience managing P&L responsibility for a region or business unit.
- Deep understanding of sales performance metrics and the ability to translate insights into actions.
- Experience developing teams to exceed targets and achieve commercial objectives.
If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com.
Head of Field Sales employer: COREcruitment
Contact Detail:
COREcruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field Sales
✨Tip Number 1
Network like a pro! Get out there and connect with people in the drinks industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Head of Field Sales role!
✨Tip Number 2
Showcase your leadership skills! When you get the chance to chat with hiring managers, highlight your experience in leading teams and driving sales strategies. Share specific examples of how you've achieved growth and built strong relationships in the on-trade sector.
✨Tip Number 3
Prepare for those interviews! Research the company’s portfolio and understand their market position. Be ready to discuss how you can contribute to their growth and what innovative strategies you would bring to the table as their new Head of Field Sales.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you prepare and make your application stand out. Plus, it shows you’re serious about joining the team and ready to take on the challenge!
We think you need these skills to ace Head of Field Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Field Sales role. Highlight your sales leadership experience, especially in the Drinks FMCG sector, and any relevant achievements that showcase your ability to drive growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your strong network in the on-trade and how you plan to leverage it to achieve sales targets. Keep it engaging and personal!
Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your leadership style and any successful team development experiences. We want to see how you've coached teams to exceed their targets and how you can bring that to our growing team.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at COREcruitment
✨Know Your Numbers
As a Head of Field Sales, you'll need to demonstrate your understanding of sales performance metrics. Brush up on key figures from your previous roles, such as revenue growth percentages and KPIs you've achieved. Be ready to discuss how you used data to drive decisions and improve sales strategies.
✨Showcase Your Leadership Style
This role requires strong leadership skills, so think about examples that highlight your ability to lead and develop a team. Prepare stories that illustrate how you've coached team members to exceed targets or how you've successfully managed a large national team in the past.
✨Understand the Market Landscape
Familiarise yourself with the current trends in the drinks FMCG sector, especially within the on-trade network. Be prepared to discuss how you would approach market penetration and what strategies you would implement to drive growth in the free trade sector.
✨Build Rapport with Stakeholders
Since relationship-building is key in this role, think about how you can establish rapport with potential stakeholders during the interview. Prepare to discuss your experience in managing relationships with pubs, bars, and independent venues, and how you’ve successfully negotiated terms that benefited both parties.
