Head of Digital Growth

Head of Digital GrowthSector: FMCG, E-commerce, Subscription Location: LondonSalary: £75,000-£90,000 DOE + Performance Bonus Reporting to: Founder / CEOWe are partnering with an ambitious, premium drinks lifestyle business entering an exciting new phase of growth. We are looking for an exceptional Head of Digital Growth to transform the digital business, accelerate online revenue and build a highly profitable, scalable subscription model. This is a commercially focused growth leadership position, not a traditional Head of Marketing or Head of E-commerce role. The successful candidate will take complete ownership of the online customer journey, from acquisition and conversion through to retention, recurring revenue and customer lifetime value.The RoleReporting directly to the Founder, you will be responsible for developing and executing an ambitious digital growth strategy, taking the online and subscription business to the next level. The business has successfully established itself through brand reputation, organic social content and strong commercial relationships. The next phase requires a more sophisticated, data-driven and aggressive approach to digital customer acquisition and revenue generation. You will be expected to bring pace, creativity, commercial accountability and a relentless focus on results, building a clear strategy that delivers measurable growth. This is a hands on leadership role requiring someone who can think strategically but is equally comfortable rolling up their sleeves and making things happen.Key ResponsibilitiesTake full ownership of online revenue, profitability and subscription growth, developing and executing an ambitious digital strategy to deliver significant year-on-year growth and achieve commercial targets.Drive new customer acquisition through paid social, Google Ads, SEO, partnerships and innovative digital campaigns, optimising acquisition costs, marketing ROI and overall profitability.Own the entire online customer journey, improving website performance, conversion rates, user experience and checkout processes to maximise sales and customer engagement.Build and scale a profitable subscription business, increasing recurring revenue, customer lifetime value and retention through targeted CRM, loyalty programmes and personalised customer journeysDevelop creative, commercially focused digital campaigns that strengthen the premium brand positioning, maximise social engagement and identify new opportunities for growth, partnerships and customer acquisitionLead digital growth initiatives with pace, energy and accountability, using data driven insights to measure performance, optimise investment and work closely with the Founder and leadership team to deliver ambitious business objectivesExperience: Significant experience in a senior digital growth, e-commerce, performance marketing or commercially focused marketing leadership roleA demonstrable track record of delivering substantial online revenue growthExperience building or scaling subscription, DTC or recurring revenue businessesStrong expertise in customer acquisition, conversion optimisation, CRM and retentionAn excellent understanding of digital commercial metrics, including CAC, LTV, ROAS, conversion rates and churnExperience developing and executing growth strategies with clear commercial accountabilityA strong appreciation for premium consumer brands, ideally within FMCG, food and beverage, lifestyle or hospitalityThe ability to combine creative thinking with analytical and financial disciplineExperience achieving impressive results with relatively modest marketing budgetsExcellent leadership, communication and influencing skillsThe confidence to work directly with a Founder and senior stakeholders, challenging ideas and driving decisionsKind Regards,