Field Sales Manager

Field Sales Manager

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and develop a sales team to drive growth in the drinks sector.
  • Company: Join a leading national drinks distributor with an innovative portfolio.
  • Benefits: Competitive salary, bonuses, exclusive product discounts, and flexible working.
  • Why this job: Make an impact in a dynamic industry while growing your career.
  • Qualifications: Proven sales leadership experience in the Drinks FMCG sector.
  • Other info: Exciting opportunities for progression and collaboration with marketing teams.

The predicted salary is between 43200 - 72000 £ per year.

My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them. This business has a strong reputation in the drink industry and established relationships with most businesses across the UK. We are currently looking for a Field Sales Manager to join this growing team.

The Field Sales Manager will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on-trade. The Field Sales Manager will be required to create the strategy, manage the full commercial’s across the on-trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success. The ideal Field Sales Manager will have a strong network across the on-trade and be able to manage a large national team.

Company Benefits:

  • A competitive salary, bonus and package associated with the role
  • Opportunity for progression and growth in the business
  • Exclusive discounts of products and a flexible working pattern.

The Field Sales Manager responsibilities include:

  • Lead, coach, and develop a team of sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
  • Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
  • Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
  • Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross-selling.
  • Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
  • Build and manage route-to-market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
  • Identify and win new business opportunities, targeting high-value prospects to increase market share.
  • Analyse sales performance and market data to adjust strategy and respond to emerging trends.
  • Collaborate with marketing to deliver impactful regional activations and brand-led events to support sales objectives.

The Ideal Field Sales Manager:

  • Strong track record in sales leadership within the Drinks FMCG sector, ideally with an on-trade network and leadership skills.
  • Demonstrable success in delivering commercial growth through both account management and new business acquisition.
  • Confident negotiator with experience managing P&L responsibility for a region or business unit.
  • Deep understanding of sales performance metrics and the ability to translate insights into actions.
  • Experience developing teams to exceed targets and achieve commercial objectives.

Field Sales Manager employer: COREcruitment

As a leading national drinks distributor, our company offers an exceptional work environment where innovation and growth are at the forefront. With a competitive salary package, exclusive product discounts, and flexible working patterns, we prioritise employee well-being and development. Join us to lead a dynamic team in a thriving industry, where your contributions directly impact our success and your career progression is supported through ongoing training and opportunities.
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Contact Detail:

COREcruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Field Sales Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the drinks industry. Attend events, join relevant groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that Field Sales Manager role!

✨Tip Number 2

Prepare for those interviews by knowing your stuff! Research the company’s portfolio and their competitors. Be ready to discuss how you can drive growth and implement sales strategies that align with their objectives. Show them you’re the perfect fit!

✨Tip Number 3

Practice your pitch! Whether it’s a casual chat or a formal interview, being able to articulate your experience and vision for the role is key. Make sure you can confidently explain how your leadership skills can help develop a winning sales team.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and updates!

We think you need these skills to ace Field Sales Manager

Sales Leadership
Team Development
Commercial Sales Strategy
Account Management
Negotiation Skills
P&L Management
Sales Performance Analysis
Market Penetration
Relationship Building
New Business Acquisition
FMCG Knowledge
On-Trade Network
KPI Management
Collaboration with Marketing

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Field Sales Manager role. Highlight your experience in sales leadership, especially within the Drinks FMCG sector, and showcase any relevant achievements that align with the job description.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role. Mention your strong network in the on-trade and how you’ve successfully driven growth in previous positions.

Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your leadership experience. Share specific examples of how you've coached and developed teams to exceed targets and achieve commercial objectives.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our exciting team!

How to prepare for a job interview at COREcruitment

✨Know Your Numbers

As a Field Sales Manager, you'll need to demonstrate your understanding of sales performance metrics. Brush up on key figures from your previous roles, such as revenue growth percentages and KPIs you've achieved. Being able to discuss these confidently will show that you can translate insights into actionable strategies.

✨Showcase Your Leadership Style

Prepare to talk about your experience in leading teams. Think of specific examples where you've coached or developed team members to exceed targets. Highlight your approach to setting clear goals and how you motivate your team to achieve them. This will resonate well with the interviewers looking for strong leadership skills.

✨Build Relationships

Since this role involves managing relationships with pubs, bars, and independent venues, be ready to discuss how you've built and maintained these connections in the past. Share stories that illustrate your networking skills and how you've leveraged these relationships to drive sales growth.

✨Understand the Market

Familiarise yourself with the current trends in the drinks industry, especially within the on-trade sector. Be prepared to discuss how you would analyse market data to adjust strategies. Showing that you have a finger on the pulse of the industry will demonstrate your commitment and strategic thinking.

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