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- Tasks: Lead the UK commercial strategy for a premium soft drinks brand and drive international expansion.
- Company: Join a fast-growing, purpose-led challenger brand in the premium soft drinks market.
- Benefits: Enjoy a competitive package with bonuses, car allowance, and equity options.
- Why this job: Be part of a dynamic team making waves in the beverage industry with significant growth potential.
- Qualifications: 10+ years in Commercial/Sales leadership within Drinks FMCG, with a strong track record in competitive markets.
- Other info: Extensive travel required; based in London with opportunities for international market launches.
The predicted salary is between 72000 - 120000 ÂŁ per year.
Commercial Director â Global Spirits Business â United Kingdomâ Up to ÂŁ120,000 plus packageWe are excited to be partnered with this global spirits company that is not only showing huge growth, but is a brand most will be familiar with. This business has an exceptional portfolio of products along with a brilliant culture globally â you will be integral in the UK and EU operation!
This Pauline is a unique opportunity to join this brand at a pivot point in its growth journey. They are now seeking a commercially brilliant and entrepreneurial Commercial Director to lead the UK & EU commercial strategy across On Trade, Out of Home, and Off Trade channels â while also launching further into international key global markets.
This role requires candidates with a proven track record in growth across the UK and EU, managing distribution partners and a strong network of contacts.
Company Benefits
Be part of a fastâgrowing, purposeâled challenger brand shaking up the Drinks FMCG space
A competitive package including Bonus, Car Allowance and Shares & Equity options.
Enjoy autonomy, influence and ownership in a highâimpact role
Join a collaborative, ambitious and valuesâdriven culture
Commercial Director Key Responsibilities
Define and deliver the commercial strategy across the UK and EU On Trade (hospitality, premium bars and restaurants), Off Trade (retail and grocery), and Out of Home channels
Set clear KPIs, objectives and growth strategies aligned with business goals
Build robust commercial plans to strengthen market share, revenue growth and brand awareness
Lead, coach and grow a highâperforming commercial team, fostering a strong performance and valuesâled culture. Design the structure of the commercial team to scale with business growth, including recruitment of new talent
Work crossâfunctionally with Marketing, Operations and Finance to ensure alignment and commercial excellence
Own and lead topâtoâtop relationships with national accounts, wholesalers, buying groups and key customers. Identify and develop new channel opportunities to diversify revenue streams ×××
Ensure excellence in customer engagement, contract negotiation, promotional execution and account planning
Lead the development and execution of the international goâtoâmarket strategy
Open new distribution markets abroad through strategic partnerships, importers and directâtoâretail routes
Build longâterm relationships with international distributors and retail partners
Full responsibility for commercial forecasting, budgeting, pricing strategy and promotional ROI. Track and analyse performance to drive dataâled decisions and optimise margin performance
Provide regular reporting and commercial insight to the executive leadership team
The Ideal Commercial Director candidate
10+ years\â experience in Commercial / Sales leadership roles within Drinks FMCG
Strong understanding of the-ground category across UK and Europe
Proven track record of scaling SME / challenger brands in competitive markets
Extensive experience across On Trade, Off Trade and Out of Home channels across Europe.Success in launching brands into international markets â within Europe specifically.
Excellent leadership and team development capabilities
Strategic thinker with a strong commercial instinct and handsâon execution ability
Confident communicator and credible at senior level with customers and stakeholders
Experience managing P&L, forecasting, trade terms, and complex negotiations
If you are interested in having a chat about this role, please forward updated CV\âs to Mark at COREcruitment / Mark@corecruitment.com
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Commercial Director employer: COREcruitment
Contact Detail:
COREcruitment Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Commercial Director
â¨Tip Number 1
Network within the Drinks FMCG sector. Attend industry events, trade shows, and conferences to meet key players in the premium soft drinks market. Building relationships with professionals in this space can lead to valuable insights and potential referrals.
â¨Tip Number 2
Research the company thoroughly. Understand their product offerings, market position, and growth strategy. This knowledge will not only help you tailor your approach but also demonstrate your genuine interest in the role during discussions.
â¨Tip Number 3
Prepare to discuss your experience with scaling brands in competitive markets. Be ready to share specific examples of how you've successfully launched products or expanded into new channels, as this is crucial for the Commercial Director role.
â¨Tip Number 4
Showcase your leadership skills. Think about how you can illustrate your ability to build and develop high-performing teams. Prepare anecdotes that highlight your coaching and mentoring experiences, as these will resonate well with the company's values-driven culture.
We think you need these skills to ace Commercial Director
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights your relevant experience in the Drinks FMCG sector. Focus on your achievements in commercial strategy, team leadership, and market expansion, particularly in On Trade, Off Trade, and Out of Home channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial spirit and strategic thinking. Mention specific examples of how you've successfully scaled brands and developed commercial strategies, especially in competitive markets.
Highlight Leadership Skills: Emphasise your leadership capabilities in both your CV and cover letter. Discuss your experience in building and developing high-performing teams, as well as your ability to foster a values-driven culture.
Showcase International Experience: If you have experience launching brands into international markets, make sure to highlight this. Detail your understanding of different market dynamics and your success in establishing relationships with international distributors.
How to prepare for a job interview at COREcruitment
â¨Showcase Your Commercial Acumen
As a Commercial Director, it's crucial to demonstrate your understanding of the FMCG sector, particularly in soft drinks. Prepare specific examples of how you've successfully defined and delivered commercial strategies in previous roles, focusing on KPIs and growth objectives.
â¨Highlight Leadership Experience
This role requires strong leadership skills. Be ready to discuss your experience in building and leading high-performing teams. Share stories that illustrate your ability to coach and develop talent while fostering a values-driven culture.
â¨Prepare for Strategic Discussions
Expect to engage in conversations about market expansion and international strategy. Familiarise yourself with the company's current position and be prepared to suggest innovative ideas for entering new markets or diversifying revenue streams.
â¨Demonstrate Data-Driven Decision Making
The role involves commercial forecasting and performance analysis. Be prepared to discuss how you've used data to drive decisions in past roles, including examples of how you've optimised margin performance and improved promotional ROI.
