Marketing Manager - Fast-Growth Restaurant Brand
Salary: £50,000-£55,000 + Bonus
What happens when a viral food brand becomes a serious national restaurant business?
That is exactly the challenge this role has been created to solve.
Our client is a fast-growing, venture-backed food business that partners with high-profile creator-led brands and turns them into scalable restaurant concepts.
One of its biggest UK growth opportunities is already building serious momentum, with around 20 locations live today and ambitious plans to reach approximately 100 sites by 2030, expand into European markets and continue growing through a predominantly franchise-led model.
Now they are looking for a Marketing Manager with strong loyalty and retention experience, combined with either delivery or local marketing expertise, to help turn huge brand awareness into repeatable commercial growth.
The opportunity
This will be the first dedicated marketing hire for the brand.
You will have real ownership from day one, working closely with senior leadership and helping shape how marketing develops as the business scales.
Initially, you will operate independently, but as the estate grows there is significant potential to build a team and progress into a broader marketing leadership role.
This is not a traditional brand marketing or social media role.
It is about driving customer loyalty, increasing repeat purchases and making individual restaurants more commercially successful.
You will work across CRM, loyalty, retention and either delivery or local restaurant marketing, using customer insights and commercial data to answer questions such as:
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How do we turn first-time customers into regular customers?
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How can we use CRM and loyalty activity to increase repeat purchases and customer lifetime value?
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How do we drive stronger sales through delivery platforms and/or local restaurant marketing?
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How should marketing activity change between locations and customer catchments?
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How do we help franchise partners attract more customers and generate more revenue?
And ultimately:
How do we turn a high-awareness food brand into a restaurant brand customers choose again and again?
What you will own
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CRM, loyalty and retention: Develop and improve customer engagement, loyalty initiatives and retention campaigns that encourage repeat visits, repeat orders and long-term customer value.
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Customer insights and segmentation: Use existing customer data to understand purchasing behaviour, identify opportunities and create more targeted, commercially effective marketing activity.
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Delivery and/or local marketing: Depending on your background, bring expertise in optimising delivery performance across platforms such as Deliveroo, Uber Eats and Just Eat, or developing effective local marketing campaigns that increase footfall, orders and sales.
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Franchise and site performance: Work closely with franchise partners and internal stakeholders to identify growth opportunities and support marketing activity tailored to individual restaurants.
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Commercial performance: Track campaign effectiveness, customer retention, sales performance and return on marketing investment, turning insights into practical actions.
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Building the function: Help establish the processes, campaigns and marketing foundations needed to support a rapidly expanding restaurant estate.
Beca
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