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- Tasks: Lead and grow a high-performing sales team for a beloved cider brand.
- Company: Join a family-run, multi-award-winning cider brand expanding its leadership team.
- Benefits: Competitive salary up to £85k plus travel and commission.
- Why this job: Be at the forefront of a rapidly growing brand with a strong market presence.
- Qualifications: 3-5 years in a senior sales role within the drinks industry required.
- Other info: Opportunity to work closely with marketing and production for cohesive strategies.
The predicted salary is between 51000 - 85000 £ per year.
Sales Director – Established Cider Brand – National – Up to £85k plus travel and commission Join this family run business in the next stage of their expansion. My client is an established and much loved family owned CIDER brand which is starting to expand their leadership team. This brand is not only multi-award winning, but building their market share rapidly across both the On and Off trade. As the Sales Director, you will be at the forefront of their sales operations. This role requires a strategic and hands on Sales Director to build and coach the team, whilst managing and delivering on relationships across National On and Off trade accounts. This role will require previous experience working with National groups, SME growth, a strong track record in leadership and the ability to build on a brand. Only candidates with a history in Drinks FMCG will be considered. The Sales Director responsibilities: Grow the brand through network and connections across the On and Off trade, working with RTM and Wholesalers to drive sales. Lead, mentor, and motivate a high-performing sales team to achieve individual and team targets. Develop and implement comprehensive sales strategies that align with our business objectives and drive national growth. Conduct market research and analysis to identify opportunities, trends, and competitive landscape to inform sales strategies. Set clear performance metrics, monitor progress, and implement initiatives to improve sales performance and achieve targets. Work closely with marketing, production, and other departments to ensure cohesive strategies and optimal product availability. Provide regular reports and insights to senior management on sales performance, market trends, and strategic initiatives. The ideal Sales Director Candidate: Minimum of 3-5 years’ experience in a Senior Sales role within the drink industry, preferably across the Beer or Cider category but not essential. Demonstrated success in developing and executing sales strategies that drive significant revenue growth. Strong leadership and team management skills with the ability to inspire and drive a sales team to exceed targets. Excellent communication, negotiation, and relationship-building skills. Strong analytical and problem-solving abilities, with a data-driven approach to decision-making. Willingness to travel regularly to meet with clients, distributors, and team members across the country. If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment / mark@corecruitment.com COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia. To view other great opportunities please check out our website www.corecruitment.com or call us for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you. Follow COREcruitment on your favourite social networks – Facebook, Twitter, LinkedIn and Instagram
Sales Director employer: COREcruitment Ltd
Contact Detail:
COREcruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network strategically within the drinks industry. Attend industry events, trade shows, and networking functions to connect with key players in the On and Off trade. Building relationships with distributors and wholesalers can give you a significant edge.
✨Tip Number 2
Research the cider market thoroughly. Understand the current trends, consumer preferences, and competitive landscape. This knowledge will not only help you in interviews but also demonstrate your commitment to driving the brand's growth.
✨Tip Number 3
Prepare to showcase your leadership skills. Be ready to discuss specific examples of how you've successfully led sales teams in the past, including any strategies you've implemented that resulted in significant revenue growth.
✨Tip Number 4
Highlight your experience with national accounts. Since this role requires managing relationships across national groups, be prepared to discuss your previous successes in this area and how you plan to leverage those experiences for the cider brand.
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the drinks FMCG sector, particularly any roles related to sales leadership. Emphasize your achievements in developing and executing sales strategies that led to revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the cider industry and your strategic vision for driving sales. Mention specific examples of how you've successfully built and motivated sales teams in the past.
Highlight Relevant Skills: In your application, clearly outline your leadership skills, communication abilities, and analytical mindset. Provide examples of how you've used these skills to achieve sales targets and improve performance.
Follow Up: After submitting your application, consider sending a follow-up email to express your continued interest in the position. This can help keep you on the radar of the hiring team and demonstrate your enthusiasm for the role.
How to prepare for a job interview at COREcruitment Ltd
✨Showcase Your Leadership Skills
As a Sales Director, your ability to lead and inspire a team is crucial. Be prepared to share specific examples of how you've successfully managed and motivated sales teams in the past, highlighting any strategies you implemented that led to exceeding targets.
✨Demonstrate Industry Knowledge
Since this role requires experience in the drinks FMCG sector, make sure to discuss your background in the industry. Talk about market trends, competitive landscapes, and how you've adapted sales strategies to align with these factors.
✨Prepare for Strategic Discussions
Expect to engage in conversations about developing and implementing sales strategies. Come equipped with ideas on how you would grow the brand and drive national growth, as well as insights from your previous roles that could be applicable.
✨Highlight Your Analytical Skills
The role emphasizes a data-driven approach to decision-making. Be ready to discuss how you've used market research and analysis in your previous positions to identify opportunities and inform your sales strategies.
