Sales Director

Director of Sales – Leading Travel Business

Salary: Competitive

Home-based | Frequent travel to Manchester HQ & nationwide

We are working with a market-leading travel business with ambitious growth plans in the UK, seeking a high-impact Sales Director to lead its Trade Sales and Partnerships strategy.

This is a senior, commercially critical role, responsible for driving revenue growth, expanding market share and strengthening long-term relationships across the UK travel trade. You will lead a well-established national sales team and act as the face of the business within the industry.

The role is home-based, with regular travel to the Manchester head office and frequent nationwide travel to meet partners, attend events and support the sales team.

Responsibilities

• As Sales Director, you will define and execute a clear, forward-thinking sales strategy that delivers sustainable growth across a diverse portfolio of premium travel products. You will work closely with senior leadership and cross-functional teams to ensure strong commercial performance, brand alignment and an exceptional partner journey.
• Key responsibilities include:
• Developing and implementing a national trade sales strategy aligned to wider business objectives
• Driving revenue growth through existing partnerships while identifying and securing new commercial opportunities
• Leading, motivating and developing a high-performing UK sales team
• Owning the full sales process, from proposition and presentation through to negotiation and contract close
• Building long-term, strategic relationships with key trade partners
• Analysing market trends, competitor activity and customer behaviour to inform decision-making
• Overseeing sales forecasting, targets, budgets and performance reporting
• Working closely with marketing, commercial, operations and customer teams to deliver a seamless end-to-end experience
• Representing the business at trade events, industry awards, partner events and hosted experiences

Requirements

• You will be a confident, commercially driven sales leader with strong experience operating at senior level within a relevant, trade-focused industry.
• A proven track record (5+ years) in a senior sales leadership role
• Experience managing national sales teams and delivering against ambitious growth targets
• Exceptional relationship-building, negotiation and influencing skills
• A strategic mindset combined with hands-on commercial execution
• Strong understanding of premium or luxury market dynamics
• Experience launching or scaling products in competitive environments
• High levels of resilience, adaptability and professionalism in a fast-paced setting
• The credibility to engage confidently with senior stakeholders internally and externally