Cask Specialist – Leading UK Drinks Wholesaler – North of England – Up to £35,000, Company Car & Bonus
My client is one of the most well-known drinks wholesalers in the UK and they are now on the lookout for a new hire to manage their cask beer and ale portfolio. They have an exceptional range in this department and have a genuine passion for beer and a strong understanding of the market.
You will take ownership of the cask and ale portfolio, building strong relationships with independent pubs, bars and venues to drive sales volume, increase distribution and develop new business opportunities across the region.
What the role offers:
- Competitive salary with performance-related bonus, company car.
- Great benefits package including health insurance, pension scheme, and company car.
- Opportunities for professional development and career progression.
Key Cask Specialist responsibilities:
- Manage and develop the cask and ale portfolio, driving sales, distribution and brand visibility across the independent on-trade.
- Build and maintain strong relationships with independent publicans, free-trade customers and key local venues.
- Identify, target and win new business, bringing new accounts into the portfolio and expanding the company's presence across the region.
- Work closely with customers to identify opportunities for new listings and additional lines.
- Develop and execute local sales initiatives, promotions and activations to support brand awareness and influence sales performance.
- Monitor market trends, competitor activity and customer needs to identify opportunities for growth.
- Experience within the drinks industry, ideally in cask ale, beer or the wider on-trade sector. Having a network is highly desirable.
- An established understanding of the independent pub and free-trade market.
- A proven ability to develop customer relationships, win new business and grow existing accounts.
- Strong commercial awareness, with a focus on driving volume and achieving sales targets.
- Excellent communication and negotiation skills, with the confidence to engage customers at all levels.
- A self-motivated, hands-on approach and the ability to manage your own territory effectively.
- A full UK driving licence and flexibility to travel throughout the region.
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Cask Specialist in Leeds employer: COREcruitment Ltd
Join a vibrant and growing hospitality group in the heart of London, where you will play a pivotal role in shaping the employee experience. With a strong focus on personal development and a supportive work culture led by an inspiring mentor, this position offers unique opportunities for growth and collaboration within a dynamic team. Enjoy the benefits of working in a fast-paced environment that values innovation and employee welfare, all while being part of a company with ambitious plans for the future.
